BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

How to Create a Data-Backed Content Calendar with Keyword Research

New year, new content calendar! What is a content calendar? A content calendar is a valuable content strategy to plan and organize your published content throughout the year.  It helps you identify the blog topics that attract your target audience and when you should publish those topics...

Marketing & SEO Strategies For 2021

An SEO strategy helps brands position themselves within the digital ecosystem. A strong SEO strategy will use data, technical SEO, and user intent to create content that answers the user’s needs and is easily found by prospective visitors.   Your SEO strategy should make up the...

XML Sitemaps

Arguably one of the more straightforward technical elements of SEO, XML sitemaps are often typically misunderstood. To get a better understanding of XML sitemaps and how to use them efficiently, it helps to know what they are and what they are not. What are XML sitemaps? In its simplest form...

YouTube Marketing: Creating Your Brand

As the digital marketing world continues to evolve, so are businesses and companies who are changing their marketing styles. Many companies use YouTube marketing as a way to promote their businesses and products for audiences who prefer video as a way to interact with brands. YouTube is the...

Paid Social Media And Distribution Networks You Should Know About

What is paid distribution? Paid distribution means using various platforms and networks to promote content. This sponsored material might appear in locations, such as a part of newsfeeds on social media sites or after articles on various publications. Using paid distribution might not be...

Holiday Shopping Behaviors: A Guide To Last Minute Marketing

The bulk of holiday shopping has yet to hit which means there is still time to market your products before the holiday shopping season officially begins. BrightEdge research has found that shoppers are not only spending more online, they are buying more items when they do. Because of this,...

A Guide To Your Google My Business Page

For small businesses to be easily found by users searching for your products or services, your site needs to rank well in the local listings. While studies show that 28.5% of clicks come from the first organic SERP, and drop significantly after that; the local 3-pack has the highest percentage of...

Optimizing For The Google Answer Box

What are Google Quick Answers? Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. Quick Answers appear up to 40% of the time for some types of queries....

Underutilized And Underrepresented Schema Markup

Structured data is a mark up that provides information about pages to the search engines and Schema.org is a vocabulary that can be used with many different encodings supported by HTML that can help boost organic search performance. There are hundreds of different schema.org entity types, and you...

SERP Universal Listing Trends

Changes to the Universal rankings landscape We know Google is constantly testing and changing their algorithm, with the goal of creating the best user experiences and providing the most relevant search results. However, Google doesn’t only update the results. The SERP landscape is also...