2017: Organic Search Is Still the Largest Channel
51% of traffic on average still comes from organic search
In 2014, BrightEdge published research that showed that 51% of channel traffic came from organic search and that it was far and away the largest channel. In the intervening years there were significant search algorithm changes that dramatically altered the layout and ranking of the search engine results pages and saw an increase in the space taken by Local, ads, and Quick Answers.
In 2017 we again analyzed a large set of domains and found that, despite all the changes in SERP layout and algorithms, 51% of traffic on average still comes from organic search.
What this means for marketers is that organic search is large and its dominant position is durable over time, making it critical for SEOs and marketers to secure the resources needed to maintain, defend, and expand SEO results.
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