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The Latest Updates from BrightEdge



Think With Google Interviews - Jim Yu: Mobile Content for Micro-Moments

June 03, 2016 | Jim Yu

Understanding customer needs across the decision making journey helps marketers create content that drives business growth. Digital marketing leader and BrightEdge CEO, Jim Yu, offers advice on how to make content count.

5 essential aspects of technical SEO you cannot neglect

July 24, 2017 | Jim Yu

There are a few technical SEO strategies in particular that we believe brands should be paying close attention to get their site in front of their competitors.

Fast Adoption of AI Leaves Marketers Scrambling

July 17, 2017 | Bill Carmody

According to a recent BrightEdge survey of more than 250 marketing leaders, most brands are woefully unprepared for the post-mobile world as roughly 66% of marketers lack any strategy when it comes to voice search.

Key notes on optimizing for voice search: Conversation, content, and context

July 11, 2017 | Jim Yu

Voice search is growing in popularity, yet many search marketers still don't have a plan for it. Columnist Jim Yu discusses the state of voice search and provides some tips for marketers looking to the future.

More Marketers Look to AI to Help Develop Content Marketing Strategies

June 28, 2017 | Rimma Kats

Marketers are investing heavily in content marketing, and many are looking to emerging technologies like artificial intelligence (AI) to help shape their strategies, new research suggests.

Marketing with intent: The combined power of SEO and content

June 28, 2017 | Jim Yu

SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is what will make them click and stay on your website. SEO and content marketing, when combined effectively and intelligently, become an unbeatable one-two punch that defines the experience – and success – of your brand.

Search engine marketing and content: projections for the near future

June 26, 2017 | Lyudmila Koneva

BrightEdge presented the results of its study of the future of search and content marketing. The majority of survey participants believe the most important marketing initiative for 2017 is organic content, followed by search, paid promotion, and social networks, as well as mobile.

In the face of voice search, most of the marketing staff have not yet prepared

June 26, 2017 | Avazu2016

While most marketers expect voice search and artificial intelligence to continue to be popular, BrightEdge's survey shows that many marketers are still not ready for the two new features.

Survey: Marketers Failing to Unlock Full Potential of AI and Voice Search

June 26, 2017 | Krystle Vermes

Marketers are aware of the growing prominence of artificial intelligence (AI) and voice search, but research shows they are still lagging behind in these areas. BrightEdge recently conducted a survey to gain insight into how marketers are integrating new technology into their existing content marketing strategies.

Marketers unprepared for AI, voice search

June 26, 2017 | Helen Leggatt

Voice search now accounts for a fifth of all mobile searches yet two-thirds of marketers have no plans for implementation, according to a new survey from SEO and content performance marketing platform, BrightEdge.

Amazon Proving Sorrell's Prediction: It Will Rival Google In Ad Revenue

June 26, 2017 | Laurie Sullivan

Amazon could become Google's biggest threat in terms of ad revenue. "You envision a world where product search on Amazon is as popular as product search on Google," said Jim Yu, founder and CEO of BrightEdge.