BrightEdge in the News

The Latest Updates from Around the Web

10 ways SEO will lead companies through COVID-19 business recovery

April 14, 2020 | Search Engine Watch

The insights that SEO provides with regard to consumer behaviour is essential in times of volatility and demand fluctuation – especially when looked at in real-time. In fact, SEO will guide companies through the economic storm Coronavirus leaves in its wake, from pivoting to protecting the brand and on through to positioning its products and services for success in the future.

Customer Journey, Search Terms Take New Direction With COVID-19 -- Are Brands Ready?

April 06, 2020 | MediaPost

The world has changed. New search terms such as "contactless delivery" and "business continuity plan" have emerged. There are many more "near me" searches and searches for legal-related content using the terms "legal help,"employment law" and "business protection." Then there is "facemask" and how to make them. The keyword "meditation" is hitting an all-time high. Despite all the chaos, SEO principles remain the same, according to Jim Yu, CEO at BrightEdge, who makes suggestions on how to better understand brands and their customers.

Real-time digital insights & automation: Powering digital marketer’s performance

March 16, 2020 | ClickZ

This evolution of real-time marketing puts digital marketers squarely at the forefront of strategy, creative, and innovation. Are you positioned to capitalize on that opportunity?

How SEOs can benefit from using AI and automation

March 10, 2020 | Econsultancy

Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.

How SEOs can grow their talent, influence and impact

February 27, 2020 | Jim Yu - Search Engine Land

SEOs who adopt the growth mindset will be able to provide integrated services that span across paid search, mobile, content, social, display and email.

The CMO World According To Gartner SMB Leader Kelly Hopping

January 03, 2020 | CMO. by Adobe

The role of the chief marketing officer is evolving in real time. With financial performance objectives and the generally perceived notion that CMOs don’t last longer than a handful of years in their jobs, change seems to be the only constant for the chief marketer in the digital age.

6 critical martech elements to manage in 2020 for the customer journey

January 03, 2020 | MarTech Today

Data, content, commerce and user experience are all key in how we prioritize our customer relationships using martech in the coming year.

23 expert predictions: Here’s what successful marketers will do in 2020

January 03, 2020 | MarketingLand

Our community of expert marketers shares advice about how to step up your game in 2020. Hint: User and customer intent should be the focus in everything you do this year.

Search and the ecommerce holiday season: Capturing key moments that matter

December 03, 2019 | Jim Yu - Search Engine Watch

Search is not static – people don’t consume media in silos – and those consumers demand answers and content in an instant. Customers want information how they want it, wherever they are, in formats that delight — and they want it immediately. With so much shopping concentrated around the start of the holiday selling season – Black Friday through Cyber Week – there’s a lot of pressure on marketers to get the product, promotion and channel mix right ahead of time.

5 key ingredients for omnichannel success for the 2019 holiday shopping season

November 22, 2019 | Marketing Land

Even as digital continues to prove highly impactful across the customer buying journey, real-world advertising and presence are still important. The holiday shopping sprint is nearly upon us and although it’s a short one, all signs point to impending good cheer for retailers and e-commerce businesses. With Thanksgiving Day six days later than last year, nearly a week has been carved out of the shopping season. Even so, Salesforce is optimistic and predicts that U.S. digital revenue will top $136B, marking a YoY growth rate of 13%.