The U.S. e-commerce industry grew at a rate of 12.4% in 2020 and is expected to grow another 12.2% in 2021. In the midst of that growth, a reported 87% of shoppers begin their product searches online. With organic search driving a vast majority of purchase research, the channel offers an increasingly window into consumer intent for e-commerce retailers.
To better understand the nature of growth in the e-commerce space and the dynamics of consumer interest, we conducted an analysis of organic search trends related to e-commerce using BrightEdge Data Cube.
In this research report you will learn:
- What consumers are searching for online
- Which e-commerce segments are capturing the lion’s share of search interest
- Which segments are enjoying growth or facing a decline
- The significant ways the pandemic has altered consumer research and purchase behavior
Download the report today!