--- title: Keyword research that yields more return on investment (ROI) url: https://www.brightedge.com/solutions/keyword-research-prioritization description: Use the BrightEdge platform to focus your limited marketing resources on content that will have the biggest impact on your brand authority and website revenue. --- # Keyword research that yields more return on investment (ROI) Focus your limited marketing resources on content that will have the biggest impact on your brand authority and website revenue. SERP is personalized with many content types shown above organic web listings. SEO keyword target list must be refreshed periodically, focusing on keywords with the highest upside. Whether you are developing an initial set of SEO keyword list or refining the high-value keyword list, leverage BrightEdge for a complete solution. ## Develop initial list of keywords With just a few clicks you can develop a comprehensive list of keywords most relevant to your business. Data Cube reveals the full set of keywords that your current content ranks for, as well as those keywords that your competitors are ranking for, but your site doesn't. ![Initial Keywords](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/assets/img/website/solutions/keyword-prioritization/keywordprioritzation-intext1.jpg) ## Focus on high-value keywords No need to feel overwhelmed if your initial keyword set is too large. BrightEdge has robust filters within Recommendations will help you refine the keywords into smaller sets of high-value keywords. There are many conditions you can apply, such as "Keyword Contains," "Search Volume," and "Keyword Difficulty." ![High Value Keywords](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/assets/img/website/solutions/keyword-prioritization/keywordprioritization-intext2.jpg) ## Prioritize based on organic ROI On the SERP, listings shown above the fold get 69% more clicks than those below the fold. BrightEdge's Intent Signal dashboard uses a proprietary visual parsing technology to reveal whether a keyword has any organic web listing above the fold and show you where your content ranks. ![Organic ROI](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/assets/img/website/solutions/keyword-prioritization/keywordprioritization-intext3.jpg) ## Maximize organic site visitor acquisition If your content page is one of those above-the-fold listings, defend your position with Anomaly Detection. If your content is ranking below the fold, or if you don’t have content for certain keywords, follow the AI-powered Recommendations to develop optimization plans. ![Maximize Acquisition](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/assets/img/website/solutions/keyword-prioritization/keywordprioritization-intext4.jpg) ## Collaborate with PPC ads Some keywords do not have organic web listings shown above the fold because other content types are occupying the highly coveted space on SERP. Use Intent Signal dashboard to identify what these keywords are, so you can dominate above-the-fold visibility with PPC ads. ![PPC Collaboration](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/assets/img/website/solutions/keyword-prioritization/keywordprioritization-intext5.jpg) ## Measure and improve SEO perfection is built over many iterations. Monitor the KPIs of your new content with an easy-to-build dashboard in StoryBuilder. Did the pages you optimized see an increase in Impressions and Clicks? Did those pages see an increase in Time-on-Page, Conversions, and Revenue? Double-down on the keywords that worked, and identify other new topics to create content for. ![Measure and Improve](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/assets/img/website/solutions/keyword-prioritization/keywordprioritization-intext6.jpg) ## Related Resources ### [Red Wing Drives 20% Increase in Organic Traffic](https://www.brightedge.com/resources/testimonials/red-wing-drives-organic-traffic) Stephanie Elsen leverages Tasks to keep a handle on SEO work across 6 highly diverse software products. ![Red Wing Drives Traffic](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/stagging-files/stephanieelsen-thumb.png) ### [The Filipino Channel Doubles Users With BrightEdge](https://www.brightedge.com/resources/testimonials/filipino-channel-doubles-users) Shan Serran, digital marketing manager for TFC, drives 10-20% year-on-year gains with BrightEdge. ![Filipino Channel Doubles Users](https://images-cdn.brightedge.com/f00000000295597/videos.brightedge.com/testimonials/shan-serran.jpg) ## People Also Visited ### [Data Cube Fuels Keyword Research To Build Content Strategies](https://www.brightedge.com/products/s3/data-cube-old) Data Cube is the industry’s most powerful SEO research solution to prioritize and formulate successful search and content strategies. ### [AI-Powered SEO Analytics with BrightEdge Insights](https://www.brightedge.com/solutions/insights) BrightEdge Insights uses deep learning and big data to recommend the critical actions that will drive the biggest impact for your business. ### [Forecast the Impact of SEO](https://www.brightedge.com/products/s3/opportunity-forecasting) Opportunity Forecasting provides you with the projected impact content and search optimizations will have on key metrics to help you prioritize projects and make stronger business cases for your initiatives. ## Frequently Asked Questions ### What are the 4 types of keywords? The four types of keywords generally include Navigational keywords, Informational keywords, Commercial Investigation keywords, and Transactional keywords. Each type serves a different purpose in search engine optimization and helps target different user intents. ### How to find out key words? To find relevant keywords, you can use tools like BrightEdge's Data Cube, which reveals both the keywords your content ranks for and those your competitors are ranking for. Additionally, utilizing filters to refine your keyword sets based on search volume and difficulty can help identify valuable keywords for your strategy.