As search becomes more social brands are actively aligning their digital marketing strategies across channels.
Since Larry Page’s famous 1999 "PageRank" white paper, analyzing the quantity and quality of backlinks to a site or a page has been one of the key ways search engines have been able to determine the most relevant pages to display through all different algo updates in response to a search by a user.
However, some industry players have tried to game the search platforms. Such strategies are shortsighted and are a disservice to consumers and marketers alike. They are also to be scrupulously avoided. Remember, do no harm!
In this paper we explain:
- How backlinks influence search results
- Why it’s critical to use only white hat methods
- How to use tools like BrightEdge, MajesticSEO, and interactive agencies like Rosetta to gain visibility and insight
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