In the first quarter of 2025, AI really took off with expanding AI search capabilities and new AI-first search engines causing the landscape to change faster than ever. As this continues, how users are engaging with these platforms and AI features is growing. We’re watching AI fundamentally reshape how we perceive the world in real time! BrightEdge’s Spark AI event on April 9th will help you explore this changing landscape, how AI search is reshaping brand influence, and what you need to know to stay ahead.
After November’s successful launch of Spark, BrightEdge’s trusted experts and featured speakers are back to share the most current information about AI and search to our customers, with exclusive research on how AI search engines impact brand visibility, a new framework for measuring presence, and actionable strategies to stay ahead as AI rewrites the rules.
Founder and CEO Jim Yu shared current expertise and insight on how AI search has radically changed markets, measurement of brand influence and performance, and how technologies like DeepSeek, ChatGPT Search, and Google’s expanding AI search capabilities are shaping customer experiences and engagement.
Founder and CTO Lemuel Park delivered BrightEdge’s latest innovations designed to help drive greater impact and understanding of your performance in the transformed SERP landscape.
VP of Strategic Innovations Ken Shults held an in-depth conversation with Mellissa Jensen, Director of SEO at Cisco, sharing expert opinions on topics like how AI engines have led to need broader AI visibility and monitoring, redefining of metrics and internal workflows, and expansion to consider GEO alongside SEO.