Privacy Policy



Effective April 5, 2018

  1.  What This Privacy Policy Covers

This Privacy Policy covers how BrightEdge Technologies, Inc., a U.S. company (“BrightEdge,” “we,” “us,” or “our”), treats  information that it collects and receives from its website located at, any mobile or localized version of the website, and any other BrightEdge owned sites (collectively, the “Site(s)”), products, or services that link to this Privacy Policy.  It also covers the use of information we may collect through content we make available on third-party sites or platforms.

Our Privacy Policy is designed to help you understand how we collect, use, share and protect information about you.  By using or accessing the Site, you are accepting the practices described in this Privacy Policy, our Terms of Use, and all other policies or notices posted by us on the Site, and you consent to our collection and use of your information as described in this Privacy Policy, including that your information may be transferred to and stored in the United States. 

In addition to our Site, BrightEdge offers an integrated Search Engine Optimization (“SEO”) management technology platform that processes and indexes data to generate actionable insights for our customers in order to help improve website ranking and performance on search engines, along with associated products and services (collectively, the “Service”).  Our customer agreement may include specific information use provisions that are different from or more restrictive than those described within this Privacy Policy.  Please refer to your individual agreement with BrightEdge to check for any specific information privacy terms that may also apply to the information you provide to us in conjunction with your use of the Service.

This Privacy Policy applies to personal data from the European Union and from Switzerland that is collected, used, retained and otherwise processed by BrightEdge in the United States.

2. Types of Information We Collect

We collect the following types of information:

  • Your username, first and last name, email and/or postal address, telephone number or other information that, alone or in combination can be used to identify you that (“Personal Information”) you provide when you create an account or fill out a form on the Site;
  • Usage, viewing and technical data automatically collected from your computer or device through cookies and other technologies (described below), such as your device identifier or IP address, browser type, internet service provider (ISP), referring/exit pages, operating system, date/time stamp, and clickstream data;
  • Comments or other information you post on the Site;
  • Location information when you visit the Site, including location information provided by a computer or device interacting with the Site, and use this information for security, monitoring and troubleshooting purposes only.  Most devices allow you to turn off location services; and
  • Information we collect when you interact with our content on the Site or on third-party sites or platforms, such as social networking sites. This may include information such as “Likes”, profile information gathered from social networking sites or the fact that you viewed or interacted with our content.
  • Information from Other Sources. We might receive information about you from other sources and add it to our account information.  Information may include contact information from business information database providers, which we use to update and correct our records, and search term and search result information from some searches conducted through the internet from our data licensors.

3. How We Collect Information

We and third-party service providers that provide functionality to the Services, may collect information about you in the following ways:

  • When you request products, services or information from us, fill out a form or otherwise interact with us through the Site;
  • When you contact us separately, such as by email or telephone;
  • From third-party sources, to update or supplement the information you provide or that we collect automatically, including utilizing business information databases and platforms for additional updated account information;
  • Automatically through technology such as cookies, Flash cookies, HTML5 local storage, pixel tags, web beacons, clear gifs, or other tracking/recording tools, including when you click on a link to visit the Site, interact with our ads or other content on the Site or on third-party sites or platforms, or open the emails we send. By using the Site or interacting with our content on third-party sites, you agree that we and our service providers may set cookies on your computer or device and use other tracking technologies described above. Please see the sections entitled “An Explanation of Cookies and Other Technologies” and “Your Controls and Choices” for additional information regarding these tracking technologies and your choices.

4. How We Use the Information We Collect

We use your information in the following ways:

  • To provide, maintain and improve the Site and our products and services, including to operate certain features and functionality of the Site (for example, by remembering your information so that you will not have to re-enter it during this or subsequent visits, or to verify your identity);
  • To diagnose or fix technology problems;
  • To control unauthorized use or abuse of the Site and our products and services, or otherwise detect, investigate or prevent activities that may violate our policies or be illegal;
  • To analyze trends, administer or optimize the Site, monitor usage or traffic patterns (including to track users’ movements around the Site) and gather demographic information about our user base as a whole; 
  • To enhance your experience as a user visiting the Site
  • To allow us to better service you in responding to your customer service needs;
  • To communicate directly with you, including sending you newsletters, promotions and special offers or information about new products and services. Your opt-out options for promotional communications are described below under “Your Controls and Choices”;
  • In the manner described to you at the time of collection or as otherwise described in this Privacy Policy or as authorized or required by applicable laws.

5. Sharing Your Information with Third Parties

BrightEdge may share information, including Personal Information in the following circumstances:

  • We may share your personal information with third-party service providers to permit such parties to provide services that help us with our business activities, which may include assisting us with marketing, advertising our product/service offerings, fulfillment of orders, or providing, maintaining and improving the features and functionality of the Site, among other things. For example, we may provide personal information to our service providers for direct emailing of our newsletters or notifications of our product/service offerings.  We take reasonable steps to require that these third parties agree to process such information in accordance with our instructions and appropriate security protections.  In addition, these third parties are authorized to use your personal information only as necessary to provide services to us or as required by law;
  • We may share your personal information with our parent companies, subsidiaries and affiliates (and they may use your information in the same way we can under this Privacy Policy);
  • We may share your personal information when we have a good faith belief that access, use, preservation or disclosure of such information is reasonably necessary to (a) satisfy any applicable law, regulation, legal process or enforceable governmental request, including lawful requests by public authorities, for example to meet national security or law enforcement requirements, (b) enforce our Terms of Use or other applicable policies or agreements governing your use of the Site, including investigation of potential violations thereof, or (c) protect against imminent harm to the rights, property or safety of BrightEdge, its users or the public as required or permitted by law;
  • We may share your personal information with third parties (including our service providers and government entities) to detect, prevent, or otherwise address fraud, security or technical issues;
  • As we continue to develop our business, we may also sell all or part of our business. In such transactions, Personal Information you have shared with us is generally one of the business assets that will be transferred. We may share your personal information with a third party if we have your consent to do so.

We may also share aggregated information with third parties for other purposes. Such information does not identify you individually, but may include usage, viewing and technical information we collected through our technology. If we are required under applicable law to treat such information as Personal Information, then we will only disclose it as described above. Otherwise we may disclose such information for any reason.

If you post comments on the Site, you should be aware that any Personal Information you submit is publicly available, can be read, collected, or used by other visitors to the Site.  Please be mindful of the information that you may choose to post in open forums or other similar mechanisms on the Site.  Please see our Terms of Use for more information and for other guidelines about posting content on the Site.

6. International Transfer of Data

We may from time to time transfer or disclose your Personal Information to recipients in other countries outside the United States and make it accessible to our parents, subsidiaries, affiliates and third party service providers internationally in the circumstances described above under the “Sharing Your Information with Third Parties” section. By using the Site or otherwise providing Personal Information to us, you are consenting to have your Personal Information transferred to and processed in the United States or any other country in which BrightEdge or its parents, subsidiaries, affiliates and service providers maintain facilities.

Swiss-U.S. Privacy Shield. BrightEdge complies with the Swiss-US Privacy Shield Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information transferred from Switzerland to the United States. BrightEdge has certified to the Department of Commerce that it adheres to the Privacy Shield Principles. If there is any conflict between the terms in this privacy policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern. By using the service, you consent to having your personal data transferred to and processed in the United States.  If there is any conflict between the policies in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.   To learn more about the Privacy Shield Program, and to view our certification, please visit

EU - U.S. Privacy Shield. BrightEdge participates in and has certified its compliance with the EU-U.S. Privacy Shield Framework. BrightEdge is committed to subjecting all personal information (i.e. Personal Data) received from European Union (EU) member countries, in reliance on the Privacy Shield Framework, to the Framework’s applicable Principles. BrightEdge has certified that it adheres to the Privacy Shield Privacy Principles of notice, choice, accountability for onward transfer, security, data integrity and purpose limitation, access, recourse, enforcement and liability. By using the service, you consent to having your personal data transferred to and processed in the United States.  If there is any conflict between the policies in this Privacy Policy and the Privacy Shield Principles, the Privacy Shield Principles shall govern.     To learn more about the Privacy Shield Framework, and to view our certification on the U.S. Department of Commerce’s Privacy Shield List, please visit

Transfer and Enforcement Mechanisms for EU - U.S. and Swiss – U.S. Privacy Shield. BrightEdge may be accountable for the processing of personal data it receives, under the Privacy Shield Framework, and may subsequently transfer data to a third party acting as an agent on its behalf in the circumstances described above under the “Sharing Your Information with Third Parties” section, if the agent processes personal data in a manner inconsistent with the Privacy Shield Principles and we are responsible if it does so and for the harm caused. BrightEdge complies with the Privacy Shield Principles for all onward transfers of personal data from the EU or Switzerland, including the onward transfer liability provisions. With respect to personal data received or transferred pursuant to the Privacy Shield Framework, BrightEdge is subject to the regulatory enforcement powers of the U.S. Federal Trade Commission.

In compliance with the Privacy Shield Principles, BrightEdge commits to resolve complaints about our processing of your personal data. EU and Swiss individuals with inquiries or complaints regarding our Privacy Shield policy should first contact BrightEdge as indicated in the “Contact Us” section below.  We ask that when you contact us with a complaint, please include contact information and clearly describe your complaint.  We will respond to your request or complaint within a reasonable time and will let you know next steps in resolving your complaint. 

As part of our participation in the Privacy Shield Framework, BrightEdge will resolve disputes you have with us in connection with our policies and practices through JAMS, an alternative dispute resolution provider located in the United States. If you still have privacy or data use concerns that we have not addressed satisfactorily, please contact JAMS (free of charge) directly at for more information or to file a complaint. If your complaint is not resolved through these channels, under certain circumstances a binding arbitration option may be available before a Privacy Shield Panel, as described in Annex I to the Privacy Shield Principles (for additional information, please visit: Additionally, as part of the Privacy Shield Framework, the U.S. State Department Senior Coordinator serves as the Ombudsperson to facilitate the processing of requests relating to national security access to data transferred from the EU to the U.S. or Switzerland to the U.S.

8. Children’s Information 

This Site is not intended for use by anyone under the age of 13 nor does BrightEdge knowingly collect or solicit Personal Information from anyone under the age of 13.  In the event that we confirm that we have collected Personal Information from someone under the age of 13, we will delete that information.  If you believe that we might have any information from a child under 13, please contact us at or mailing address provided at the end of this Privacy Policy.

9. Explanation of Cookies and Other Technologies

This section provides more information about some of those technologies used on our Site and how they work.

Cookies. A cookie is a small text file that is stored on a user’s computer or device for record-keeping purposes. Cookies may be used for various purposes, such as to confirm that users are logged in.  BrightEdge uses cookies for validating authenticated users and tracking a user’s application session information in order to improve user experience, as well as prevent any unauthorized access and to maintain security.

Pixel Tags and Similar Technologies. Pixel tags, web beacons and clear gifs can be embedded in web pages, videos, or emails and allow a web server to read certain types of information from your browser, check whether and when you have viewed a particular web page or email message, and determine, among other things, the IP address of your computer and the URL of the web page from which the pixel tag was viewed.

Flash Cookies. A “Flash cookie” (also known as Local Shared Object) is a data file stored on your computer or device by the websites that you visit (click here for more details). From time to time, the Site may use Flash cookie(s), for example, to enable or control Flash-based content. Flash Cookies provide similar functionality as the cookies discussed above in this section, but are based on different technology.

HTML5 Storage. HTML5 local storage is similar to the cookies discussed above in that it is stored on your computer or device and can be used to store certain information about your activities and preferences. However, these objects are stored in different parts of your computer or device from ordinary browser cookies.

10. Third Party Sites

Third Party Sites. The Site may also contain links to third party websites.  This Privacy Policy applies solely to information collected by BrightEdge. Even if the third party is affiliated with us through a business partnership or otherwise, we are not responsible for the privacy practices of other websites.  If you submit personal information to any of those third party sites, your information is governed by their privacy policies.  We encourage you to familiarize yourself with the privacy policies of such websites to determine how they handle any information they separately collect from you. Please be aware that we do not warn you when you have chosen to click through to another website or property when using the Site.

11. Your Controls and Choices

Opt-Outs. We may provide you with the opportunity to “opt-out” of (i) disclosing your personal information to third parties, except to a third party that is acting as an agent to perform tasks on our behalf and under our instructions as described in the “Sharing Your Information with Third Parties” paragraph above; (ii) using your personal information for a purpose that is materially different from the purpose for which it was originally collected or that you authorized. If you decide to opt out, we may not be able to provide certain features of the Site to you.

Communication Preferences. If you no longer wish to receive our newsletter and promotional communications, you may opt out of receiving them by following the instructions included on such communications or on the Site. Please note, however, that even if you opt-out of promotional communications, we may still send you certain service-related communications. .

Blocking Cookies. You can remove or block certain cookies using the settings in your browser but the Site may cease to function properly if you do so.

Controlling Flash Cookies. To manage the Flash cookie settings and preferences for your computer, please click here and you will be directed to the Settings Manager on Adobe's website. You may also be able to manage Flash cookies from your browser, depending on the version of your browser.

Deleting Other Browser InformationMany Internet browsers allow you to disable HTML5 local storage or delete information contained in HTML5 local storage using browser controls. 

12. Accessing and Updating Personal Information

You have the right to know what personal information about you is held in BrightEdge databases and to ensure that such personal information is accurate and relevant for the purposes for which BrightEdge collected it. You may review your personal information stored in our databases and request to correct, erase, or block any data that is incorrect or processed in violation of the Privacy Shield Principles, as permitted by applicable law and BrightEdge policies. If you would like to request access to, or correction of, your personal information we hold about you, please contact us using the contact details in the section titled “Contact Us”.  We will respond to all such requests within thirty (30) days and will provide you with access to the information we hold about you, including for the purpose of correcting or updating that information, unless a legal exemption from providing such access applies.  If we refuse to provide you with access to, or correct, the information, we will notify you of our reasons for the refusal to the extent required and how you may complain about the refusal. 

We ask individual users to identify themselves and the information requested to be accessed, corrected or removed before processing such requests, and we may decline to process requests that are unreasonably repetitive and vexatious, require disproportionate technical effort (for instance, requests concerning information residing on backup tapes), jeopardize the privacy of others, or would be extremely impractical, or for which access is not otherwise required. In any case where we provide information access and correction, we perform this service free of charge, except if doing so would require a disproportionate effort.  However, we will not charge you for the making of the request or to correct or update your personal information.

Please note that if you cease using the Site or we terminate your access to the Site in accordance with our Terms of Use, you may no longer have the ability to access or update your personal information.  

13. Confidentiality, Storage and Security

We use physical, electronic and procedural safeguards to protect personal information about you. We hold your personal information in a combination of hard copy and electronic files for the period necessary to support the Site, comply with our legal obligations, resolve disputes, or otherwise fulfill the purposes outlined in this Privacy Policy.  Even after you cancel your account, copies of some information from your account may remain viewable in some circumstances where, for example, you have shared information with social media or other services.  We may also retain backup information related to your account on our servers for some time after cancelation for fraud detection or to comply with applicable law or our internal security policies.  We do not always remove or delete all of your information for a number of reasons including due to technical and systems constraints, contractual, financial or legal requirements.

The Site and SEO Platform are not meant for the processing of sensitive personal information. We ask that you not send us, and you not disclose, any sensitive personal information (such as information related to racial or ethnic origin, religion or other beliefs, health, criminal background or trade union membership) on or through the Site or otherwise, as BrightEdge has no intentions of processing such sensitive personal information. The security of your personal information is important to us.  We have implemented information security best practices throughout our organization, and we are ISO 27001 certified.  When you enter confidential information (such as your password), we may encrypt that information using secure socket layer technology (SSL-encryption).  (To learn more about such technology, go to  However, no method of transmission over the Internet, method of electronic storage or other security methods are one hundred percent secure and we cannot guarantee the security of the information you provide.

If BrightEdge learns of a security breach that may affect your data, we may attempt to notify you electronically so that you can take appropriate protective steps.  We may  communicate with you electronically regarding security, privacy and administrative issues related to your use of the Site.  Depending on where you live, you may have a legal right to receive notice of a security breach in writing. To receive free written notice of a security breach (or to withdraw your consent from receiving electronic notice) submit a request through our [enter link].

14. Terms of Use, Notices and Revisions

Please also see our Terms of Use, which describe the restrictions, disclaimers, indemnification and limitation of liability governing the use of the Site. 

We reserve the right to revise, modify or update this Privacy Policy at any time.   We encourage you to refer to this Privacy Policy on an ongoing basis so that you understand our current privacy practices.  Unless stated otherwise in a separate agreement or privacy statement, this Privacy Policy applies to all information that we have about you.  We may also issue specific information collection and/or privacy notices from time-to-time relating to particular products or services. 

15. Notice to California Residents: Your California Privacy Rights

California Civil Code Section 1798.83 permits customers who are California residents to request that BrightEdge not share their personal data with third parties for such parties’ direct marketing purposes.  To make such a request, please send an e-mail with “California Privacy” in the subject line to or write to us at the address listed below.  Please note that even if you do choose to opt out, we may still share your personally identifiable information with third-parties for purposes other than direct marketing, such as for completing a requested transaction or any other non-direct marketing purposes permitted under this Privacy Policy.

17. Contact Us

The Privacy Officer is available to any of its customers, business partners, vendors or others who may have questions concerning this Privacy Policy or BrightEdge’s data security practices. If you have questions or suggestions about this Privacy Policy, or to make any request described above, please feel free to contact us by email at or by mail directed to:

Privacy Officer
BrightEdge Technologies, Inc.
989 E Hillsdale Blvd, Suite 300
Foster City, California 94404

18.  Change Log:

Section 6.  Updated International Transfer Data section to be compliant with the Privacy Shield Framework.  Added updates related to certification with the EU and Swiss Privacy Shield Framework including details on notice and access requirements from the last March 9, 2018 version.

Section 11.  Updated policy regarding an individual’s right to choice under the Privacy Shield Principles.

Section 12.  Updated policy regarding right to access information under Privacy Shield Principles