BrightEdge SEO Blog

Industry experts discuss the latest SEO news, research, trends, and insights - from organic wins to technical SEO and everything in between.

Content Marketing

Holiday Shopping Behaviors: A Guide To Last Minute Marketing

The bulk of holiday shopping has yet to hit which means there is still time to market your products before the holiday shopping season officially begins. BrightEdge research has found that shoppers are not only spending more online, they are buying more items when they do. Because of this,...

A Guide To Your Google My Business Page

For small businesses to be easily found by users searching for your products or services, your site needs to rank well in the local listings. While studies show that 28.5% of clicks come from the first organic SERP, and drop significantly after that; the local 3-pack has the highest percentage of...

Optimizing For The Google Answer Box

What are Google Quick Answers? Google Quick Answers are highly-visible text snippet answers and links placed at the top of the Google SERPs and were observed to provide a huge boost in organic traffic. Quick Answers appear up to 40% of the time for some types of queries....

Underutilized And Underrepresented Schema Markup

Structured data is a mark up that provides information about pages to the search engines and Schema.org is a vocabulary that can be used with many different encodings supported by HTML that can help boost organic search performance. There are hundreds of different schema.org entity types, and you...

SERP Universal Listing Trends

Changes to the Universal rankings landscape We know Google is constantly testing and changing their algorithm, with the goal of creating the best user experiences and providing the most relevant search results. However, Google doesn’t only update the results. The SERP landscape is also...

Let Your CMS Guide Your Content Workflow

A CMS, otherwise known as a Content Management System, is software used to develop and manage your content through various marketing channels. While most content management systems mainly focus on content management for your website, some also grant marketers the ability to manage content across...

SERP Rankings Are More Important Now For The Buyer's Journey

Update: This blog has been updated with 2020 data and information. The buyer’s journey used to be a simple circular route from Awareness to Consideration to Purchase and (hopefully) back around again. Digital has transformed the buyer’s journey into a complex maze of multiple...

Organic Search Is An Invaluable Business Intelligence Tool

Businesses have had to make drastic changes this year to accommodate the new normal. Likewise, consumer needs and concerns have also zig and zagged this year. This dynamic is quickly creating new market realities and navigating them requires businesses to put a greater focus in their...

All About Bing! Bing Image Search, Bing Webmaster Tools & More

It’s hard to believe that Bing has been around for over 10 years now. As an alternative to Google and the default search engine for Microsoft products, Bing enjoys a respectable 36% US desktop search market and has a growing international search audience in the UK, France, Norway, Germany, Sweden,...

A Guide To Building A Strategy For Local Citations

What are local citations? Citations are online references to a local business displaying company info which can include their name, address, or phone number, or NAP. Citations can be found in the form of virtual business directories, review sites, local blogs, etc. and help influence local...