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Think With Google Interviews - Jim Yu: Mobile Content for Micro-Moments
June 03, 2016
Understanding customer needs across the decision making journey helps marketers create content that drives business growth. Digital marketing leader and BrightEdge CEO, Jim Yu, offers advice on how to make content count.
Hyperlocal marketing will soar in 2017: 5 tips to stay on top
February 21, 2017
Search is a constantly evolving element of the customer journey. From the algorithms that define search results to the design of the pages that serve those results to consumers, the playing field is an ever-changing environment, which marketers must navigate wisely. Jim Yu explains how local businesses can optimize their strategies for the new hyperlocal reality.
Seven ways to elevate your personal and professional SEO performance in 2017
February 19, 2017
According to research from Borrell Associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations.
The psychology of search intent: Converting moments that matter
February 15, 2017
By recognizing how Google and other search engines understand user intent, marketers can poise themselves to put themselves along the route of customer trains of thought. This article breaks down Google's intent-recognition methodology -- and strategic recommendations for those who want to take advantage of them.
Performance and integration: The foundation of marketing technology stack success
February 13, 2017
Jim Yu discusses three key strategies that can help CMOs develop a technology stack that will drive performance, lead conversion and justify the value of increasing marketing budget.
Cleveland's growing role as a hub in the new content marketing world
January 12, 2017
Cleveland, Ohio is in the process of coming back as a hub for the growing content marketing industry. BrightEdge has become a central part of that comeback by expanding its presence to the Cleveland area, opening a new office in Terminal Tower to better capitalize on Northeast Ohio's rich pool of talent.
Research: How Google's Desktop Facelift Affects Organic Search Results
January 11, 2017
Search is a constantly evolving element of the customer journey. From the algorithms that define search results to the design of the pages that serve those results to consumers, the playing field is an ever-changing environment, which marketers must navigate wisely.
The evolution of the customer journey in 2017: Optimizing moments that matter
January 10, 2017
As the customer journey becomes increasingly fragmented, columnist Jim Yu takes a look at how marketers can capitalize on the micro-moments and serve up targeted content at just the right time across multiple channels.
SEO in 2017: Seizing opportunity, evangelizing success, achieving overarching growth
December 29, 2016
As we begin 2017, the fusion of the search and content marketing disciplines has become increasingly more evident. A full 89 percent of B2B marketers say that they use content marketing, as do 86 percent of B2C marketers, according to the Content Marketing Institute.
Getting down to business: Our top CMO Zone columns for 2016
December 28, 2016
There’s no question that chief marketing officers are increasingly accountable for proving the value of their efforts and driving ROI. That’s why many of our readers tuned into the inside tips and strategies shared by our talented CMO Zone columnists.
Google’s Matt Lawson Challenges Marketers to Evolve Mobile Measurement Practices
December 03, 2016
According to research from Gartner, digital marketing has gone mainstream with over 98% of marketers in the 2015-2016 CMO spend survey stating that digital marketing is merging into larger marketing operations.