BrightEdge in the News
The Latest Updates from Around the Web
10 ways SEO will lead companies through COVID-19 business recovery
The insights that SEO provides with regard to consumer behaviour is essential in times of volatility and demand fluctuation – especially when looked at in real-time. In fact, SEO will guide companies through the economic storm Coronavirus leaves in its wake, from pivoting to protecting the brand and on through to positioning its products and services for success in the future.
Customer Journey, Search Terms Take New Direction With COVID-19 -- Are Brands Ready?
The world has changed. New search terms such as "contactless delivery" and "business continuity plan" have emerged. There are many more "near me" searches and searches for legal-related content using the terms "legal help,"employment law" and "business protection." Then there is "facemask" and how to make them. The keyword "meditation" is hitting an all-time high. Despite all the chaos, SEO principles remain the same, according to Jim Yu, CEO at BrightEdge, who makes suggestions on how to better understand brands and their customers.
How SEOs can benefit from using AI and automation
Today, optimizing for search is optimizing your customer’s experience. As people query a search engine on their laptop, ask a voice assistant for help, or use their mobile device to find nearby solutions to their needs, brands must be positioned to appear in these critical decision-making moments.
The CMO World According To Gartner SMB Leader Kelly Hopping
The role of the chief marketing officer is evolving in real time. With financial performance objectives and the generally perceived notion that CMOs don’t last longer than a handful of years in their jobs, change seems to be the only constant for the chief marketer in the digital age.
Search and the ecommerce holiday season: Capturing key moments that matter
Search is not static – people don’t consume media in silos – and those consumers demand answers and content in an instant. Customers want information how they want it, wherever they are, in formats that delight — and they want it immediately. With so much shopping concentrated around the start of the holiday selling season – Black Friday through Cyber Week – there’s a lot of pressure on marketers to get the product, promotion and channel mix right ahead of time.