BrightEdge in the News

The Latest Updates from Around the Web

The Role of Blog Content And Multiple Search-Friendly Formats In 2024

November 22, 2023 | Search Engine Journal

BrightEdge CTO, Lemuel Park, discusses the balance between technology and human touch when it comes to crafting compelling blogs.

How To Outperform 2.5B Blogs Published Annually

October 24, 2023 | MediaPost

There are more than 600 million blogs out of 1.9 billion websites worldwide and about 7 million blog posts are published per day, according to BrightEdge data. With so many posts, how does a blogger outperform the 2.5 billion blogs published annually?

Study: Blogs appear most often in top Google positions

October 24, 2023 | Search Engine Land

According to a new study by BrightEdge, blog posts are the most common content type found in the top 5 Google positions.

BrightEdge Ushers In Next Era Of Generative AI-Driven SEO

August 30, 2023 | MediaPost

BrightEdge Copilot gives marketers a hands-on experience with GAI. It provides the ability to build uniquely crafted SEO-optimized webpage titles and descriptions in less time with greater accuracy to increase performance.

85% of Titles Feature Keywords in Positions 1-5 of Google

August 29, 2023 | Search Engine Land

According to new research on title tags and meta descriptions shared with Search Engine Land by enterprise SEO platform BrightEdge, title tags that include keywords rank in the top 5 positions of Google 85% of the time.

How To Optimize Your Content for Google’s Search Generative Experience

August 23, 2023 | Content Marketing Institute

Google’s ready to repackage the search experience to better deliver what searchers seek. Its testing of Search Generative Experience (SGE) and other AI advancements reflects a strategic shift to empower AI interaction through natural queries. BrightEdge Founder and Executive Chairman, Jim Yu, shares how to make the most of Google’s Search Generative Experience, and optimize for four types of content.

BrightEdge Co-Founder Becomes Executive Chairman And Appoints New CEO

August 15, 2023 | MediaPost

BrightEdge co-founder Jim Yu has become executive chairman, appointing the company's COO Krish Kumar to CEO. Yu plans to take on a more active role in accelerating innovation in generative artificial intelligence (GAI) across the company.

Schema Usage Up 4x Among Top Ranking Ecommerce Sites

August 02, 2023 | Search Engine Land

As ecommerce brands gear up for the holidays, a top priority seems to be helping search engines understand the context of webpages. Ecommerce is often a bellwether, where SEO strategies, tactics and techniques change before other sectors. So it’s always interesting to watch and see what’s trending among the leading ecommerce brands and what they prioritize in their holiday strategies.

Where Ecommerce Implements Technical SEO/Schema

August 01, 2023 | MediaPost

Marketers at ecommerce companies are preparing much earlier this year for the holidays, but some are challenged to keep up with the ever-changing search engine results page (SERP). BrightEdge shares recommendations for search engine optimization (SEO) marketers focused on ecommerce based on what the company sees around the combination of that ever-changing SERP and artificial intelligence (AI)-generated content flooding the web.

What Is Conversational Intelligence?

June 29, 2023 | Search Engine Journal

The recent growth of chat-based applications and the integration of conversational and generative AI into search engines like Bing and Google has fueled the interest and importance of conversational intelligence. BrightEdge CTO, Lemuel Park, unpacks the technology behind chatbots, virtual assistances, and other human-machine interactive applications.