BrightEdge in the News

The Latest Updates from Around the Web

How SEOs can grow their talent, influence and impact

February 27, 2020 | Jim Yu - Search Engine Land

SEOs who adopt the growth mindset will be able to provide integrated services that span across paid search, mobile, content, social, display and email.

The CMO World According To Gartner SMB Leader Kelly Hopping

January 03, 2020 | CMO. by Adobe

The role of the chief marketing officer is evolving in real time. With financial performance objectives and the generally perceived notion that CMOs don’t last longer than a handful of years in their jobs, change seems to be the only constant for the chief marketer in the digital age.

6 critical martech elements to manage in 2020 for the customer journey

January 03, 2020 | MarTech Today

Data, content, commerce and user experience are all key in how we prioritize our customer relationships using martech in the coming year.

23 expert predictions: Here’s what successful marketers will do in 2020

January 03, 2020 | MarketingLand

Our community of expert marketers shares advice about how to step up your game in 2020. Hint: User and customer intent should be the focus in everything you do this year.

Search and the ecommerce holiday season: Capturing key moments that matter

December 03, 2019 | Jim Yu - Search Engine Watch

Search is not static – people don’t consume media in silos – and those consumers demand answers and content in an instant. Customers want information how they want it, wherever they are, in formats that delight — and they want it immediately. With so much shopping concentrated around the start of the holiday selling season – Black Friday through Cyber Week – there’s a lot of pressure on marketers to get the product, promotion and channel mix right ahead of time.

5 key ingredients for omnichannel success for the 2019 holiday shopping season

November 22, 2019 | Marketing Land

Even as digital continues to prove highly impactful across the customer buying journey, real-world advertising and presence are still important. The holiday shopping sprint is nearly upon us and although it’s a short one, all signs point to impending good cheer for retailers and e-commerce businesses. With Thanksgiving Day six days later than last year, nearly a week has been carved out of the shopping season. Even so, Salesforce is optimistic and predicts that U.S. digital revenue will top $136B, marking a YoY growth rate of 13%.

Scaling SEO: 5 levels of automated digital progression & elevation

November 01, 2019 | Jim Yu

Today, SEOs have a massive opportunity to expand their role in digital workflows, as far as both the volume and importance of tasks available. As companies increasingly look for equal parts creativity and analytical skills in digital leadership, experienced SEOs are uniquely positioned to fill the gap—that is, if they are able to capitalize on the innovations that enable them to practice scaling their best SEO efforts.

How SEOs Can Leverage Automation to Drive Real-Time Insights & Actions

October 29, 2019 | Search Engine Journal

As search marketers, we can’t afford to stay still – we always have an eye to what’s coming next. In this column, we’re going to explore some of the most impactful trends you need to be preparing for right now in order to achieve maximum impact in the near future; real-time research and the intelligent automation of labor-intensive SEO tasks.

18+ stats that show how search and SEO are changing

October 28, 2019 | Econsultancy

It has been more than two decades since some of the earliest web search engines were launched. Last year, the company behind the world’s biggest and most well-known search engine, Google, celebrated its 20th anniversary.

Use Cases for AI in SEO

October 10, 2019 | Marketing Artificial Intelligence Institute

Research shows that marketers are hungry for ways to use artificial intelligence in SEO. We surveyed more than 200 marketers about the top use cases they wanted to see for artificial intelligence in marketing. The top two answers were directly related to SEO.