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Unlock the true potential of generative AI in your search strategies at Spark, a groundbreaking virtual event where innovation meets application. For nearly a decade, BrightEdge has been at the forefront of AI innovation for search. This year has seen the launch of new technologies such as SearchGPT and AI Overviews, which are fundamentally changing how users experience search. BrightEdge has served as the trusted subject expert on these technologies for reputable sources such as Forbes and The Washington Post.

Now, we're distilling all we've learned into this unique session, giving you practical takeaways to help you win in this exciting new landscape. You'll hear from our experts and featured speakers, and we're offering a first-ever BrightEdge AI Search Certification which will help future-proof your career as these technologies impact marketing. Join us on November 20th and emerge with the expertise to transform your digital strategies, elevate your campaigns, and drive unprecedented growth in the AI era!

Agenda at a Glance
Keynote

Hear from Brightedge Founder and Chairman Jim Yu on the role of AI in marketing and how the landscape will change in 2025 and how technologies like AI Overviews, Perplexity and SearchGPT will shape customer experiences. You’ll also hear how BrightEdge will innovate and meet these innovations to ensure you have a technology partner that equips you to win. We will also announce winners of our first ever AI Innovators Awards during this session!

Breakouts and Certifications tailored to You

Join BrightEdge for breakout sessions specifically designed to give you the most practical takeaways for what you can do to execute a winning strategy for AI in 2025. We’ll give you the playbook, backed by our BrightEdge Generative Parser™ on how to incorporate AI SEO into your workflow. Then, you’ll have a chance to become BrightEdge AI certified to validate your knowledge in this evolving space- backed by the #1 Enterprise Platform in the industry!