BrightEdge SEO Blog

The Importance of SEO For E-commerce and Retail

SEO is more important now than ever before as search trends and buying behaviors continue to change throughout this era of uncertainty. In a continuation of our BrightEdge Research series, today we’ll look at how COVID-19 has affected search behavior and heightened the importance of SEO. E-...

Gabby Regalbuto

SEO Now For Higher Education

If at the start of 2020 we could have known that our lives would be dramatically changed, could we have been more prepared for the events that have taken place over the last few months? COVID-19 has taken over the lives of most of the world and while families work to develop some type of normalcy,...

Gabby Regalbuto

Live Event Structure Data Markup

Offline events have had no other option than to cancel due to COVID-19, and with good reason. In this time of crisis, safety and social distancing are of the utmost importance. However, there may still be an opportunity for event creators to "go online." Events held exclusively online are...

Andrew Jenkins

Boost Traffic With Evergreen Content

Creating content that consistently drives traffic to your site can be difficult and everyday blogging likely won’t be the way to do it. Evergreen content is targeted content written on a topic that is always going to remain relevant and is always driving traffic. For example, this could include ‘...

Gabby Regalbuto

How To Write A Successful Blog Post

Writing can be time consuming, but the value in creating effective content can be seen in increased profits, lead generation, an uptick in traffic, and more. What's the secret to producing quality content, reaching your audience, generating high levels of organic traffic, all while...

Gabby Regalbuto

COVID-19 Frequently Asked Marketing Questions

The novel coronavirus has had a tremendous impact on how customers engage with businesses and how organizations have adapted to interacting with consumers while still bringing in buyers. To help answer the questions our community has been asking about the importance of SEO and digital marketing, we...

Gabby Regalbuto

Why SEO During COVID-19 Pandemic?

With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact. This has changed how people engage with brands and do business on a massive scale. Businesses that know how to adjust to the changing marketplace will not only strengthen...

Gabby Regalbuto

Staying Engaged with a Virtual Team

Between 2005 and 2019 there was a 159 percent increase in remote work. As the internet has come to dominate such a large percentage of our daily lives, it has also begun to change how companies and employees interact and complete their work. It allows remote-friendly companies to seek out the...

Gabby Regalbuto

Discover the Changes in Search Due to COVID-19

As the novel coronavirus continues to spread rapidly around the world, it has impacted how people work, socialize, and shop. In the presence of these changes, marketers want to make sure they stay abreast of the latest developments in the world of search. We encourage all members of our community...

Gabby Regalbuto

Hreflang Best Practices

Brands who need to reach customers in different countries need to make sure that the content they produce is displayed correctly internationally. Content created for Spanish speakers in Mexico shouldn’t appear for those accessing the website in Spain. Here is what you need to understand about...

Gabby Regalbuto