BrightEdge in the News
The Latest Updates from Around the Web
The CMO World According To Gartner SMB Leader Kelly Hopping
The role of the chief marketing officer is evolving in real time. With financial performance objectives and the generally perceived notion that CMOs don’t last longer than a handful of years in their jobs, change seems to be the only constant for the chief marketer in the digital age.
Search and the ecommerce holiday season: Capturing key moments that matter
Search is not static – people don’t consume media in silos – and those consumers demand answers and content in an instant. Customers want information how they want it, wherever they are, in formats that delight — and they want it immediately. With so much shopping concentrated around the start of the holiday selling season – Black Friday through Cyber Week – there’s a lot of pressure on marketers to get the product, promotion and channel mix right ahead of time.
5 key ingredients for omnichannel success for the 2019 holiday shopping season
Even as digital continues to prove highly impactful across the customer buying journey, real-world advertising and presence are still important. The holiday shopping sprint is nearly upon us and although it’s a short one, all signs point to impending good cheer for retailers and e-commerce businesses. With Thanksgiving Day six days later than last year, nearly a week has been carved out of the shopping season. Even so, Salesforce is optimistic and predicts that U.S. digital revenue will top $136B, marking a YoY growth rate of 13%.
Scaling SEO: 5 levels of automated digital progression & elevation
Today, SEOs have a massive opportunity to expand their role in digital workflows, as far as both the volume and importance of tasks available. As companies increasingly look for equal parts creativity and analytical skills in digital leadership, experienced SEOs are uniquely positioned to fill the gap—that is, if they are able to capitalize on the innovations that enable them to practice scaling their best SEO efforts.
How SEOs Can Leverage Automation to Drive Real-Time Insights & Actions
As search marketers, we can’t afford to stay still – we always have an eye to what’s coming next. In this column, we’re going to explore some of the most impactful trends you need to be preparing for right now in order to achieve maximum impact in the near future; real-time research and the intelligent automation of labor-intensive SEO tasks.