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Marketing with intent: The combined power of SEO and content
SEO is all about creating brand visibility – it ensures that customers can find your website. Engaging content is what will make them click and stay on your website. SEO and content marketing, when combined effectively and intelligently, become an unbeatable one-two punch that defines the experience – and success – of your brand.
Search engine marketing and content: projections for the near future
BrightEdge presented the results of its study of the future of search and content marketing. The majority of survey participants believe the most important marketing initiative for 2017 is organic content, followed by search, paid promotion, and social networks, as well as mobile.
Survey: Marketers Failing to Unlock Full Potential of AI and Voice Search
Marketers are aware of the growing prominence of artificial intelligence (AI) and voice search, but research shows they are still lagging behind in these areas. BrightEdge recently conducted a survey to gain insight into how marketers are integrating new technology into their existing content marketing strategies.