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Where AI Search Leaders Gather

BrightEdge Spark brings together CMOs, VP Marketing, and Directors of SEO from enterprise brands worldwide. Every event delivers exclusive BrightEdge Research, live customer case studies, and AI search strategies your team can apply immediately.

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500+ Attendees
10+ Events Worldwide

What you'll get

📊 Exclusive industry research
🔬 First look at BrightEdge innovations
🏅 AI Search Certification opportunities
💬 Real customer success stories
🤝 Connect with industry peers

Events held across

  • San Francisco, USA
  • New York, USA
  • London, UK
  • Sydney, Australia
  • Melbourne, Australia
  • Global Virtual

Captured Moments

Spark in Photos

Marketing leaders from six cities. One focus: AI search excellence.

Past and Upcoming Events

BrightEdge Spark Events

BrightEdge Spark runs live in person events and virtual SPARK Online sessions throughout the year.

Online

SPARK Online: 2026

  • September 22, 2026
  • Online
  • 1000+ attendees

AI search keynote, Product launches, Customer panel & AI Certification

Registration Open Register Now →
In Person · APAC Edition

SPARK Live Sydney 2026

  • June 18, 2026
  • Paradox, 27 O'Connell St, Sydney CBD, Australia
  • 80+ attendees

Keynote, customer panel, AI Certifications, round tables and networking reception. Speakers: Ran Van Riper, Kylie Tabrett, Kavit Shah, Matt Norman, Michaela Lobb.

Registration closed View recap →
In Person · UK Edition

SPARK Live London 2026

  • June 10, 2026
  • Central London, UK
  • 65+ attendees

Jim Yu keynote on competing in AI search now. EMEA focus by Mark Mitchell. Customer panel: Persimmon Homes, Belron, Kantar. BrightEdge MCP demo. Networking reception.

Registration closed View recap →
In Person · Flagship

SPARK Live 2026: San Francisco & New York

  • March 10–12, 2026
  • San Francisco, CA (Mar 10) · New York, NY (Mar 12)
  • 250+ attendees across both cities

AI HyperCube, Share of Voice V2 and AI Agent Insights launched. Edgie Awards. AI Certifications.

Registration closed View recap →
In Person · AI Search Summit

BrightEdge AI Search Summit Melbourne

  • November 13, 2025
  • The Langham Melbourne, 1 Southgate Ave, Southbank VIC
  • 100+ digital leaders

Ran Van Riper keynote on operationalizing AI search. Customer case studies: David Jones, Torrens University, Fiji Airways.

Registration closed View recap →
In Person · AI Search Summit

BrightEdge AI Search Summit London

  • September 11, 2025
  • Wallacespace Spitalfields, 15–25 Artillery Lane, London E1 7HA
  • 50+ UK digital leaders

Jim Yu keynote. Customer case studies: Nestlé, RS Group. Product: AI Catalyst, Autopilot for Schema. Live demo: AI Overview tracking.

Registration closed View recap →
Online

SHARE: 2023

  • November 7–8, 2023
  • Online

Generative AI keynote, executive panel, certifications & Edgie Awards

On demand View recap →
View all past events →
Quote

BrightEdge Spark 2026 was an incredibly valuable experience for our team. The conference brought together forward-thinking leaders across search and AI, and provided actionable insights on how the landscape is evolving with LLMs and AEO. Being recognized with an Edgie Award in the Innovator category made the experience even more meaningful.

Marketing Leadership · Gusto

Be first to know about the next Spark event.

New SPARK Live and SPARK Online dates are announced throughout the year. Join the list for early access.