The BrightEdge | Weekly AI and Search Insights

Keeping marketers ahead with weekly insights in AI and Search and GEO trends such as Google AI Overview, AI Mode, and AI Engine such as ChatGPT, Perplexity, Claude, and more.

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Google AI Overviews Holiday Citation Analysis: The YouTube Dominance That Changes Everything

We analyzed tens of thousands of ecommerce AI Overview citations using AI Catalyst to decode which domains Google trusts most for holiday shopping queries. YouTube's coverage across tracked keywords—nearly 3x any other non-brand domain—reveals a new citation ecosystem where your competition isn't who you think.
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How Different AI Search Engines Choose Which Brands to Recommend

We analyzed tens of thousands of prompts across ChatGPT, Perplexity, Google AI Overview, and Google AI Mode using BrightEdge AI Catalyst. The results reveal fundamentally different behaviors in how each AI engine selects and cites brands—patterns every marketer needs to understand for 2025 and beyond.
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AI Didn't Kill SEO—It Made Excellence in Fundamentals More Important Than Ever

We tracked tens of thousands of keywords from 2022-2025. The data reveals that top-ranking pages aren't abandoning SEO—they're executing it better than ever before.
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AI Overviews Just Grew 43.6% in Ecommerce Searches—Your Holiday Strategy Needs Both AI and Organic Tactics

We analyzed how Google's AI Overviews expanded across ecommerce searches during September using BrightEdge Generative Parser™. The 43.6% surge wasn't random—it reveals Google's strategic deployment ahead of the critical holiday shopping season.
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Google's AI Overview Rollout Reveals Clear Intent Hierarchy—Here's What Gets Coverage and What Doesn't

We tracked AI Overview deployment across 9 industries for 16 months. The data reveals Google's strategic pattern: prioritizing informational queries while protecting commercial intent.
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LinkedIn Learning and Pulse Articles Emerge as Top AI Citation Sources for B2B Content

We analyzed how AI engines cite LinkedIn content across ChatGPT, Google AI Overview, and Perplexity using BrightEdge AI Catalyst. The results reveal a massive 2026 opportunity for B2B marketers who understand which LinkedIn formats AI engines trust.
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ChatGPT Citation Volatility Analysis: Baseline Data Before GPT-5

ChatGPT maintains consistent high volatility (35-45%) while Google AI Overviews shows increasing instability (climbing from 15% to 40%+), revealing distinct platform testing patterns. 
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ChatGPT Brand Mentions vs. Citations: What Triggers Visibility

ChatGPT mentions brands 3x more than it cites them, signaling a shift from links to recommendations. Commercial queries drive far higher visibility than informational ones.
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AI Overview Citations Now 54% from Organic Rankings

16-month study reveals AI Overview citations increasingly overlap with organic rankings, growing from 32% to 54%. See industry breakdowns and strategy tips.
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ChatGPT vs Google AI: 62% Brand Recommendation Disagreement

ChatGPT, Google AI Overview, and AI Mode disagree on brand recommendations for 62% of queries. Google AIO mentions 2.5x more brands than ChatGPT, while following opposite citation strategies.
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AI Engines Choose YouTube 200x More Than Any Other Video Platform—Your Brand Could Be Missing Out

We analyzed citation patterns across ChatGPT, Perplexity, and Google's AI products. YouTube isn't just winning—it's the only video platform that registers, creating massive opportunity for brands already creating video content.
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Volatility Patterns in AI Search: AIO vs AI Mode

AI Overviews shows 16.7% higher volatility in brand mentions compared to AI Mode but retains more stable citation sources (24% of URLs unchanged vs. 20% in AI Mode).