How AI Search Is Rewriting the Path to Purchase
Discover how AI search is transforming ecommerce and learn the strategies your brand needs to stay visible, drive product recommendations, and prepare for Q4 and beyond.
Join us this July for a live session exploring agentic commerce and how AI search is rewriting the rules of ecommerce planning for the quarters ahead.
As consumers rely more and more on AI search to shop, the way they discover and buy products is fundamentally changing. BrightEdge research shows that a user can ask a basic question about a product or how to accomplish a task, and AI will begin recommending the exact products that fit. For marketers, that means you need a strategy for how your products get recommended when AI isn't waiting for the user to say they're ready to buy.
With Q4 holiday planning kicking off in August, this is the moment to gather intel on where consumer behavior is headed and how your 2026 strategy may need to evolve to make the most of the changing landscape.
What you'll learn:
- How AI search is reshaping the relationship between consumers and products, collapsing the research phase and moving recommendations earlier in the journey
- How top marketing teams are preparing for the evolving landscape without sacrificing performance in the channels driving results today
- What trends are on the horizon, and what marketers need to have in place to stay visible and recommendable as agentic commerce accelerates
