Organic Channel Share Expands to 53.3% of Traffic

Organic Search remains the dominant source of trackable web traffic and the largest digital channel

Organic Channel Share Expands to 53.3% of Traffic

Organic Search remains the dominant source of trackable web traffic and the largest digital channel

SEO Company BrightEdge unveiled new research findings on the performance of Organic and Paid Search as a marketing channel. The strength of search marketing - Organic Search and Paid Search - is clear.

Organic Search remains the dominant source of trackable web traffic and in the dominant position as a channel. Paid Search continues to grow. Organic Social Media is flat since 2014 at 5%, and though ubiquitous, contributes on average 1/3 as much traffic as Paid Search and just 1/11 as much as Organic Search.

Read the report to find out why the Organic Channel grew and what this means for your business.

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