BrightEdge in the News
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How AI is reshaping Google’s search page
Consumers are shifting from a keyword-based search experience—where they are presented with a barrage of ads to click through—to a conversational interaction that uses a search bot powered by a large language model. Such a pivot could have profound effects on Google’s core business.
What marketers can expect as Google rolls out conversational AI in search ads
The impact of generative AI on Google and the advertising market is expected to be significant. An estimated 84% of queries on Google Search will be boosted by generative AI, eventually impacting more than $40 billion per year in ad revenue, according to data that marketing platform BrightEdge shared with Marketing Dive. Healthcare, e-commerce and B2B technology industries are estimated to be impacted the most by the technology.
Google's Gen-AI Search Is Powering 84% of Queries, Study Finds
Search-engine-optimization marketing company BrightEdge—which sells SEO expertise—has been tracking patterns with SGE results since last fall (when Google introduced SGE), measuring more than 1,000 keywords across nine industries such as healthcare, ecommerce and business-to-business technology, among others.
Google SGE impact by industry and emerging features
Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. That’s according to new data released by enterprise SEO platform BrightEdge and the company’s new-ish technology, BrightEdge Generative Parser.
'Search Generative Experience' Forecast To Fuel $40B Annually For Google
BrightEdge has evaluated thousands of keywords spanning nine unique industries and a variety of markets to determine a change that is coming to search advertising and marketing. BrightEdge estimates that once it is fully rolled out, SGE will impact more than $40 billion annually in ad revenue for marketers across Google’s network.
How Brands Will Create Content In 2024
When Google and Microsoft separately launched their artificial intelligence platforms, the industry had little idea of what innovations were to come in the remainder of 2023. The change has prompted companies such as BrightEdge, a search engine optimization (SEO) platform for enterprises, to build out content generation technology supported by AI.