Total Search Dominance Index
Distribution of referral traffic from traditional and AI search platforms
BrightEdge Total Search Dominance Index (Oct 2025): Google 90.5% | Bing 5.4% | AI 0.3%.
AI-Specific Search Index
Distribution of referral traffic from AI platforms
BrightEdge AI-Specific Search Index (oct 2025): ChatGPT 90.7% | Perplexity 4.9% | Gemini 3.3% | Claude 1.1%.
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ChatGPT
Monthly Market Trends By AI Engine
Month-by-month shifts in AI-specific search referrals
BrightEdge Monthly Market Trends (Jan–Oct 2025): ChatGPT steady ≈90% | Others minor shifts.
E-Commerce Category Presence in Google AI Overviews
Year-over-Year Growth: Nov 2024 → Nov 2025
E-Commerce categories showing significant year-over-year growth in Google AI Overview presence from Nov 2024 to Nov 2025.
Spotlight !
Weekly Insights on AI
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Latest Articles on AI
Latest AI Search Events
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AI Search in 2025: Review what we predicted and what's coming next
Dec 10, 2025 Learn More
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Key Strategies for Planning for an AI-Powered Search Landscape in 2026
Nov 12, 2025 Learn More
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AI is Transforming Search—What Does That Mean for Your SEO Strategy?
Oct 08, 2025 Learn More
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