Organic Search ROI Opportunity Calculator

Discover Your Organic Search & AI Opportunity

See how much incremental traffic, AI visibility, and conversions you could capture by improving your search rankings with BrightEdge.

Hear about ROI from BrightEdge customers.

Enter your 28-day Google Search Console data into the yellow fields below.

28-Day Organic Clicks

Average Position

Current CTR %

Conversion Rate %

New Average Position

Assumes a 2-position improvement from your current ranking (never exceeding position 1)

New CTR %

Estimates CTR based on new position using benchmarks: Top 3 = 10%, Top 5 = 7%, Rest of page 1 = 4.5%, Page 2+ = 2%

Incremental 28-Day Organic Clicks

Additional monthly traffic from improved CTR at your new position minus current traffic

Incremental AI Clicks

Assumes 8% of page 1 impressions appear in AI overviews with a 1% CTR (only applies if you reach page 1)

Increase in Brand Visibility from AI

Total monthly impressions where your brand appears in AI overviews (8% of impressions if on page 1, drops to 5% for the rest)

Incremental 28-Day Conversions

New conversions generated from combined organic and AI traffic gains at your conversion rate

Complete the form to speak with a BrightEdge expert about your opportunity.