INDUSTRY REPORT: Real Estate Marketing and SEO

Start by being at the same watering holes as your customers

INDUSTRY REPORT: Real Estate Marketing and SEO

Start by being at the same watering holes as your customers

The real estate industry has very strong mobile use cases because people will be out on the move in the neighborhoods looking around for units. People can now do most of the research on their own, so real estate agents and brokers need to start thinking about how to add and market value beyond listing information.

In this industry report on real estate digital marketing, BrightEdge digs into trends in the industry as well as the impact of new tax laws, unemployment rate, and interest rates on consumer decisions.

Key trends

  • Augmented reality and virtual reality
  • Voice search and browsing
  • Personalization and video
  • Customer journey analytics

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