How AI Search Is Rewriting the Path to Purchase

Join us this July for a live session exploring agentic commerce and how AI search is rewriting the rules of ecommerce planning for the quarters ahead. 

As consumers rely more and more on AI search to shop, the way they discover and buy products is fundamentally changing. BrightEdge research shows that a user can ask a basic question about a product or how to accomplish a task, and AI will begin recommending the exact products that fit.  For marketers, that means you need a strategy for how your products get recommended when AI isn't waiting for the user to say they're ready to buy. 

With Q4 holiday planning kicking off in August, this is the moment to gather intel on where consumer behavior is headed and how your 2026 strategy may need to evolve to make the most of the changing landscape. 

We'll also be joined by Asmat Fiaz, SEO & AI Search Manager at Floor & Decor, for a fireside chat on what it takes to build an AI-ready search strategy in a rapidly evolving environment. Asmat is building an enterprise SEO program from the ground up, focusing on strong technical foundations and strategic data management rather than chasing every new trend. Join us to hear how her team is approaching AI search today and preparing for what comes next. 

What you'll learn: 

• How AI search is reshaping the relationship between consumers and products, collapsing the research phase and moving recommendations earlier in the journey
• How top marketing teams are preparing for the evolving landscape without sacrificing performance in the channels driving results today
• What trends are on the horizon, and what marketers need to have in place to stay visible and recommendable as agentic commerce accelerates