All types of marketers use BrightEdge in five primary areas:

Target
Demand

Benchmark
Competition

-

Create
Content

'

Optimize
Content

ê

Measure
Results

SEOs

Organic search marketers, or SEOs, use the BrightEdge platform in all 5 ways.

  • Targeting in Data Cube
  • Benchmarking in Share of Voice and Backlinks Reporting
  • -Campaign organization and workflow management in Tasks
  • 'Optimizing content using Recommendations and the new ContentIQ
  • êMeasuring results in Keyword Reporting, Page Reporting, and Site Reports pulling in analaytics data through the API

Content and Digital Marketers

Marketers are more likely to take advantage by:

  • Targeting and benchmarking in Data Cube to decide what content to create
  • Asset planning in Data Cube Content Strategies for Universal Results
  • 'Measuring results through dashboard StoryBuilder templates and reports configured by BrightEdge Customer Success
  • êDelivering content effectively across channels with Intent Signal and AMP-Preferred reporting

CMOs/Executives

Executives are usually most interested in the competitive context, so they will use:

  • Authorizing budget and resources based on Opportunity Forecast
  • Competitive analysis and benchmarking
  • -Organic channel reports for business impact and to assess ROI