The Christmas and holiday shopping season from November through December is a critical time to observe shoppers’ online behavior. With several holidays and the most important shopping days of the year, this eight-week period in the United States, is filled with ubiquitous consumption messaging, massive discounting and general shopping euphoria. For retailers, it is a make or break time of the year.
To help retailers succeed during this critical time, new BrightEdge research provides data, and insight, about when, how and where people shop during the holiday season.
Specifically, the report provides unique insights into where customers make their purchases and when it happens. Brand marketers can better serve their customers and maximize returns this shopping season by familiarizing themselves with the insights BrightEdge has prepared based on the last holiday shopping season.
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