BrightEdge AI Market Pulse
Your hub for Latest AI market share trends, industry insights, and the latest articles and webinars.
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Important Note: Analytics platforms (Google Analytics, Adobe) often adjust their reporting to reflect changes in AI referrals. In July 2026, we updated historical data to take these changes into account. OpenAI/ChatGPT data, which accounts for the majority of AI referrals, was impacted, which in turn impacted historical market share data.
Total Search Dominance Index
AI platforms accounted for 2.25% of search activity in September, up from 1.95% in August. Google accounted for 86.3%.
AI-Specific Search Index
ChatGPT accounted for 96.3% of AI referral traffic in September, far ahead of Gemini, Perplexity, and Claude.
Monthly Market Trends By AI Engine
ChatGPT gained share of AI referral traffic from April to September. Gemini and Claude both lost share.
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