BrightEdge in the News

The Latest Updates from Around the Web



Think With Google Interviews - Jim Yu: Mobile Content for Micro-Moments

June 03, 2016 | Jim Yu

Understanding customer needs across the decision making journey helps marketers create content that drives business growth. Digital marketing leader and BrightEdge CEO, Jim Yu, offers advice on how to make content count.

5 Hacks for Creating Smarter and More Profitable Digital Content

June 13, 2018 | Kevin Bobowski

Content marketing is approaching an inflection point – this inflection point will determine the role of content marketing in the modern marketing technology stack.

Supercharging your SEO with AI: Insights, automation and personalization

June 12, 2018 | Jim Yu

The tech giants are fully committed to "AI-first," and marketers who follow suit can supercharge their SEO strategies. Jim Yu covers three core marketing areas to take advantage of.

How Personalizing Voice Skills Can Give Your Brand a Digital Boost

May 16, 2018 | Robert Keenan

Gartner predicts that the smart speaker market will reach $3.5 billion in 2020.

New Ways to Approach Technical SEO: A Necessity, Not An Option

May 15, 2018 | Andy Betts

According to research from BrightEdge, only 3 percent of 250 marketers surveyed believe SEO and content are separate disciplines.

Search is more than Google: Mastering vertical search optimization

May 15, 2018 | Jim Yu

Vertical search engines, mobile, and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Creative a cohesive content strategy across a number of verticals.

Michael Kirchhoff - The Search Community Honors You

April 18, 2018 | Barry Schwartz

Michael Kirchhoff currently lives in Tulsa, Oklahoma with his family. He says his two teenage children are both active in academics as well as sports and thus he is a "parent-Uber-driver" carting them around to all their activities.

Google's mobile-first index has set sail. Are you on board? 5 SEO essentials

April 17, 2018 | Jim Yu

We've been hearing about this new index forever, and now it's finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed.

TechBytes with Kevin Bobowski, SVP Marketing, BrightEdge

April 11, 2018 | Sudipto Ghosh

Personalization technologies and data allow us to segment customers into more targeted groups. To learn more about how marketers could leverage could leverage personalization, we spoke to Kevin Bobowski, SVP Marketing, BrightEdge.

How the acceleration of AI will drive digital transformation: Automation and personalization

April 06, 2018 | Jim Yu

Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization.

AI and machine learning: What you do and don't need to know for SEO

April 03, 2018 | Jim Yu

Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions. It is predicted that $60 billon will be spent by brands on AI technology by 2025, so this hype is having a direct impact on where companies allocate their budgets.