BrightEdge in the News

The Latest Updates from Around the Web



Think With Google Interviews - Jim Yu: Mobile Content for Micro-Moments

June 03, 2016 | Jim Yu

Understanding customer needs across the decision making journey helps marketers create content that drives business growth. Digital marketing leader and BrightEdge CEO, Jim Yu, offers advice on how to make content count.

AI and IA: How artificially intelligent automation is driving scalable marketing

August 13, 2018 | Andy Betts

What happens when you combine marketing automation and artificial intelligence? Contributor Andy Betts delves into the topic and explores what's ahead.

The rise of the DD-CMO: How data-driven CMOs are maximizing performance

July 24, 2018 | Jim Yu

Jim Yu feels CMOs are challenged with balancing immediate results and long-term strategy. Here he outlines ways to incorporate accessible and insightful data to move the performance needle.

The Future of Enterprise Search: Visual, Voice, and Vertical

July 12, 2018 | Andy Betts

Every week, new announcements create opportunities for brands to deliver better customer experiences through search. The size of that opportunity looks set to grow at an eye-watering rate through 2020.

Improving the customer experience means getting search right

July 11, 2018 | Jim Yu

As consumers search from more places than ever before, it's vital that marketers deliver experiences that perform. Jim Yu shares tips on how to deliver a great experience at every search touch point.

5 Practical AI Applications That Enterprise Marketers Can Use Right Now

July 10, 2018 | Andy Betts

As quickly as it's being adopted, AI still proves challenging for many. The potential for AI to revolutionize your business is there, if you can figure out how to tap into it in the way that makes the more sense for your employees, stakeholders, and customers.

5 Hacks for Creating Smarter and More Profitable Digital Content

June 13, 2018 | Kevin Bobowski

Content marketing is approaching an inflection point – this inflection point will determine the role of content marketing in the modern marketing technology stack.

Supercharging your SEO with AI: Insights, automation and personalization

June 12, 2018 | Jim Yu

The tech giants are fully committed to "AI-first," and marketers who follow suit can supercharge their SEO strategies. Jim Yu covers three core marketing areas to take advantage of.

How Personalizing Voice Skills Can Give Your Brand a Digital Boost

May 16, 2018 | Robert Keenan

Gartner predicts that the smart speaker market will reach $3.5 billion in 2020.

New Ways to Approach Technical SEO: A Necessity, Not An Option

May 15, 2018 | Andy Betts

According to research from BrightEdge, only 3 percent of 250 marketers surveyed believe SEO and content are separate disciplines.

Search is more than Google: Mastering vertical search optimization

May 15, 2018 | Jim Yu

Vertical search engines, mobile, and voice trends seem to be reshaping the search landscape, says contributor Jim Yu. Creative a cohesive content strategy across a number of verticals.