BrightEdge in the News

The Latest Updates from Around the Web



Search and the ecommerce holiday season: Capturing key moments that matter

December 3, 2019 | Search Engine Watch

Search is not static – people don’t consume media in silos – and those consumers demand answers and content in an instant. Customers want information how they want it, wherever they are, in formats that delight — and they want it immediately. This is especially true during the holiday season where SEO powers insights on consumer intent, behavior and trends across all digital channels.

5 key ingredients for omnichannel success for the 2019 holiday shopping season

November 22, 2019 | Marketing Land

Even as digital continues to prove highly impactful across the customer buying journey, real-world advertising and presence are still important. The holiday shopping sprint is nearly upon us and although it’s a short one, all signs point to impending good cheer for retailers and e-commerce businesses. With Thanksgiving Day six days later than last year, nearly a week has been carved out of the shopping season. Even so, Salesforce is optimistic and predicts that U.S. digital revenue will top $136B, marking a YoY growth rate of 13%.

Scaling SEO: 5 levels of automated digital progression & elevation

November 01, 2019 | Jim Yu

Today, SEOs have a massive opportunity to expand their role in digital workflows, as far as both the volume and importance of tasks available. As companies increasingly look for equal parts creativity and analytical skills in digital leadership, experienced SEOs are uniquely positioned to fill the gap—that is, if they are able to capitalize on the innovations that enable them to practice scaling their best SEO efforts.

How SEOs Can Leverage Automation to Drive Real-Time Insights & Actions

October 29, 2019 | Search Engine Journal

As search marketers, we can’t afford to stay still – we always have an eye to what’s coming next. In this column, we’re going to explore some of the most impactful trends you need to be preparing for right now in order to achieve maximum impact in the near future; real-time research and the intelligent automation of labor-intensive SEO tasks.

18+ stats that show how search and SEO are changing

October 28, 2019 | Econsultancy

It has been more than two decades since some of the earliest web search engines were launched. Last year, the company behind the world’s biggest and most well-known search engine, Google, celebrated its 20th anniversary.

Use Cases for AI in SEO

October 10, 2019 | Marketing Artificial Intelligence Institute

Research shows that marketers are hungry for ways to use artificial intelligence in SEO. We surveyed more than 200 marketers about the top use cases they wanted to see for artificial intelligence in marketing. The top two answers were directly related to SEO.

BrightEdge promises ‘self-driving SEO’ with new Autopilot offering

October 10, 2019 | SearchEngineLand

One of the promises of machine learning and AI is that mundane tasks can be automated leaving people to do more strategic or creative work. That’s what BrightEdge is saying about its new Autopilot SEO product, which the company likens to a self-driving car.

Organic search responsible for 53% of all site traffic, paid 15%

October 03, 2019 | Search Engine Land

According to BrightEdge, paid and organic search drive more than 70% of revenues for B2B and the other verticals.

BrightEdge Acquires Trilibis Technology, Forms M&A Team, Builds Tech To Automate SEO

October 03, 2019 | Media Post

BrightEdge has acquired technology from Trilibis and formed a M&A team led by venture capitalist Tom Ziola from Kleiner Perkins.

BrightEdge Unveils New Technology That Puts SEO on Autopilot

October 03, 2019 | SearchEngine Journal

During the keynote address at Share19 in New York, BrightEdge CEO Jim Yu announced a new technology that could make a major difference for digital marketers.

From SEO to CMO: Self driving technology and the path to C-Suite

October 01, 2019 | Search Engine Watch

There is an incredibly exciting trend happening in the SEO community where more and more marketers are taking on more responsibility across multiple facets of digital marketing.