---
title: BrightEdge AI Market Pulse
url: https://www.brightedge.com/brightedge-ai-pulse
---
# BrightEdge AI Market Pulse
Your hub for Latest AI market share trends, industry insights, and the latest articles and webinars.
[Sign-up for Monthly AI Market Pulse](https://www.brightedge.com/brightedge-ai-pulse#aip-newsletter-section)
Google remains the dominant gateway to search, while ChatGPT continues to grow its market share of AI discovery.
Important Note: Analytics platforms (Google Analytics, Adobe) often adjust their reporting to reflect changes in AI referrals. In July 2026, we updated historical data to take these changes into account. OpenAI/ChatGPT data, which accounts for the majority of AI referrals, was impacted, which in turn impacted historical market share data.
## Total Search Dominance Index
Distribution of referral traffic from traditional and AI search platforms.
Google remains the clear leader at 86.9% of all search referrals, while AI search grew from 1.5% to 1.9% of total search referrals, highlighting the emerging role of generative platforms in discovery.
## AI-Specific Search Index
Distribution of referral traffic from AI platforms.
ChatGPT dominates AI search referrals with a 95% share, while Gemini, Perplexity and Claude collectively account for just 5%, reinforcing ChatGPT’s leading position in AI-driven discovery.
95.1% ChatGPT
2.4% Gemini
0.8% Claude
1.1% Perplexity
0.7% Others
## Monthly Market Trends By AI Engine
Month-by-month shifts in AI-specific search referrals.
ChatGPT has maintained a dominant position throughout the period, reaching ~95% in August, while Gemini, Perplexity, and Claude have collectively declined to ~5%. The sustained gap suggests that AI referral activity is increasingly concentrated around ChatGPT rather than distributed evenly across competing LLMs.
## Get the BrightEdge AI Market Pulse in your inbox monthly
Subscribe to receive the monthly AI Market Pulse summary, sent straight to you.
- **First Name**
- **Last Name**
- **Email**
- **Company**
- **Job Title**
Note: We respect your privacy. We'll only use your info to send event updates.
## Spotlight!
[See All →](https://www.brightedge.com/resources/weekly-ai-search-insights)
Weekly Insights on AI
### [Same Question, Different Brands: How ChatGPT and Google's Gemini Recommend Different Companies for the Same Query](https://www.brightedge.com/resources/weekly-ai-search-insights/chatgpt-vs-gemini-same-question-different-brands)
### [Same Users, Same Jobs, Different Doors: How Organic and AI Search Cover the Same Job Universe](https://www.brightedge.com/resources/weekly-ai-search-insights/same-users-same-jobs-organic-vs-ai-search-job-universe)
### [Same Users, Same Jobs, Different Doors: How Organic and AI Search Cover the Same Job Universe](https://www.brightedge.com/resources/weekly-ai-search-insights/same-users-same-jobs-organic-ai-search)
### [Why the Middle of the AI Search Funnel Still Matters, and Why Brand-Owned Content Wins It](https://www.brightedge.com/resources/weekly-ai-search-insights/why-middle-ai-search-funnel-still-matters-brand-owned-content-wins)
## Latest Articles on AI
[See All →](https://www.brightedge.com/resources/research-reports)
### [The AI Agent and AEO Organizational Readiness Gap](https://www.brightedge.com/resources/research-reports/ai-agent-aeo-readiness-gap)
May 15, 2026
### [AI Search Visits Surging in 2025—But Organic Search Remains the Cornerstone of Digital Growth](https://www.brightedge.com/resources/research-reports/ai-search-visits-in-surging-2025)
Oct 16, 2025
### [Brand Visibility | ChatGPT and Google AI Approaches by Industry](https://www.brightedge.com/resources/research-reports/brand-visibility-chatgpt-and-google-ai-approaches-industry)
Oct 15, 2025
### [Agentic AI Activity Doubles: Adapt Your SEO Strategy Now](https://www.brightedge.com/resources/research-reports/agentic-ai-activity-doubles-adapt-your-seo-strategy-now)
Oct 15, 2025
## Latest AI Search Events
### Webinar: [APAC Webinar: AI Is Accelerating the Customer Journey. Is Your Brand Keeping Up?](https://www.brightedge.com/resources/webinars/apac-ai-accelerating-customer-journey-brand-keeping-up)
May 11, 2026
[Learn More](https://www.brightedge.com/resources/webinars/apac-ai-accelerating-customer-journey-brand-keeping-up)
### Webinar: [AI Is Accelerating the Customer Journey. Is Your Brand Keeping Up?](https://www.brightedge.com/resources/webinars/ai-customer-journey-acceleration)
Apr 29, 2026
[Learn More](https://www.brightedge.com/resources/webinars/ai-customer-journey-acceleration)
### Webinar: [EMEA Webinar: Optimising for AI Agents – What Marketers Need to Know About Crawl Behavior](https://www.brightedge.com/resources/webinars/emea-webinar-optimizing-for-ai-agents-crawl-behavior)
Apr 23, 2026
[Learn More](https://www.brightedge.com/resources/webinars/emea-webinar-optimizing-for-ai-agents-crawl-behavior)
For further information, please contact [marketing@brightedge.com](mailto:marketing@brightedge.com).
## Frequently Asked Questions
### What is pulse AI?
Pulse AI refers to the tracking and analysis of real-time trends and insights in the artificial intelligence market. It provides valuable information about market share, referral traffic, and the overall dynamics shaping AI-related discovery.
### Who is the owner of AI Pulse Mobile?
The owner of AI Pulse Mobile is not specified in the provided materials, and therefore the information is not available.