Predict the impact of content marketing investments

Opportunity Forecasting provides you with the projected impact on site traffic, conversions, or revenue to help you prioritize projects and make stronger business cases for your initiatives.

Forecast SEO performance with confidence. Building the business case for SEO has never been easier. Opportunity Forecasting automates the process to calculate the total addressable market and your potential gains in revenue or site traffic with the push of a button. Create campaign targets for your content projects and prioritize efforts based on predicted ROI.

Use rich insights to outline the possibilities ahead

View opportunity forecasts in several modes for each keyword group: revenue, conversions, website traffic, and more. Make a stronger business case to different stakeholders using the forecasting data.

Customize forecasts to fit your business goals

Maximize the reliability and relevance of your forecasts by viewing projections in aggressive, medium, or conservative scenarios. Customization variables include revenue estimates for conversions, conversion rate, search volume increase, or ranking improvement for selected keywords.

Turn insights into action

Clarify your course of action with just a few clicks. Click Recommendations for any keyword to view top SEO optimization ideas. Or, click on any keyword from within Opportunity Forecasting to see keyword-level performance reporting and Recommendations.

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