Micro-Moments, the New Customer Journey
The traditional linear customer journey is fragmenting as consumers have more ways to collect and act on information to fulfill their needs at any time and in any place.
BrightEdge sees these as the five pillars of organic marketing and believes that mastering the content, techniques, and measurement of each will help you capitalize on the critical micro-moments.
All types of marketers use BrightEdge in five primary areas:
5 tactics for digital success
Content is the fuel for effective search marketing. Mobile is now the majority of traffic and search visits for most websites, a mobile-first world, and so must be optimized and considered first. Social is where your customers spend most of their time online, so marketers must understand how they interact with Search, Content, and Mobile. Local and Search can powerfully drive digital and physical traffic for brands that have physical locations.