The BrightEdge | Weekly AI and Search Insights

Keeping marketers ahead with weekly insights in AI and Search and GEO trends such as Google AI Overview, AI Mode, and AI Engine such as ChatGPT, Perplexity, Claude, and more.

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ChatGPT vs Google AI: 62% Brand Recommendation Disagreement

ChatGPT, Google AI Overview, and AI Mode disagree on brand recommendations for 62% of queries. Google AIO mentions 2.5x more...

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ChatGPT Brand Mentions vs. Citations: What Triggers Visibility

ChatGPT mentions brands 3x more than it cites them, signaling a shift from links to recommendations. Commercial queries...

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ChatGPT Citation Volatility Analysis: Baseline Data Before GPT-5

ChatGPT maintains consistent high volatility (35-45%) while Google AI Overviews shows increasing instability (climbing from...

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Volatility Patterns in AI Search: AIO vs AI Mode

AI Overviews shows 16.7% higher volatility in brand mentions compared to AI Mode but retains more stable citation sources (...