BrightEdge in the News

The Latest Updates from Around the Web

Few have tried OpenAI's Google killer. Here's what they think

September 04, 2024 | Washington Post

OpenAI's search tool shows promise but lacks Google's specialized functions and can suffer from hallucinations.

SearchGPT will force Google, and SEO, to innovate

July 30, 2024 | VentureBeat

OpenAI’s entrance into the search space with SearchGPT was both a surprise and something expected. And as generative AI continues to upend the world of search, the expectation is that Google’s decades-long hold on the space might change.

OpenAI says its new AI search tool will play fair with publishers

July 25, 2024 | Fastcompany

OpenAI’s long-rumored internet search tool is finally official.  The company said Thursday it’s alpha testing a prototype AI search tool, which will let users ask direct questions (including follow-ups) and get direct answers based on web sources.

Is your search getting better? Google has quietly cut down on AI Overview responses to search queries

July 18, 2024 | Techradar

After a lot of hype at Google I/O, the tech giant’s AI Overviews aren’t popping up in search results as much as they used to. According to a new analysis by SEO platform BrightEdge, AI Overviews appeared in less than 7% of Google search queries at the end of June, compared to 11% when the month began.

Google’s AI results are showing up less frequently, a study found

July 17, 2024 | The Verge

Google appears to be showing its AI-generated search results less often in recent weeks, according to a recent study from an SEO company.

How Gen Alpha Views The World

July 17, 2024 | How Gen Alpha Views The World

Google has been vilified recently for changes it’s made to its algorithm, search results and the not-always-accurate generative AI Gemini search assistant.

Oracle Advertising’s Customers Are Up For Grabs; The Reddit Third Rail

July 16, 2024 | Adexchanger

The time is ripe for ad tech companies to feast on the scraps that remain of Oracle Advertising.

Google's AI Overviews takes a backseat after bumpy ride

July 15, 2024 | Android Authority

While it seemed like AI Overviews could significantly improve the user experience, it wasn’t long before users began to spot that it spewed misleading and, at times, downright dangerous information, like suggesting people add glue to their pizza. Things have changed since then, though, and it appears that Google has been working to reduce the visibility of its AI Overviews.

The ‘Google bombing’ 2000s trend is back, with the help of Google’s AI overviews

June 12, 2024 | Fortune

If you Google’d “miserable failure” in 2005, President George W. Bush’s official biography on the White House website would show up as the top result.

Did Google fix its AI answers? Or did it just stop showing us AI answers?

June 07, 2024 | Business Insider

Google's AI Overview feature, which generates AI-driven answers to search queries, has faced criticism for providing incorrect and potentially harmful information. Despite extensive testing before its launch, some AI-generated answers have been found to be misleading or dangerous, such as suggesting incorrect health practices