---
title: Organic Channel Share Expands to 53.3% of Traffic
url: https://www.brightedge.com/resources/research-reports/channel_share
description: Organic Search remains the dominant source of trackable web traffic and the largest digital channel
---

# Organic Channel Share Expands to 53.3% of Traffic

## Organic Search remains the dominant source of trackable web traffic and the largest digital channel

[SEO Company](https://www.brightedge.com/seo-company) BrightEdge unveiled new research findings on the performance of Organic and Paid Search as a marketing channel. The strength of search marketing - Organic Search and Paid Search - is clear.

Organic Search remains the dominant source of trackable web traffic and in the dominant position as a channel. Paid Search continues to grow. Organic Social Media is flat since 2014 at 5%, and though ubiquitous, contributes on average 1/3 as much traffic as Paid Search and just 1/11 as much as Organic Search.

Read the report to find out why the Organic Channel grew and what this means for your business.

**Download the full report to see how organic channel share has continued to dominate year after year.**

## Also of interest

- [SEO Research Reports](https://www.brightedge.com/resources/research-reports)
- [Direct Agents Helps Client Recover after...](https://www.brightedge.com/resources/case-studies/direct-agents)
- [AI Search Visits Surging in 2025—But Organic...](https://www.brightedge.com/resources/research-reports/ai-search-visits-in-surging-2025)

## Frequently Asked Questions
### What is an organic search?
Organic search refers to non-paid listings on search engine results pages that occur because of their relevance to the search term, as determined by the search engine algorithms. This traffic is generated from users clicking on links to content that appears in search results as a result of optimized website content and SEO strategies.

### How to get organic search results?
To achieve organic search results, focus on optimizing your website's content with relevant keywords, improving site structure, enhancing user experience, and building quality backlinks. Regularly updating content and ensuring it meets user intent also play crucial roles in improving organic search rankings.