As the holiday season draws closer, we already see significant shifts in the way retailers plan to approach the most unusual holiday shopping season in history - as the COVID-19 pandemic continues to sow uncertainty and anxiety, leading brands and major retailers have announced they will not open on Thanksgiving Day.

Marketers are looking for a robust view of their macro market and to act on micro opportunities. More on how market insights can help you succeed.

Search insights reveal consumer behaviors and trends critical to marketing’s performance and thanks to recent developments in AI, we can monitor and make sense of more of this data than ever before.

Retail marketers should use historical trends and real-time insights to create intent-based content. Follow this approach for successful seasonal campaigns.

BrightEdge CEO Jim Yu, on why optimizing to online and mobile shoppers’ needs must be top of mind and central to any business shift being made as ecommerce companies move forward.

Jim Yu shares five search opportunities you’ll want to have your eye on as you strategize for the rest of 2020 and beyond.

AI is top of mind for most marketers today. In this article, Jim Yu shares five simple steps organizations can take to start their AI journey.

Finding the right CMS solution is essential to SEO and content performance. Jim Yu, BrightEdge's Founder and CEO walks you through the seven crucial factors and the AI scope involved.

Consumers are having more emotional experiences with brands as they search for products and services. Safety, social distancing and avoiding contact are priorities, making online research important.

Jim Yu takes a look at the current state and how businesses will need to adapt their ecommerce and SEO strategy to succeed post-COVID-19.