AEO & SEO Research Reports

BrightEdge is an industry leader in AEO & SEO research. Read up on our latest insights and findings.

Holiday Travel in AI Search: The Travel Brands AI Puts on Its List

Which travel brands lead Google AI Overviews and ChatGPT this holiday season? New BrightEdge research reveals the rankings, the competitive differences and the travel questions where brands appear in AI answers.

The AI Agent and AEO Organizational Readiness Gap

BrightEdge uncovers the gaps in AI search readiness, showing what separates leading enterprise teams from those still catching up.

AI Search Visits Surging in 2025—But Organic Search Remains the Cornerstone of Digital Growth

While AI may be the fastest-growing channel, the smartest marketers are winning by combining AI readiness with proven SEO strategies

Brand Visibility | ChatGPT and Google AI Approaches by Industry

Today, we released new research revealing a critical turning point in the evolution of search: ChatGPT and Google AI Mode increasingly reveal two distinct paths when users ask how to take action. ChatGPT's task-first approach contrasts sharply with Google's information-first model, highlighting not just a technical difference but a pivotal shift in how consumers find, trust, and act online.

Agentic AI Activity Doubles: Adapt Your SEO Strategy Now

BrightEdge AI Catalyst reveals how the July spike in ChatGPT agent activity is changing search — and how your brand can stay visible.

Google Search Generative Experience Is Coming

This infographic offers marketers a comprehensive analysis of SGE's impact on nine key industries, preparing them for the impending 'searchquake'.

Blog Content and SEO: Winning Factors and Key Correlations

To gain insights into the role of blogs in search engine results, BrightEdge's SearchIQ analyzed a mix of 10,000 intent, conversational, and transactional keywords across various industries such as banking, insurance, retail, and more.

The 2022 U.S. Education Services Industry Research Report

Using BrightEdge search data and analytical tools, we began by looking at search volume trends for approximately 410 keywords related to the education industry with a combined monthly search volume of more than 1.9 million searches.

2022 U.S. Travel & Hospitality Industry

In this report we delve into a deeper analysis of search trends around travel over roughly the last four years. To do this and to better understand the nature of consumer attitudes and the dynamics of consumer interest across the U.S. travel industry, we conducted an analysis of organic search trends related to travel using BrightEdge Data Cube.

2021 E-Commerce Holiday Shopping Guide: Preparing for the 2021 Holiday Shopping Season

The 2021 holiday shopping season is upon us. Despite numerous challenges facing retailers this year – from shifts in consumer behavior to product and labor shortages to supply chain disruption and longer shipping windows – the forecast is bright.

2021 U.S. E-Commerce Industry Research Report

The U.S. e-commerce industry grew at a rate of 12.4% in 2020 and is expected to grow another 12.2% in 2021. To better understand the nature of growth in the e-commerce space and the dynamics of consumer interest, we conducted an analysis of organic search trends related to e-commerce using BrightEdge Data Cube.

The 2021 U.S. Education Services Industry Outlook

These trends make it vital to understand and anticipate peaks in demand, and where to focus your SEO efforts and content strategy in order to tap into the organic search market. Are you ready for the surge?

2020 BrightEdge Holiday Planning Guide

Shopping trends have already shifted and using BrightEdge data, we’ve seen many these trends first-hand by examining analytics of 144 e-commerce clients from a wide variety of business sizes and diverse product profiles. Our insights into shopping behavior over the past year show that brands will need to adapt to meet new consumer shopping behavior.

Organic Channel Share Expands to 53.3% of Traffic

Organic Search remains the dominant source of trackable web traffic and the largest digital channel

Search Marketing Shifts

Increasing reliance on SEO insights and real-time intelligence signifies a major shift from SEO point solutions to a unified platform

INDUSTRY REPORT: Healthcare Marketing and SEO

Understand the key trends emerging in healthcare marketing

INDUSTRY REPORT: Travel and Hospitality SEO

As consumers trend away from absolute brand loyalty and towards a longer conversion funnel, opportunities arise to get search visibility with prospective customers.