BrightEdge SEO Guides
Browse our helpful SEO guides to learn more about a particular topic. We've collected some of our most-popular posts, informative case studies, most detailed white papers and more to provide best-in-class information for you to up your SEO knowledge.
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The Ultimate guide to SearchGPT
OpenAI has launched its own search engine called SearchGPT which has the potential to revolutionize search. This guide shows you how it compares to other AI search technologies and how to prepare for it's launch.
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Guide to AI Overviews
As generative AI continues to impact search, AI Overviews are changing how marketers need to approach their SEO strategies. This guide serves as your resource for how to optimize and win AI citations in this new technology.
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Guide to Perplexity
AI-powered search engines, like Perplexity, are becoming more prominent in the world of organic search, directing more visitors to websites. This guide will show you how Perplexity operates, comparing its similarities and differences with Google's Search Generative Experiences (SGE), and guide you in developing your generative engine optimization strategy.
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Guide to Google SGE
With the rise of AI in Google’s Search Generative Experiences (SGE), the SEO landscape is evolving. This guide is your ultimate resource to understand how SGE will impact search results and digital marketing strategies.
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SEO Keyword Rankings Guide
Tracking how your keywords are performing is critical to making the right moves for SEO. This guide is the one-stop resource for how to think about your keywords and measure them for ongoing success in organic search.
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Guide to International SEO
More companies enter the global market every day. As they do, they face more challenges than before with different content, audiences, languages, indexes and search engines to consider for every page of their website. Check out our articles on International SEO today.
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Guide to Page Speed
Every second it takes to load a page has an impact on audience behavior. With Google's Page Experience update coming in 2021, now is a critical time to focus on page speed and user experience improvements. Learn best practices to improve page speed and reduce page load times.
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Guide to Structured Data
Studies show that search listings with rich results perform better overall; structured data helps search engines better understand the content on a website so it can provide more accurate search results. Learn more about structured data, snippets and how to implement on your site.