INDUSTRY REPORT: Financial Services Marketing and SEO

Key trends to watch in financial services marketing

The financial services industry has traditionally been a conservative one, but the industry is rapidly increasing its prioritization on digital marketing, including SEO. And even though only 7% of financial services brands consider high-quality content a top priority (compared to 15% in other industries), it speaks to the volume of SEO opportunity that exists for financial services brands if they act now.

In this industry report on financial services, BrightEdge breaks down 7 key trends that are re-shaping the way brands in the financial services industry and planning digital marketing.

Key trends

  • Google search query activity in financial queries
  • Channel marketing mix in the financial services industry
  • Financial services benchmark SEO stats

Use this full report to understand what is changing digitally in the financial industry.

Download Your Copy


By clicking “Submit” below, you agree the information in this form may be shared with an authorized BrightEdge partner in order to fulfill your request for further information about BrightEdge products and services.