Win More Shoppers with Insights from BrightEdge Product Grid
Google Product Grid is the most used comparison shopping capability, allowing shoppers to see products and prices from sellers side by side. If you are an ecommerce company, you compete in the Product Grid with direct competitors, resellers and marketplace sellers for the same shopper. The sellers in the grid change from one search to the next, and there is no simple way to see how often you and your competitors appear across them. BrightEdge gives you a complete view of the market across the product grids for your keywords. Understand where you are winning, where you are losing and what you can do about it. Act on that view to win more positions in the grid, reach more shoppers and increase sales.
13.4K / 14.6K (91.8%) tracked keywords had product grid presence
Measure How Visible Your Products Are Against Every Seller in the Grid
The sellers you compete with show up in Google Product Grid to different degrees, and that mix is different for each product you sell. BrightEdge Product Grid measures your share of visibility against all of them for the products you sell. You see where your products lead and where other sellers are drawing shoppers away. Spot the sellers with the most product listings and the resellers and new entrants starting to appear in your grids. Your team can act early to protect the products that drive your business and win back visibility where competitors are gaining.
Uncover Your Top Competitors' Strategies
Every company has a few key competitors it watches closely. BrightEdge Product Grid shows how each of them wins in Google Product Grid. See the search queries where their products appear when shoppers look for products like yours, how high they place in the grid and the types of grids they show up in, such as Popular Products and Deals on Furniture. Go deeper into the products they list and the prices they charge, and see how much of each grid they hold. The result is a clear picture of where each competitor is strongest, where it is exposed and where to win back its shoppers.
Grow Sales With Pricing Based on What Competitors Charge
Google Product Grid matches products to shopper searches using the product details sellers provide, including title, availability and price. Price can also influence how high a product appears in the grid and which product a shopper chooses. BrightEdge Product Grid puts the average price each seller charges and the exact price of each product side by side with yours. Spot where a higher price may be holding your products back and where there is room to hold your price. Adjust pricing strategically on the products that matter most to climb the grid and win more sales.
Win the Categories That Matter Most to Your Business
Every company has key categories it leads with and categories it deserves to win. BrightEdge Product Grid makes it easy to group your products into those categories and get insights on how each one performs in Google Product Grid. Results line up with how your business already runs. See which products appear most often in each category, find gaps in your coverage and defend the stock keeping units (SKUs) that matter most. Grow sales in the categories you are best positioned to win.
Win More Positions and Sales in Google Product Grid
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