How AI Search Is Rewriting the Path to Purchase
Discover how AI search is transforming ecommerce and learn the strategies your brand needs to stay visible, drive product recommendations, and prepare for Q4 and beyond.
Originally presented on July 22, 2026, this on-demand session takes a deep look at How AI Search Is Rewriting the Path to Purchase...
As consumers rely increasingly on artificial intelligence search to shop, the way they discover and buy products is fundamentally changing. BrightEdge research demonstrates that a user can ask a basic question about a product or how to accomplish a task, and artificial intelligence will begin recommending the exact products that fit. For marketers, that means you need a strategy for how your products get recommended when artificial intelligence is not waiting for the user to say they are ready to buy.
In this session, guest speaker Fiaz Asmat (SEO and AI Search Manager at Floor and Decor) joins Dave McAnally (Product Marketing Consultant at BrightEdge) to explore how enterprise organizations can build an artificial intelligence-ready search strategy. They discuss practical tactics to stay visible and recommendable as agentic commerce accelerates.
What you will learn:
- How artificial intelligence search is reshaping the relationship between consumers and products, collapsing the research phase and moving recommendations earlier in the purchase journey
- How top marketing teams are preparing for the evolving landscape without sacrificing performance in the organic channels driving results today
- What trends are on the horizon, and what marketers need to have in place to stay visible and recommendable as agentic commerce accelerates
Why watch:
- Learn why attendees rated this session with a high overall satisfaction score of 4.55 out of 5
- Gain access to highly relevant insights for your role and organization, which received a relevance score of 4.29 out of 5 from peers
- Understand how to optimize product attributes and technical schema to ensure your brand is recommended by artificial intelligence search engines
- Discover first-hand strategies from Floor and Decor on collaborating with product and engineering teams to scale search engine optimization and answer engine optimization initiatives
