BrightEdge Content Funnel Mapping Checklist

Are you ready to map your assets to your sales funnel?

Content marketing is more than just churning out content and seeing what sticks. A truly effective content strategy maps all content to the different parts of the brand's sales funnel. You need content for the top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). This BrightEdge checklist will help you figure out what content to make and where to deploy it.

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