What is Google Trends?
Leveraging Google Trends for keyword and content strategies
Google Trends can provide brands with valuable information regarding what customers are reading and digesting through Google. Remaining abreast of the latest trends can help organizations make sure their content is being seen by users rather then their competitors. Google Trends can help you identify important keywords and trends among your target customers, but also help brands see which topics are worth the investing in and which ones they should skip over. Here are some of the key ways that all organizations should consider using Google trends to better SEO efforts.
- Understanding rising vs falling trends
- Understanding trending patterns
- Dialing in on geographic trends
- Identify new rising keywords
- Understanding rising versus falling Google word trends. Although keyword search volume provides users with valuable information regarding what people want to read about, it does not necessarily provide that much information into how that interest has changed over time. For example, consider a particular topic actually has been decreasing in interest over the past few months. Although the search volume is still high, the falling numbers indicate it will not be a valuable keyword in a few months. On the other hand, a related term might not yet have the admirable search volume, but word trends indicate that it is rising, indicating it might be worth the investment of site owners. Using Google Trends, you can uncover which keywords are trending up or down. This will help you decide whether or not they're worth optimizing for. You can pair the data found from Google Trends with the data you collect from Instant to best understand your keywords.
- Understanding trending patterns. You can also use Google Trends to find patterns in search volumes. For example, there might be particular terms that see a spike in search volume at a particular time of the year, or even during certain times of the month or week. Knowing when these spikes will likely come can help organizations maximize the attention that their content receives. You can schedule content to come out before and during these peak times to maximize exposure.
- Dialing in on geographic Google search trends. People in different parts of the country may also differ in their search trends. If you need to target customers exclusively in a particular region, you want to examine the search trends specific to that region. Google Trends allows marketers to examine precise geographic areas within the United States, as well as countless countries globally. Using this information, you can begin to draft content based on keywords that interest this exact population. You might find that search trends differ within your targeted region compared to the rest of the country as a whole, but studying the trends will help you make sure that the content you create has been specifically tailored to your target audience.
- Identify new rising keywords. Finally, Google Trends can also offer great insight regarding rising keyword trends. When you input a keyword or a keyword phrase, you will also get a few related keywords that have seen rising searches in Google search trends. This insight will help you tap into potentially new keywords and content topics that are becoming increasingly popular on the SERP. When you identify these rising topics and produce high-quality content for them, you help to get yourself out in front of the competition. You can produce the content first, helping you rise in the SERP and generate more conversation on social media. Let customers know you listen to what interests them and want to engage with them.
Google Trends offers some incredible information that can help guide marketers in the content creation process. The better you understand how your target customers behave online, the easier it will be to create content that appeals to them.