BrightEdge News on CPM and Search

The Latest Updates from BrightEdge



Think With Google Interviews - Jim Yu: Mobile Content for Micro-Moments

June 03, 2016 | Jim Yu

Understanding customer needs across the decision making journey helps marketers create content that drives business growth. Digital marketing leader and BrightEdge CEO, Jim Yu, offers advice on how to make content count.

Why marketing convergence is non-negotiable in a post-mobile world

September 19, 2017 | Jim Yu

In the age of increasingly fragmented customer experience, how do marketers compete for attention? Columnist Jim Yu believes the convergence of content and search is key.

How to Know Your Audience: 5 Ways to Connect with Your True Fans

September 14, 2017 | Fran Merlie

In his lunch-and-learn session at Content Marketing World 2017, Kevin Bobowski of BrightEdge talked about crafting content for different moments.

Survey Finds Marketers Know All the Important Tech Trends But Aren't Prepared for Any of Them

September 11, 2017 | Constance Aguilar

A convergence of online technologies is revolutionizing online marketing but marketers seem to be simply waiting to see what happens.

BrightEdge Introduces AI-powered BrightEdge Content™ to deliver Smart Content

September 07, 2017 | Shabana Arora

BrightEdge, the global leader in organic search and content performance, announced today the launch of its new product, BrightEdge Content™.

Mobile & desktop SEO: Different results, different content strategies

September 06, 2017 | Jim Yu

You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.

BrightEdge Data Shows the Gap Between Mobile and Traditional Desktop Search Widens

August 29, 2017 | Emma Martin

New BrightEdge data shows dramatic differences in mobile and desktop search results and the divergence of the desktop and mobile content experience.

57% of Search Traffic is Now Mobile, According to Recent Study

August 23, 2017 | Matt Southern

According to a new report from BrightEdge, 57% of search traffic is now coming from smartphones and tablets. BrightEdge also discovered ranking positions for a vast majority of keywords were different depending on whether the search was conducted on mobile versus desktop.

Why SEOs can't afford to wait around for a mobile-first index

August 23, 2017 | Rebecca Sentance

SEO and performance marketing agency BrightEdge today released a new report which sheds light on this question, and on the steadily widening gap between mobile and desktop search.

The one martech metric that really matters: Customer lifetime value

August 22, 2017 | Kevin Bobowski

What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to answer by the day. Building a competitive advantage in today’s hypercompetitive world is elusive.

Report: 57% of traffic now from smartphones and tablets

August 22, 2017 | Greg Sterling

BrightEdge also reported that mobile vs. desktop queries produce different rankings nearly 80% of the time.