All types of marketers use BrightEdge in five primary areas:
Target
Demand
Benchmark
Competition
-
Create
Content
'
Optimize
Content
ê
Measure
Results
SEOs
Organic search marketers, or SEOs, use the BrightEdge platform in all 5 ways.
- Targeting in Data Cube
- Benchmarking in Share of Voice and Backlinks Reporting
- -Campaign organization and workflow management in Tasks
- 'Optimizing content using Recommendations and the new ContentIQ
- êMeasuring results in Keyword Reporting, Page Reporting, and Site Reports pulling in analaytics data through the API
Digital Marketers
Digital Marketers use BrightEdge to:
- Uncover untapped market demand and customer intent with Data Cube
- -Prioritize content initiatives that can rank above fold with Intent Signal
- 'Identify content winners and losers for key topics with Page Reporting
- Automate the optimization of Smart Content using BrightEdge Content
- êShow organic's impact on the business with StoryBuilder dashboards
Content and Demand Generation Marketers
Content and Demand Gen Marketers use BrightEdge to:
- Develop Smart Content faster with BrightEdge Content
- Identify content winners and losers for key topics with Page Reporting
- -Uncover profitable content opportunities using Data Cube
- 'Audit conversion performance across channels with Site Report
- êShow how content drives business results using StoryBuilder dashboards StoryBuilder
CMOs/Executives
Executives are usually most interested in the competitive context, so they will use:
- Authorizing budget and resources based on Opportunity Forecast
- Competitive analysis and benchmarking
- -Organic channel reports for business impact and to assess ROI
