The financial services industry has traditionally been a conservative one, but the industry is rapidly increasing its prioritization on digital marketing, including SEO. And even though only 7% of financial services brands consider high-quality content a top priority (compared to 15% in other industries), it speaks to the volume of SEO opportunity that exists for financial services brands if they act now.

In this industry report on financial services, BrightEdge breaks down 7 key trends that are re-shaping the way brands in the financial services industry and planning digital marketing.

Key trends

• Google search query activity in financial queries
• Channel marketing mix in the financial services industry
• Financial services benchmark SEO stats

Use this full report to understand what is changing digitally in the financial industry.