2017 Holiday Shopping Update

BrightEdge research uncovers the new holiday shopping journey

2017 Holiday Shopping Update

BrightEdge research uncovers the new holiday shopping journey

The Christmas and holiday shopping season from November through December is a critical time to observe shoppers' online behavior. For many retailers it is a make-or-break time of the year.

Following on BrightEdge's Holiday Shopping report, based on 2016 data, our new research data notes changing trends in 2016 and 2017 audience digital traffic in the weeks leading up to the weekend of Thanksgiving, Black Friday, and Cyber Monday. We introduce two new concepts, Sofa Sunday and Mobile Black Friday, and reveal how they are overshadowing Cyber Monday as the titan of ecommerce seasonality.

Finally, we provide a series of online retailer recommendations for designing shopping experiences that attract, engage, and convert customers at the right time.

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