Ecommerce providers need to manage the buyer’s journey and the full customer experience to be successful. For ecommerce providers that also have retail presence, customer journey requires both physical and digital elements to maximize potential. Marketers need to excel in multiple channels and disciplines to help customers research, select, and decide to purchase.
In this industry report on ecommerce marketing, BrightEdge discusses the many opportunities brands have from social to reviews to SEO to site content and performance.
- 54% of online buyers read online reviews before buying
- 39% of in-store buyers read online reviews before purchase
- 70% of commerce journeys start in the SERPs
- Voice queries are between 20 and 30% of mobile searches