Content Engagement Report

Research finds consumers engage with only 20% of B2C content

Content Engagement Report

Research finds consumers engage with only 20% of B2C content

No matter your customer base or sales model, understanding demand and predicting customer needs is a crucial step in a performance-focused content cycle.

In this paper we explain:

  • Why engagement is the single biggest driver of content performance
  • How engagement rates vary across specific industries, but hover between 33% and 50% of content overall
  • Why smartphones lag behind desktop engagement by 30% despite leading across all device categories in market penetration

When it comes to data, don’t get mired in only analyzing your own content’s performance. Instead, combine that knowledge with web-wide data on your competitors’ content marketing performance. 

Download report now.

Download Your Copy

U
E
:

By clicking “Submit” below, you agree the information in this form may be shared with an authorized BrightEdge partner in order to fulfill your request for further information about BrightEdge products and services.

ò
Related Resources