Build the business case for organic search

Use StoryBuilder to create the dashboards that elevate the role of organic search

Tie SEO investments to business outcomes via a unified data hub

StoryBuilder blends search engine, web analytics, and proprietary BrightEdge data to help you correlate the exact insights you need. Show how your content aligns with customers’ search intent, drives business outcome, and impacts brand equity.

storybuilder dashboards total organic search visits

Build powerful dashboards within one-click

Use one-click templates to quickly build dashboards for program performance, buyer’s journey, competitive landscape, and more. Toggle between visualizations. Customize data fields, date ranges, and filters to get precise data views. Export reports or schedule data distribution to share insights with the team.

storybuilder dashboards custom dashboards interface

Act on your insights

StoryBuilder enables quick decisions and actions. Pull web analytics data into dashboards to understand how content investments drive website traffic, conversions, and revenue. Inspect charts and tables further by directly clicking to detailed Page Reporting, Keyword Reporting, Share of Voice, and other reports.

storybuilder dashboards view report closeup

BrightEdge StoryBuilder helps us drive SEO support throughout the company by painting the picture of where we were in search and how we could improve.

Jeanne Quach, Maxim Integrated