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Think With Google Interviews - Jim Yu: Mobile Content for Micro-Moments

Jim Yu June 03, 2016
Understanding customer needs across the decision making journey helps marketers create content that drives business growth. Digital marketing leader and BrightEdge CEO, Jim Yu, offers advice on how to make content count.

With the advent of AI and voice activated technology, marketers still struggling to create content that performs

Laurie Fullerton June 23, 2017
BrightEdge surveyed 252 digital marketers at Fortune 500 brands that represent a split of B2B and B2C companies over a one-month period in April and May of 2017 and found that roughly 66% of marketers having no plans to begin preparing for voice search.

Survey: 43% of marketers say 75% of their content isn’t being consumed

Greg Sterling June 22, 2017
A new survey from BrightEdge on the future of content and search marketing exposes some interesting contradictions between what enterprise marketers think and what they do. Conducted earlier this year, the survey received 252 responses from “digital marketers at Fortune 500 brands that represent a split of B2B and B2C.”

SEO and content convergence: Making the most of moments that matter

Jim Yu June 13, 2017
Columnist Jim Yu notes that as the digital marketing industry matures, SEO and content marketing are becoming more and more integrated.

3 ways to ensure your marketing technology stacks up

Jim Yu May 30, 2017
Putting together a marketing technology stack can be exciting, but with so many vendors and so much functionality, it can also be overwhelming. MarTech Today Columnist Jim Yu has some advice to guide your tool selection.

Drive your content marketing strategy with Google's micro-moments

Kevin Bobowski May 23, 2017
Understanding Google’s preference to cater to the buyer intent is the key to enabling your brand to meet a potential buyer at the halfway point of their search journey.

International SEO: 5 ways to scale performance

Jim Yu May 17, 2017
The digital revolution has truly become a global phenomenon. As you get started with your international SEO strategy, here are five ways you can scale your practices to maximize your potential.

5 massive SEO and content shifts you need to master right now

Jim Yu May 17, 2017
What can today's industry shifts tell us about the future of SEO and content marketing? Jim Yu discusses some current trends and their implications.

The keys to activating content across multiple channels

Jim Yu May 04, 2017
Are you getting the most out of your content? Columnist Jim Yu offers tips on how to develop content that can make an impact and drive results across channels.

Tops tips on voice search: Artificial Intelligence, location, and SEO

Jim Yu April 24, 2017
By 2020 it is projected there will be nearly 21 billion internet-connected devices, or “things” in the world. The explosive ubiquity of this mobile-connected technology has led people to depend on these devices more regularly, with 94% of smartphone users claiming that they carry their phones with them frequently.

SEO & intelligent content: Discovery, connection, and improved performance

Jim Yu April 20, 2017
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the needle.