AI isn't new—but what's happening now is different.
Google's AI Overviews and immersive AI Mode are reshaping search at scale. At the same time, new engines like ChatGPT, Claude, and Perplexity are accelerating change with their own logic, rankings, and citation systems.
Through all of this, one truth holds: your foundation matters more than ever.
At BrightEdge Spark, we'll share exclusive insights from BrightEdge Research. Plus, a look at new innovations including enhancements to AI Catalyst and some next generation innovations we're rolling out to navigate this exciting new ecosystem. Get one unified view of traditional and all AI search to future-proof your brand. It is imperative to understand how they work, and how they present, perceive, and cite your brand differently across the whole ecosystem, so your brand can:
- Stay optimized as AI evolves
- Connect AI visibility to business outcomes
- Win across every engine, with one strategy
Search is evolving fast. BrightEdge keeps you ahead with in both traditional and AI search
Speakers
Jim Yu
Founder & CEO,
Brightedge
Lukasz Maroszczyk
Global SEM & Digital Marketing Manager,
Signify
Ellen Mamedov
Global Director of SEO,
Intuit Mailchimp
Lemuel Park
Co-Founder & CTO,
Brightedge
Angela Renahan
Sr. Manager, Enablement,
Brightedge
Ran Van Riper
Chief Customer Officer,
Brightedge
What to Expect on September 3
Keynote
Jim Yu on the future of AI search and foundational strategy
Product Spotlight
AI Catalyst updates, new visibility metrics and workflows
Customer Spotlight
SEO + AI-first execution and results
Live Demo
First look at exclusive capabilities to measure brand visibility across AI engines
Certification
Access to new AI Strategy training resources
Why Attend Spark?
Fragmented Engines, One Strategy
Google, ChatGPT, and more, all present your brand differently. Learn how to align them.
New Data, Real Results
BrightEdge Research reveals how brand visibility shifts week by week and how to respond.
Unified Measurement
See how teams are measuring presence and performance across traditional and AI search.
Be part of the conversation shaping AI-powered search.
Join us live September 3 at 11 AM ET / 8 AM PT — be part of the conversation.
Recording available after event.