Tie SEO investments to business outcomes via a unified data hub

StoryBuilder blends search engine, web analytics, and proprietary BrightEdge data to help you correlate the exact insights you need. Show how your content aligns with customers’ search intent, drives business outcome, and impacts brand equity.

Build powerful dashboards with one click

Use one-click templates to quickly build dashboards for program performance, buyer’s journey, competitive landscape, and more. Toggle between visualizations. Customize data fields, date ranges, and filters to get precise data views. Export reports or schedule data distribution to share insights with the team.

Ensure your content can be found by search engines

See the number of indexed pages over time for your site and your competitors’ sites. Identify and address content or technical issues to ensure all your pages are discovered by search engines.

Uncover the content that search engines and visitors love

Analyze Clicks and Impressions to understand how often your content pages show up on SERPs, how that visibility trends over time, and how often customers click on your content links, translating into organic traffic.

Boost organic visits and conversions with optimized content

Recommendations lift the veil of key SEO ranking factors and provide you with prescriptive instructions to optimize. Each recommended action is unique to your content page and its own competition. Review estimated impact on SEO by each optimization tactic to prioritize your resources for maximized outcome.

Complete winning strategies to improve each page

Based on existing content, Recommendations surface comprehensive on-page and off-page enhancement recommendations, including page title, H1 tag, backlinks, and others. But its power doesn’t stop here. The AI-powered engine adapts to new sets of recommendations if new target keywords are added or new customized SEO rules are defined. All from within Recommendations.

Use Detailed Models to Outline the Organic Possibilities

View forecasts in several modes for each keyword group: revenue, conversions, website traffic, and more. Build your business cases for different stakeholders using the SEO forecasting data.

Discover Your Market Opportunity with Custom SEO Forecasts

Maximize the reliability and relevance of your forecasts by viewing projections in aggressive, medium, or conservative scenarios. Customization variables include revenue estimates for conversions, conversion rate, search volume increase, or ranking improvement for selected keywords.

Detailed Keyword Data

Hone in on specific aspects of keyword volume and rank. Develop granular insights about keyword performance by desktop, smartphone, or tablet or by geographical relevance for over 70,000 local and global locations with HyperLocal. For each keyword uncover which page URL should be set as your preferred landing page.

Keyword Tracking and Performance Monitoring

Keyword Reporting's trend graphs give you quick perspective into the performance of your content -- and your competition’s -- over weeks, months, and quarters. Track whether your brand is becoming more visible on top SERPs and in Universal Results. See how impressions, clicks, estimated visits, and revenue trend over time for every topic using BrightEdge’s proprietary measures.

Track Keyword Ranking of Your Competitors

Understand how you perform against the competition at the keyword level. Measure and track share of voice and identify key topics for which you are not currently ranking. Leverage these topics to create content opportunities.

Monitor Changes To The SERP Layout

Keyword Reporting provides insights into the how the SERP layout adapts to each keyword. Understand your potential and actual presence in other types of search results, like Google Quick Answers, videos, or Local 3 Packs. Use Intent Signal to track your content presence above the fold on SERPs and to coordinate organic and paid search initiatives to maximize site traffic acquisition.

Improve Your SEO Content Performance

Intent Signal helps you understand how your content ranks in search against competitors so you can refine content in four key ways:

• DEFEND existing content that ranks above the fold
• OPTIMIZE existing content that ranks below the fold to improve its rank
• CREATE new content around topics that have the opportunity to be shown above the fold organically
• COLLABORATE with your paid team on topics that lack organic listing opportunities above the fold

Research Your Competitors and Enhance Your SEO

Use Intent Signal to focus your efforts on the pages that are most critical to defend or that offer the greatest opportunity to overtake your competitors above the fold. Triangulate insights from Intent Signal with other data, such as search volume and SEO ranking position to prioritize your to-do list. Then follow built-in recommendations to optimize your content for SEO.

Gain Precision of Local Search Demand and Content Performance

Get organic search engine volume and ranking insights for over 72,000 cities in the U.S and worldwide and analyze the data by desktop or mobile device. Use Google's default locations or define custom locations using HyperLocal's filters to better manage your local SEO efforts.

Analyze Local Search Market Near Your Business

Track how well your local listings show up for searches conducted in the area surrounding your retail locations. Run side-by-side comparisons against local competitors and use the insights to develop content that will win you greater share of voice on local search engine results pages (SERP).

Download the Data Cube Product Guide

Learn how Data Cube provides powerful research and reporting tools to marketers and SEOs to help them gather and make sense of search data, so they can form a targeted SEO and content strategy that drives meaningful traffic.

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Perform extensive site research to drive organic traffic

Data Cube shows you the complete list of keywords that a web page or domain is ranking for. Evaluate them to create new and better-performing content that engages your customers and is more easily found in search engines by your qualified prospects.

Find high-value SEO topics via SEO Research

Data Cube provides the critical insight you need to expand market share, grow revenue and extend brand reach through search-optimized content. By enabling you to quickly and precisely identify relevant, high-performing keywords and semantically related topics, Data Cube empowers you to chart a content strategy aimed at closing content gaps and capturing new ranking opportunities.

Apply powerful filters creating unique content opportunities

Data Cube will reveal content optimization opportunities, but which ones should you pursue and in what order? Data Cube's robust filters make it easy to narrow and sort opportunities, so you can quickly and accurately set content priorities that align with your goals - even on sites that rank for 100,000 or more topics.

Understand content performance trends

Monitor whether your organic content performs better over time using Data Cube’s trended graphs. Evaluate how well your SEO efforts have improved your search ranking, contextualize fluctuations in your content performance trajectory to spot when and where to dig deeper and see if your competition is trending better or worse.

Show Organic Search Improvements and Share Business Results

ContentIQ is integrated within the BrightEdge platform with StoryBuilder dashboards and reports. Together, they track total site errors over time against website performance, so you can quickly see how fixing site errors contributes to increases in site visits, conversions, and revenue.

Perform Site Audits On Any Size Website

No matter if a crawl includes hundreds – or hundreds of millions – of pages, ContentIQ can audit any volume or type of website content. Analyze progressive web applications, single page applications, JavaScript frameworks and more. Crawls can be configured using sitemaps, domain structure, or different user agents.