SPARK LIVE London 2026
Highlights and Key Takeaways
Optimise Once, Win Everywhere.
SPARK Live London 2026 united leading brands and industry experts around a shared challenge: how AI is fundamentally reshaping search and content discovery.
From SEO to AEO and beyond, the afternoon made one thing clear — a unified strategy isn't just an advantage, it's the foundation for lasting visibility and impact.
SPARK LIVE 2026 in Moments
Event Highlights
Keynote:
Jim Yu, Founder & CEO, BrightEdge
Jim opened with a simple but urgent message: AI search isn't a trend to prepare for, it's the environment you're already competing in. He introduced three new BrightEdge capabilities, AI Hyper Cube, AI Agent Insights, and MCP, showing how they give teams a complete view of AI-driven search performance across every engine, every market, and every competitor. For marketers willing to move, the opportunity has never been bigger, and the core message was clear: AI doesn't invent answers, it finds them. Make sure your brand is what it finds.
EMEA in focus:
Mark Mitchell, VP EMEA, BrightEdge
Mark took a focused look at how AI search is evolving across EMEA, showing that regional patterns vary significantly by industry and market, and that teams acting on local signals rather than global assumptions will have a meaningful edge. He then walked through the BrightEdge MCP in practice, showing how teams across SEO, content, PR, and product can bring trusted BrightEdge data directly into the AI tools they already use, for content planning, citation gap analysis, visibility measurement, and competitive benchmarking.
Customer Panel:
Moderated by Ran Van Viper, CCO, BrightEdge
Three enterprise leaders, Ben Dales (Persimmon Homes), Chris Ellis (Belron), Sahin Gorur (Kantar) shared what's actually changing inside their organisations as AI reshapes search and customer discovery. The conversation covered how they're evolving SEO into full AI discoverability and influence management, how they're tracking AI citations and sentiment across key customer journeys, and how they're restructuring teams and workflows to operate effectively in an AI-first environment.
Networking Reception:
The afternoon wrapped with a drinks reception that gave attendees, speakers, and the BrightEdge team time to continue the conversations that started in the sessions. Many left with follow-up actions already mapped out, new peer connections, and a clearer picture of what to prioritise when back at their desks.