APAC Webinar | Two Years In: How Google's AI Rewired Search (and What Comes Next)

To be presented on July 29, 2026. This session takes a deep look at two years of exclusive BrightEdge research tracking the rise of Google's AI in search from the first rollouts to the prompt-driven journeys customers navigate today. 

AI Overviews have gone from a novelty to the default first impression across nearly every major industry. But the story behind that shift, how citation patterns matured, which brands stayed visible and which didn't, and what the two-year trend line predicts for the year ahead, is one most marketers haven't seen told with this much data. 

What you'll learn: 

1. How two years of AI search growth has compressed the funnel and what this means for measurement, content strategy, and planning
2. How citation patterns have evolved, including which content earns AI visibility now and where the long tail opened doors for emerging brands
3. How leading marketing teams are monitoring their prompt universe and adapting to a customer journey that keeps changing