BrightEdge in the News

The Latest Updates from Around the Web

AI search helps to boost brands’ visibility. (AIO Report)

May 14, 2025 | Forbes

In the 12 months since Google established AI Overviews—which give users a brief text summary to answer their queries, complete with hyperlinks to source material—search impressions for websites have increased by 49%, new research from BrightEdge found.

BrightEdge CEO Reveals AI Search Split, Shows ChatGPT and Google Serve Fundamentally Different User Needs

July 25, 2025 | Media Post

MediaPost featured BrightEdge's groundbreaking analysis of billions of data points when examining how AI search has fundamentally diverged into two distinct philosophies. CEO Jim Yu was prominently quoted explaining that "AI search has fundamentally split into two philosophies—Google as your research assistant versus ChatGPT as your trusted coach," with our research revealing up to 62% divergence in healthcare recommendations. The coverage highlighted how BrightEdge data demonstrates that marketers now need to optimize for two completely different search behaviors, as ChatGPT pushes users toward actionable tools while Google continues directing them to informational content.

BrightEdge Research Featured in Wall Street Journal Analysis of Google's AI Search Resilience

July 24, 2025 | The Wall Street Journal

BrightEdge data reveals the impact of Google's AI strategy on search, showing how the search giant continues to evolve and grow. While many predicted that AI would challenge Google's search dominance, the reality is that with 90% market share, the future is far more favourable for Google than its critics say. Our data supports this.

BrightEdge CEO Jim Yu Featured in AP News Analysis of Google's AI Success During Q2 Earnings

July 24, 2025 | Associated Press

Associated Press turned to BrightEdge CEO Jim Yu to provide expert analysis when covering Google's solid Q2 earnings performance driven by AI investments. Yu was prominently quoted explaining that "All this AI stuff is not slowing Google down, they are doing a very good job of evolving with the times," helping readers understand how Google's $54.2 billion search revenue growth of 12% demonstrates the company's successful AI transformation strategy.

BrightEdge CEO Jim Yu Featured in Washington Post Analysis of Google's AI Transformation Success

July 23, 2025 | The Washington Post

The Washington Post prominently featured BrightEdge CEO Jim Yu's expert analysis when covering how Google's AI transformation is driving unprecedented earnings growth. Yu was quoted explaining that "All this AI stuff is not slowing Google down, they are doing a very good job of evolving with the times," providing crucial context for the $54.2 billion search revenue increase and helping readers understand how Google maintains its $2.3 trillion market value despite AI competition intensifying across the industry.

BrightEdge Research Reveals Desktop Dominance in AI Traffic, Warns Marketers Against Mobile-Only Strategies

July 16, 2025 | eMarketer

When eMarketer analyzed the shifting landscape of AI-driven referral traffic, they turned to BrightEdge's exclusive research to reveal a surprising trend that's catching marketers off guard. Our "Open Frontier of Mobile AI Search" report was prominently featured, showing that 94% of ChatGPT referral traffic actually comes from desktop users—completely flipping conventional mobile-first wisdom on its head. The data helped eMarketer illustrate how brands betting everything on mobile optimization for AI discovery are missing the vast majority of actual clicks, with desktop users driving the real engagement across ChatGPT, Google Gemini, and Perplexity platforms.

BrightEdge Analysis featured in Morning Brew Daily: Google I/O 2025 Signals Major SEO Transformation

June 11, 2025 | YouTube / Google

BrightEdge analysis of Google's I/O 2025 keynote confirms that deeply embedded AI Overviews will fundamentally reshape SEO practices, requiring marketers to completely rethink traditional visibility strategies for AI-powered search environments. (starting at 15:14).

AI Mode could reshape how we search the internet.

June 11, 2025 | BBC

With Google’s AI Overviews changing how users interact with search, marketers face a new challenge. BrightEdge research suggests these shifts are already altering click patterns and brand visibility in key categories.

How brands can continue to capitalize on YouTube in the AI era

June 11, 2025 | Forbes

As AI reshapes search and content discovery, YouTube remains a high-intent platform for brand growth. BrightEdge data shows optimizing video SEO and AI-rich metadata can significantly improve visibility and engagement.

Apple's AI Referral Traffic Increases on Mobile, Could Shake Google to Its Core

June 05, 2025 | MediaPost

Following the introduction of Apple Intelligence, BrightEdge reports a measurable uptick in mobile referral traffic. As AI systems evolve, brands optimizing for mobile AI visibility stand to gain early-mover advantages in search and discovery.

Mobile AI search still up for grabs, BrightEdge reveals ahead of Apple WWDC

June 05, 2025 | MarTech Cube

BrightEdge research finds that despite the rise of AI Overviews, most mobile web searches still bypass generative AI. The mobile search market remains open territory, creating an opportunity for brands to optimize for both human and AI-driven experiences.