All types of marketers use BrightEdge in five primary areas:

Target
Demand

Benchmark
Competition

-

Create
Content

'

Optimize
Content

ê

Measure
Results

SEOs

Organic search marketers, or SEOs, use the BrightEdge platform in all 5 ways.

  • Targeting in Data Cube
  • Benchmarking in Share of Voice and Backlinks Reporting
  • -Campaign organization and workflow management in Tasks
  • 'Optimizing content using Recommendations and the new ContentIQ
  • êMeasuring results in Keyword Reporting, Page Reporting, and Site Reports pulling in analaytics data through the API

Digital Marketers

Digital Marketers use BrightEdge to:

  • Uncover untapped market demand and customer intent with Data Cube
  • -Prioritize content initiatives that can rank above fold with Intent Signal
  • 'Identify content winners and losers for key topics with Page Reporting
  • Automate the optimization of Smart Content using BrightEdge Content
  • êShow organic's impact on the business with StoryBuilder dashboards

Content and Demand Generation Marketers

Content and Demand Gen Marketers use BrightEdge to:

  • Develop Smart Content faster with BrightEdge Content
  • Identify content winners and losers for key topics with Page Reporting
  • -Uncover profitable content opportunities using Data Cube
  • 'Audit conversion performance across channels with Site Report
  • êShow how content drives business results using StoryBuilder dashboards StoryBuilder

CMOs/Executives

Executives are usually most interested in the competitive context, so they will use:

  • Authorizing budget and resources based on Opportunity Forecast
  • Competitive analysis and benchmarking
  • -Organic channel reports for business impact and to assess ROI