Retail marketers should use historical trends and real-time insights to create intent-based content. Follow this approach for successful seasonal campaigns.

BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecommerce companies move forward.

Jim Yu shares five search opportunities you’ll want to have your eye on as you strategize for the rest of 2020 and beyond.

AI is top of mind for most marketers today. In this article, Jim Yu shares five simple steps organizations can take to start their AI journey.

Finding the right CMS solution is essential to SEO and content performance. Jim Yu, BrightEdge's Founder and CEO walks you through the seven crucial factors and the AI scope involved.

Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making online research important.

Jim Yu takes a look at the current state and how businesses will need to adapt their ecommerce and SEO strategy to succeed post-COVID-19.

Without people operating effectively in their respective roles, we cannot realize the maximum potential of our investments.

As that last page of the calendar flips over, we’re always reminded to look back, refocus, and prepare for the year ahead. Take yourself back for a moment to the beginning of 2010 – could you even have imagined how much search would change in the last decade?

Reports show companies are investing in personalization, but marketers are struggling to implement and execute full-scale personalization initiatives.