BrightEdge AI Market Pulse

Your hub for Latest AI market share trends, industry insights, and the latest articles and webinars.

Google maintains 91% of search traffic in December 2025. ChatGPT leads AI referrals at 87% but shows two-month decline.

Total Search Dominance Index

Distribution of referral traffic from traditional and AI search platforms

Shows how total referral traffic is split between traditional search platforms (Google and Bing, as shown) and AI-driven search platforms for the selected month, expressed as percentages.

 

 

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AI-Specific Search Index

Distribution of referral traffic from AI platforms

Breaks down AI-driven referral traffic by platform, showing the percentage share of visits sent by each AI engine.

 

 

ChatGPT
 
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Monthly Market Trends By AI Engine

Month-by-month shifts in AI-specific search referrals

Tracks month-by-month changes in referral share across major AI search engines.

 

 

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E-Commerce Category Presence in Google AI Overviews

Year-over-Year Growth: Nov 2024 → Nov 2025

Shows year-over-year growth in Google AI Overview presence across e-commerce categories from Nov 2024 to Nov 2025.

 

 

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Latest AI Search Events

Upcoming Webinar

AI Search in 2025: Review what we predicted and what's coming next

 

Dec 10, 2025 Learn More 

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Webinar On-Demand

Key Strategies for Planning for an AI-Powered Search Landscape in 2026

Nov 12, 2025 Learn More 

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Webinar On-Demand

AI is Transforming Search—What Does That Mean for Your SEO Strategy?
 

Oct 08, 2025 Learn More 

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For further information, please contact marketing@brightedge.com.

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