BrightEdge in the News

The Latest Updates from Around the Web



Think With Google Interviews - Jim Yu: Mobile Content for Micro-Moments

June 03, 2016 | Jim Yu

Understanding customer needs across the decision making journey helps marketers create content that drives business growth. Digital marketing leader and BrightEdge CEO, Jim Yu, offers advice on how to make content count.

Google's mobile-first index has set sail. Are you on board? 5 SEO essentials

April 17, 2018 | Jim Yu

We've been hearing about this new index forever, and now it's finally here. Contributor Jim Yu shares five ways webmasters can optimize their content and on-site technical elements to succeed.

TechBytes with Kevin Bobowski, SVP Marketing, BrightEdge

April 11, 2018 | Sudipto Ghosh

Personalization technologies and data allow us to segment customers into more targeted groups. To learn more about how marketers could leverage could leverage personalization, we spoke to Kevin Bobowski, SVP Marketing, BrightEdge.

How the acceleration of AI will drive digital transformation: Automation and personalization

April 06, 2018 | Jim Yu

Contributor Jim Yu explains how artificial intelligence will be woven into the modern marketing organization.

AI and machine learning: What you do and don't need to know for SEO

April 03, 2018 | Jim Yu

Artificial intelligence (AI) is a field of technology that is surrounded by both hype and misconceptions. It is predicted that $60 billon will be spent by brands on AI technology by 2025, so this hype is having a direct impact on where companies allocate their budgets.

Three out of four believe that AI applications are the next mega trend

March 29, 2018 | Eileen Brown

In a follow-up to its 2017 survey on the future of marketing and content, Foster City, Calif-based organic search and content platform BrightEdge has released new finding from a survey of Fortune 500 marketers.

Hyperlocal SEO: How to Optimize for Micro-Moments

March 29, 2018 | Cynthia Johnson

Mobile search results are frequently different from desktop SERPs. BrightEdge reported that 79% of keywords overall and 47% of the top 20 SERPs are different on a mobile device.

Marketers on the Lookout for Artificial Intelligence in 2018

March 28, 2018 | Ricky Costa

Recent research from BrightEdge investigated the future trends of artificial intelligence, its benefits, and challenges for today's digital marketer.

Online Marketers: The Next Big Trend in Marketing

March 27, 2018 | Ayaz Nanji

What do online marketers believe will be the next big trend in marketing? To find out, BrightEdge surveyed 500 search, content, and digital marketers in February of 2018.

Success in Financial Marketing Requires AI and Machine Learning

March 19, 2018 | Jim Marous

A survey from BrightEdge asked 8 key questions related to the future of marketing and topics centered around the challenges, solutions, and adoption of Artificial Intelligence.

15 Mind-Blowing Stats About Artificial Intelligence

March 14, 2018 | Giselle Abramovich

When asked about the next big marketing trend, survey respondents identified consumer personalization (29%), AI (26%), and voice search (21.23%). These top three responses, which total 75% of all AI applications, demonstrate that AI is more pervasive and prominent than respondents realize.