Marketers spent over $135 billion creating new digital marketing content in 2014. However, this content has limited value unless it is actually found by users, optimize to achieve maximum impact, and measured to assess business results. The convergence of owned, earned and paid media has fueled a content marketing explosion where marketers compete to make their content stand out from the competition and resonate with their target audience.
Content and channels must be coordinated to secure audience and engagement, and that is why we have compiled this ebook for the BrightEdge community.
Drive content marketing success through retargeting, site migration, data visualization, and more using the contents of our eBook.