A recent Gartner Digital Business Survey finds that there is a lack of clarity by retail marketers concerning their objectives. The retail industry is struggling to understand user intent and align traditional retail marketing initiatives with the new digital customer journey.
In this industry report on retail marketing, BrightEdge evaluates 9 trends that are affecting the retail customer journey.
- 81% of shoppers first learn about a product online
- Voice search is expected to reach 50% of search queries by 2020
- 26% of marketers believe AI is the next big thing in marketing
- Personalization and local search should be prioritized