2021 U.S. E-Commerce Industry Research Report

The U.S. e-commerce industry grew at a rate of 12.4% in 2020 and is expected to grow another 12.2% in 2021. In the midst of that growth, a reported 87% of shoppers begin their product searches online. With organic search driving a vast majority of purchase research, the channel offers an increasingly window into consumer intent for e-commerce retailers. 

To better understand the nature of growth in the e-commerce space and the dynamics of consumer interest, we conducted an analysis of organic search trends related to e-commerce using BrightEdge Data Cube. 

In this research report you will learn:  

  • What consumers are searching for online
  • Which e-commerce segments are capturing the lion’s share of search interest 
  • Which segments are enjoying growth or facing a decline 
  • The significant ways the pandemic has altered consumer research and purchase behavior 

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