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Think With Google Interviews - Jim Yu: Mobile Content for Micro-Moments
June 03, 2016
Understanding customer needs across the decision making journey helps marketers create content that drives business growth. Digital marketing leader and BrightEdge CEO, Jim Yu, offers advice on how to make content count.
Tops tips on voice search: Artificial Intelligence, location, and SEO
April 24, 2017
By 2020 it is projected there will be nearly 21 billion internet-connected devices, or “things” in the world. The explosive ubiquity of this mobile-connected technology has led people to depend on these devices more regularly, with 94% of smartphone users claiming that they carry their phones with them frequently.
SEO & intelligent content: Discovery, connection, and improved performance
April 20, 2017
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the needle.
Creating Insatiable Content Starts with Passion
April 12, 2017
New marketing technology is beginning to change this, however, giving us a roadmap for achieving engagement on every piece of content we put out there. The BrightEdge Data Cube, for example, contains billions of data points on keywords, high-performing search terms and competitor content performance.
Interview with Kevin Bobowski, SVP Marketing – BrightEdge
April 04, 2017
MTS Martech Interview Series sat down with Kevin Bobowski, SVP of Marketing at BrightEdge, to talk about his ideas on marketing tech as well as insights into marketing philosophy and methods.
Voice search and data: The two trends that will shape online marketing in 2017
April 04, 2017
As voice search and AI continue their rapid advance, columnist Jim Yu looks at how these technologies will change customer expectations and mold the future of marketing.
3 steps to overcoming site issues that impact performance
March 22, 2017
Consumers and search engines alike have high expectations for websites, so unchecked problems and errors can have a big impact on SEO and content performance. Columnist Jim Yu discusses how to find and address these issues.
Optimization at the intersection of search, content, social, mobile, and local in 2017
March 16, 2017
The digital environment is rapidly shifting. There are over a billion websites online, and customers have countless brands to choose from when seeking solutions to their needs. Jim Yu, BrightEdge CEO, explains how modern marketers can use SEO as a multi-channel asset to drive customers to their brands.
Hyperlocal marketing will soar in 2017: 5 tips to stay on top
February 21, 2017
Search is a constantly evolving element of the customer journey. From the algorithms that define search results to the design of the pages that serve those results to consumers, the playing field is an ever-changing environment, which marketers must navigate wisely. Jim Yu explains how local businesses can optimize their strategies for the new hyperlocal reality.
Seven ways to elevate your personal and professional SEO performance in 2017
February 19, 2017
According to research from Borrell Associates, SEO spending is forecast to reach $79.27 billion by 2020. However, the problem that many marketers face is actually elevating the importance of SEO within their organizations.
The psychology of search intent: Converting moments that matter
February 15, 2017
By recognizing how Google and other search engines understand user intent, marketers can poise themselves along the route of customers' trains of thought. This article breaks down Google's intent-recognition methodology -- and strategic recommendations for those who want to take advantage of them.