BrightEdge in the News

The Latest Updates from Around the Web



Think With Google Interviews - Jim Yu: Mobile Content for Micro-Moments

June 03, 2016 | Jim Yu

Understanding customer needs across the decision making journey helps marketers create content that drives business growth. Digital marketing leader and BrightEdge CEO, Jim Yu, offers advice on how to make content count.

New ways to approach SEO in 2019: Accountability and customer experiences

December 13, 2018 | Jim Yu

Mastering your understanding of audience, measuring beyond the click, and finding ways to mine data to improve efficiency are all ways you can improve your organic search performance in 2019.

New and Exciting Ways Brands are Using AI on Social Media

November 26, 2018 | Paul Herman

Fully 60% of enterprise marketers said they plan to use AI in their content marketing this year, and 32% said marketing technologies must integrate AI into their workflow, according to a recent report from martech company BrightEdge.

Holiday season is good time to put AI to work for e-commerce

November 14, 2018 | Andy Betts

According to research from BrightEdge, early AI adopters are already seeing benefits that align to CMO priorities such as gaining a better understanding of the customer and increased productivity.

The revamping of AMP: Renew your commitment to mobile

November 05, 2018 | Jim Yu

Google's commitment to the mobile consumer user experience has proven unrelenting; today, brands that fail to prioritize mobile are missing out on mobile opportunities.

Better personalization: The intersection of AI, automation, and marketing

October 05, 2018 | Jose Cebrian

According to a BrightEdge survey, 60% of marketers expect to use AI this year in their content marketing strategies. Many others are seeing the benefits of finding new audiences with AI and machine learning.

Enterprise AI With the CIO and CMO: Better Together Benefits

September 19, 2018 | Jim Yu

Here's a look at how AI is transforming entire enterprises, particularly through the lens of marketing and IT, and why the two teams must work together.

How Visual and Voice Search Are Revitalizing The Role of SEO

August 20, 2018 | Jim Yu

Jim Yu outlines how savvy marketers are using voice and visual search to engage more meaningfully with audiences at each stage of their purchase journey.

AI and IA: How artificially intelligent automation is driving scalable marketing

August 13, 2018 | Andy Betts

What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what's ahead.

The rise of the DD-CMO: How data-driven CMOs are maximizing performance

July 24, 2018 | Jim Yu

Jim Yu feels CMOs are challenged with balancing immediate results and long-term strategy. Here he outlines ways to incorporate accessible and insightful data to move the performance needle.

The Future of Enterprise Search: Visual, Voice, and Vertical

July 12, 2018 | Andy Betts

Every week, new announcements create opportunities for brands to deliver better customer experiences through search. The size of that opportunity looks set to grow at an eye-watering rate through 2020.