Total Search Dominance Index
Traditional search continues to show extreme market concentration, with Google maintaining over 90% market share. AI platforms collectively represent ~0.3% of total search activity, indicating that AI discovery remains in the early adoption phase.
AI-Specific Search Index
ChatGPT continues to hold the largest share of the AI search segment. Gemini continues to grow and is now 3× the size of Perplexity, up from roughly 2× last month, though still significantly smaller than ChatGPT.
Monthly Market Trends By AI Engine
Traffic trends show steady leadership from ChatGPT with emerging growth among competitors. Gemini continues to expand its share relative to Perplexity, while Claude shows a strong increase this month. Additional months of data will determine whether this represents sustained growth.
E-Commerce Category Presence in Google AI Overviews
Shows year-over-year growth in Google AI Overview presence across e-commerce categories from Nov 2024 to Nov 2025.
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