Debunking the Myths: Organic and Content Marketing Convergence

10 myths debunked

On-demand version now available.

In this webinar featuring the godfather of content marketing, Joe Pulizzi, BrightEdge and the Content Marketing Institute debunk some of the greatest myths in the worlds of content marketing and organic search marketing. We also explain why both of these growing fields are headed towards a convergence, why that convergence is inevitable, and how organizations can prepare for and capitalize on the coming evolution.

What you will learn in this webinar:

  • The 10 myths of content marketing
  • The role of SEO and Content within the organization
  • The real meaning of content as part of the marketing strategy
  • Why organic and content marketing are headed towards a convergence, and what that means for organizations


Content Marketing Institute Founder Joe Pulizzi
BrightEdge SVP of Marketing Kevin Bobowski
BrightEdge Senior Director of Strategic Solutions Alex Volk



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