The Future of Search and Generative AI:
Leveling Up With BrightEdge
Tuesday, November 7 and Wednesday, November 8, 2023

Agenda at a Glance
General Session:
Technology Keynote
Wednesday, November 8

9:00 AM – 10:45 AM PST | 12:00 PM – 1:45 PM EST | 5:00 PM – 6:45 PM BST

Leveling Up:
The Future of Search and Generative AI

Hear from BrightEdge CEO, Krish Kumar, on the essential role of AI in modern marketing and how innovations like ChatGPT and Google’s SGE will supercharge SEO in the next year. Our technical keynote with BrightEdge CTO, Lemuel Park, will demystify the technological underpinnings of AI and demonstrate how you can leverage the BrightEdge platform to level up your productivity. The 2023 Edgie Award winners will also be announced at the end of the keynote.

General Session: Featured Speaker and Insights Panel
Wednesday, November 8

11:00 AM – 12:30 PM PST | 2:00 PM – 3:30 PM EST | 7:00 PM – 8:30 PM BST

AI and SEO: Charting the New Frontier of Digital Marketing

This session will open with our renowned featured speaker, Cassie Kozyrkov, Google’s first Chief Decision Scientist, who will share her insights on the convergence of AI, statistics and decision making. Following that, join us in a thought-provoking panel discussion where seasoned marketing leaders will discuss:

  • The amplified pace at which AI enables marketing strategy execution
  • The nuanced challenges AI introduces to search results, including Google’s Search Generative Experience

Certifications and Breakouts
Tailored to You
Tuesday, November 7 and Wednesday, November 8
Advance your SEO and digital marketing skills

Join BrightEdge certifications and breakouts specifically designed to help advance your SEO and digital marketing skillset. Your designated CSM will be sending you an email invitation to the certifications and breakouts that are best suited for you.

Speakers
KRISH KUMAR
CEO
BrightEdge
LEMUEL PARK
Co-founder & CTO
BrightEdge
CASSIE KOZYRKOV
CEO
Data Scientific


BrightEdge's Edgie Awards recognizes the excellent work done within the BrightEdge community by brands and agencies.
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