SMART Content: With Scale Comes Leverage
Brands who invest in SEO see 5X incremental gains compared to those who don't
A previous BrightEdge reserach report found that engagement is the single biggest driver of content performance. When content is engaging, the intended audience is likely to absorb the content's message and progress further in the customer journey. The measurable progression towards a desired milestone is the indication of content which has performed. That said, content can't engage audiences if it can't be found by users. Content that isn't on the first page of a search result creates very little value.
BrightEdge investigated what differentiates content that ranks on page one versus content ranking on page two or worse. The answer is that page one content is both engaging to audiences and optimized for search engines.
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