Data Cube Fuels Keyword Research To Build Content Strategies

Data Cube is the industry’s most powerful SEO research solution to prioritize and formulate successful search and content strategies.

What are people searching for and how are they searching? Whose content is ranking highest? How does your content compare and how can you make it better? Data Cube takes the guesswork out of SEO research, so you can confidently create new content and optimize existing content. Powered by DataMind - the most extensive source of global search data - Data Cube reveals which web pages and content types are winning the top spots on SERPs (search engine results pages) for any search keyword.

Perform extensive site research to drive organic traffic

Data Cube shows you the complete list of keywords that a web page or domain is ranking for. Evaluate them to create new and better-performing content that engages your customers and is more easily found in search engines by your qualified prospects.

BrightEdge Data Cube uncover new keywords

Find high-value SEO topics via SEO Research

Data Cube provides the critical insight you need to expand market share, grow revenue and extend brand reach through search-optimized content. By enabling you to quickly and precisely identify relevant, high-performing keywords and semantically related topics, Data Cube empowers you to chart a content strategy aimed at closing content gaps and capturing new ranking opportunities.

BrightEdge Data Cube discover high-value topics for SEO

Apply powerful filters creating unique content opportunities

Data Cube will reveal content optimization opportunities, but which ones should you pursue and in what order? Data Cube's robust filters make it easy to narrow and sort opportunities, so you can quickly and accurately set content priorities that align with your goals - even on sites that rank for 100,000 or more topics.

BrightEdge Data Cube robust filters to identify content opportunities

Understand content performance trends

Monitor whether your organic content performs better over time using Data Cube’s trended graphs. Evaluate how well your SEO efforts have improved your search ranking, contextualize fluctuations in your content performance trajectory to spot when and where to dig deeper and see if your competition is trending better or worse.

Benchmark domain performance with a common measure

Data Cube combines multiple metrics — including search volume, expected click-through rates, and your organic listing ranking — to provide one score, the Data Cube Score, that demonstrates how well your site is optimized for search. The higher your domain’s score is, the more optimized the domain is for search visibility.

BrightEdge Data Cube score provides common measurement to evaluate SEO performance across websites

Diagnose competitive best practices

Research your competition like never before. With Data Cube, you can analyze your competitors at a domain or specific page level. Detect what keywords your competitor is ranking high for, but your site isn’t, and observe your competitor’s winning pages and content types to boost your own competitive strategies.

BrightEdge Data Cube competitive comparison to identify keyword gap analysis

Identify effective content strategies with Data Cube Universal Results

The SERP has evolved: the top position could be a regular web listing, place, site link, shopping result, image, video, carousel, quick answer box, or Local 3-Pack, depending on multiple factors. Data Cube allows you to eliminate the guesswork and determine what types of content you should be creating for optimal search engine visibility.

BrightEdge Data Cube universal results

Quickly act on your insights with seamless workflow

Data Cube’s native integration with the entire BrightEdge platform makes it easy to act on the untapped content opportunities you’ve discovered. Add them with a click of a button to your existing SEO workflow. And you’ll begin evaluating SEO recommendations, content performance, and opportunity forecasts.

BrightEdge Data Cube discover and track new keywords

One of my favorite tools within the BrightEdge platform is the Data Cube. We use Data Cube on a daily basis for doing our competitive research, understanding why we have additional opportunities, really seeing how our content is performing and getting the long view.

Ali Harris, Seagate Technology

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