Survey Finds Marketers Know All the Important Tech Trends But Aren't Prepared for Any of Them

English, British
News Item Title
Survey Finds Marketers Know All the Important Tech Trends But Aren't Prepared for Any of Them
News Item Author Name
Constance Aguilar
News Item Published Date
News Item Summary

A convergence of online technologies is revolutionizing online marketing but marketers seem to be simply waiting to see what happens.

BrightEdge Cleveland Doubles in Size

BrightEdge Cleveland Doubles in Size

Hiring momentum continues as the Cleveland office becomes a driver of the company's continued growth.

BrightEdge, which is leading the convergence of SEO and Content Marketing, has announced the continued growth of its Cleveland office, which has nearly doubled in number of employees since January.

The Silicon Valley-based company relocated to its present 10,000 square-foot space in Tower City at the beginning of 2017. Within a span of six months, BrightEdge Cleveland has expanded from 21 to 40 employees. The company anticipates a bright future of continued job growth in Cleveland and is committed to making further contributions to the Ohio city.

“The Cleveland office has become a driver of our continued growth,” said Jim Yu, Co-Founder and CEO of BrightEdge. “In a relatively short period of time, we’ve selected an office and hired a talented team that is now driving material growth for our business” 
Yu added, “We are now in the midst of securing additional office space to accommodate future hiring plans. We will continue to look downtown for office space and will expand our search into several nearby neighborhoods and communities”

BrightEdge first opened its doors in Cleveland in late 2015, citing the area’s talent pool, marketing leadership and higher education institutions as the driving force behind the decision to establish in Cleveland. The city’s robust startup scene also appealed heavily to BrightEdge leadership; Cleveland is among one of the top-rated startup cities in the Midwest, with notable VC funding and presence of investors.

“I’m pleased BrightEdge has continued to grow and contribute to the prosperity of Cleveland,” said Cleveland Mayor Frank G. Jackson. "We are proud to count them among the many successful Information Technology companies that call the city home."

Additionally, Cleveland has been the hub of content marketing since 2007 when Joe Pulizzi founded what is now the Content Marketing Institute (CMI). CMI’s 7th annual flagship event and largest content marketing event on the planet, Content Marketing World, is being held this week at the Huntington Convention Center of Cleveland and returning to Cleveland on September 4-7, 2018.

“I turned down an opportunity in Pittsburgh to come to Cleveland,” said Andrew Merchant, a senior account executive with BrightEdge who has been with the company for a year and a half. “Seeing the city grow over 5 years made it pretty easy to stay.

“You can be very opportunistic in Cleveland to start your own business, and that’s similar to the way we feel here at BrightEdge –– we’re a cutting edge Silicon Valley startup that is in the heart of Midwest, and there is no slowing us down in growth.”

According to Phil Misiak, senior account executive with BrightEdge, the company’s employees are active participants in the Cleveland community, from daily commutes to work by bike or foot, to participating in softball tournaments and attending conferences across the city.

As the BrightEdge team continues to grow in Cleveland, so does its commitment to the wider community. The team donates to the Cleveland Food Bank and local families in need.

“We intend to give back to this city that has enabled us to grow along with it,” Yu said. “Our company still sees plenty of opportunity for continued job growth and community involvement.”

###

About BrightEdge 
BrightEdge, the global leader in enterprise SEO and content performance, empowers marketers to transform online content into business results such as traffic, conversions and revenue. The BrightEdge S3 platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge’s 1,500+ customers include global brands such as 3M, Microsoft and Nike, as well as 57 of the Fortune 100. The company has eight offices worldwide and is headquartered in Foster City, California. Visit http://www.brightedge.com for more information.

###

Press Release Date

<h2 align="center"><strong><u>BrightEdge Content Product Terms</u></strong></h2>

<p>Customer’s use of <u>BrightEdge Content</u> (the “Product”) is subject to the BrightEdge Master Subscription Agreement (the “MSA”) between Customer and BrightEdge and these additional product-specific terms (together with the MSA and the Order Form, the “Agreement’).&nbsp; Any capitalized terms used but not defined below shall have the meaning ascribed to them in the MSA<strong>.</strong></p>

<p>These Terms set forth the general terms and conditions of Customer’s use of the Product and any and all BrightEdge services performed to provide the Product to Customer and is in addition to (not in lieu of) any specific terms and conditions that apply to any and all other BrightEdge services provided to Customer. These Terms do not have to be signed to be binding. The parties will indicate their assent to these Terms by mutually executing a document hereunder reflecting Customer’s purchases of the Product and related services (the “Order Form”).&nbsp; In the event that there is any conflict or inconsistency between these Terms and the MSA, these Terms shall control and govern the rights and obligations regarding Customer’s use of the Product.</p>

<p><strong>1. LICENSE</strong>. Upon payment of all the applicable fees and subject to the terms and conditions herein and those of the associated Order Form, Customer acknowledges that it shall have only a limited, nonexclusive, nontransferable license to use the Product solely in connection with the Customer’s use of the Services, for a period not to extend beyond Customer’s current Subscription End Date set forth in a mutually agreed-upon Order Form by and between Customer and BrightEdge.</p>

<p><strong>2. REPRESENTATIONS</strong>. Customer represents and warrants: (i) it owns all rights in and to any content uploaded or created by Customer&nbsp; ("<strong>User Content</strong>") relating to its use of the Product, including any designs, images, animations, videos, audio files, fonts, logos, illustrations, compositions, artworks, interfaces, text, literary works and any other materials, or otherwise have (and will continue to have) the full power, title, licenses, consents and authority, in and to the User Content, as necessary to legally use, publish, transfer or license any and all rights and interests in and to such User Content; (ii) the User Content is (and will continue to be) true, current, accurate, non-infringing upon any third party rights, and in no way unlawful for Customer to possess, post, transmit or display in the country in which Customer or the Product’s visitors and users&nbsp;("<strong>End Users</strong>")&nbsp;reside, or for BrightEdge and/or Customer’s End Users to use or possess in connection with the Product; and (iii) Customer have obtained all consents and permissions required under all applicable laws, regarding the posting, transmission and publication of any personal information and/or image or likeness of any person, entity or property which is part of the User Content, and Customer will adhere to all laws applicable thereto.</p>

<p><strong>3. RESTRICTIONS</strong>. Customer recognizes that the license herein is granted solely for the purpose of Customer’s internal business use of the Product and thus Customer will not (and will not allow any third party to): (i) decompile, disassemble, or otherwise reverse engineer the Product or attempt to reconstruct or discover any source code, underlying ideas, algorithms, file formats or programming interfaces of the Product by any means whatsoever; or (ii) use or copy the Product, in whole or in part, except as expressly allowed herein. Customer further acknowledges and agrees that: (a) Customer’s use of the Product, including any content Customer submit, will comply with this Agreement and all applicable local, state, national and international laws, rules and regulations; (b) Customer will not use the Product in a manner (as determined by BrightEdge in its sole and absolute discretion) that: (1) is illegal, or promotes or encourages illegal activity; (2) infringes on the intellectual property rights of any other person or entity; (3) violates the privacy or publicity rights of any other person or entity, or breaches any duty of confidentiality that Customer owes to any other person or entity; (4) interferes with the operation of the Product; and (5) contains or installs any viruses, worms, bugs, Trojan horses or other code, files or programs designed to, or capable of, disrupting, damaging or limiting the functionality of any BrightEdge software or hardware; (c) Customer will not copy or distribute in any medium any part of the Product, except where expressly authorized by BrightEdge; and (d) Customer will not modify or alter any part of the Product or any of its related technologies. Customer agrees to back-up all of Customer’s User Content so that Customer can access and use it when needed. BrightEdge does not warrant that it backs-up any User Content, and Customer agrees to accept as a risk the loss of any and all of Customer’s User Content.</p>

<p><strong>4.</strong> <strong>CONTENT OWNERSHIP</strong>. As between BrightEdge and Customer, Customer shall own all intellectual property rights pertaining to User Content. BrightEdge will exclusively own all intellectual property rights, title and interest in and to designs, images, animations, videos, audio files, fonts, logos, illustrations, compositions, artworks, interfaces, text, literary works utilities, processes, inventions, devices, methodologies, specifications, documentation, techniques and any other materials provided or created by BrightEdge (“BrightEdge Content”). Customer will have no rights in any BrightEdge Content except as expressly set forth in this Agreement.&nbsp; Customer hereby grants BrightEdge a royalty-free, perpetual, irrevocable, non-exclusive, transferable and sublicensable right and license to use User Content (in whole or in part) worldwide in order to provide Customer with the Product as set forth in this Agreement. Under no circumstances may BrightEdge be considered as a "publisher" of any User Content, does not in any way endorse any User Content, and assumes no liability for any User Content uploaded, posted, published and/or made available by Customer or any other party on and/or through the Product, for any use by any party, or for any loss, deletion or damage thereto or thereof or any loss, damage, cost or expense that Customer or others may suffer or incur as a result of or in connection with publishing, accessing and/or relying on any User Content. Furthermore, BrightEdge shall not be liable for any mistakes, defamation, libel, falsehoods, obscenity, incitement and/or any other unlawful and/or infringing User Content Customer or any other party may encounter.&nbsp;</p>

<p><strong>5.</strong> <strong>ASSIGNMENT OF CONTENT PACK OWNERSHIP.</strong> Where Customer has purchased the BrightEdge Content Pack Feature, BrightEdge may produce content on behalf of Customer (“Content Pack Deliverables”), and that such content shall be considered User Content, excluding any BrightEdge Content incorporated therein.&nbsp; BrightEdge agrees that any Content Pack Deliverable is subject to copyright: (a) every aspect thereof, other than BrightEdge Content that may be incorporated into the Content Pack Deliverable, is a “work made for hire” (as defined in the U.S. Copyright Act) for Customer; (b) Customer shall be considered the author of the Content Pack Deliverable for all purposes; and (c) Customer shall be the owner of all of the rights comprised in the undivided copyright (and all renewals, extensions, and reversions thereof, and all rental rights) in and to the Content Pack Deliverable in perpetuity and throughout the universe. To the extent that any interest in any Content Pack Deliverable may not be deemed a “work made for hire” under copyright law, BrightEdge hereby irrevocably assigns to Customer all right, title and interest in any and all rights of copyright (and all renewals, extensions, and reversions thereof) of the Content Pack Deliverable other than BrightEdge Content. BrightEdge agrees that it will reasonably assist Customer in every appropriate way and at Customer’s sole cost with respect to Customer’s proprietary rights in the Content Pack Deliverables. Customer hereby grants BrightEdge a royalty-free, perpetual, irrevocable, non-exclusive, transferable and sublicensable right and license to use Content Pack Deliverables (in whole or in part) worldwide in order to provide Customer with the Product as set forth in this Agreement.</p>

<p><strong>6. PRODUCT OWNERSHIP</strong>. All rights, title and interest in and to the Product, including any and all copyrightable materials or any other content thereof which is or may be subject to any intellectual property rights under any applicable law (including any artwork, graphics, images, website templates and widgets, literary work, source and object code, computer code (including html), applications, audio, music, video and other media, designs, animations, interfaces, the "look and feel" of the Product, methods, products, algorithms, data, interactive features and objects, advertising and acquisition tools and methods, inventions, trade secrets, logos, domains, customized URLs, trademarks, service marks, trade names and other proprietary identifiers, whether or not registered and/or capable of being registered (collectively, "<strong>Intellectual Property</strong>"), and any derivations thereof, are owned by and/or licensed to BrightEdge. This Agreement does not convey any right or interest in or to BrightEdge’s Intellectual Property (or any part thereof), except only for the limited license expressly granted herein. Nothing in this Agreement constitutes an assignment or waiver of BrightEdge’s Intellectual Property rights under any law. Any rights not expressly granted herein are reserved to BrightEdge.</p>

<p><strong>7. FEEDBACK</strong>. Customer hereby grants BrightEdge a royalty-free, nonexclusive, perpetual, irrevocable, worldwide, transferable (only to a successor by way of merger, reorganization or sale of all or substantially all assets or equity), sublicensable license to use, copy, modify, or distribute, including by incorporating into the Product, any suggestions, enhancement requests, recommendations or other feedback provided by Customer relating to the functionality of the Product (the “Feedback”).</p>

<p><strong>8. TERMINATION AND TRANSITION ASSISTANCE</strong>. Customer may terminate its use of the Product as allowed in the MSA.&nbsp; Upon the permitted termination or expiration of this Agreement, Customer shall use commercially reasonable efforts (i) to cooperate with BrightEdge to assist BrightEdge in the preparation and execution of a plan to transition Customer’s User Content within the Product to another provider; provided that the period of such transition (the "Transition Period") shall not last more than ninety (90) days from such expiration or termination of this Agreement; and (ii) to fulfill all obligations in applicable Order Forms during the Transition Period.&nbsp; Customer shall be solely responsible for all reasonable costs and fees associated with BrightEdge’s performance of the transition services. For the avoidance of doubt, during the Transition Period, and contingent upon Customer having made timely payment for all applicable oustanding fees, BrightEdge shall continue to provide use of the Product pursuant to the Agreement.</p>

<p><strong>9. BRIGHTEDGE WARRANTIES</strong>. BrightEdge represents and warrants that it has the requisite right and legal authority to grant the license and provide the Product. Subject to the terms and conditions of this Agreement and our other policies and procedures, BrightEdge shall use commercially reasonable efforts to attempt to make the Product available on a twenty-four (24) hours a day, seven (7) days a week basis. Customer acknowledges and agrees that the Product may be inaccessible or inoperable for any reason including, but not limited to, equipment malfunctions; periodic maintenance, repairs or replacements that BrightEdge undertakes from time to time; or causes beyond BrightEdge’s reasonable control or that are not reasonably foreseeable including, but not limited to, interruption or failure of telecommunication or digital transmission links, hostile network attacks, network congestion or other failures. Customer acknowledges and agrees that BrightEdge has no control over the availability of the Product on a continuous or uninterrupted basis, and that BrightEdge assumes no liability to Customer or any other party with regard thereto. THE PRODUCT IS PROVIDED "AS IS". BRIGHTEDGE MAKES NO OTHER WARRANTY, EXPRESS OR IMPLIED, WITH RESPECT TO THE PRODUCT OR ANY OTHER CONFIDENTIAL INFORMATION AND ALL OTHER WARRANTIES, WHETHER EXPRESS OR IMPLIED, ARE HERBY DISCLAIMED, INCLUDING, WITHOUT LIMITATION, THE IMPLIED WARRANTIES OF MERCHANTABILITY AND FITNESS FOR A PARTICULAR PURPOSE.</p>

<p><strong>10. INDEMNIFICATION</strong>. Customer agrees to defend, indemnify and hold harmless BrightEdge, its officers, directors, shareholders, employees, affiliates and agents, from and against any and all claims, damages, obligations, losses, liabilities, costs, debt and expenses (including attorneys' fees) arising from: (a) Customer’s violation of any third party right, including any copyright, property, or privacy right, resulting from User Content and/or Customer’s use of the Product; and/or (b) any other type of claim that&nbsp; User Content caused damage to a third party.&nbsp; For the purpose of clarity, the limitations in Section 8 in the MSA (Limitation of Liability) shall not apply to the obligations herein.</p>

<p><strong>11. BILLING AND AUDIT RIGHTS.</strong> Customer may be subject to additional fees if Customer has exceeded Product usage limits provided in the applicable Order Form. BrightEdge shall have the right, with reasonable notice to Customer, to monitor and audit Customer’s use of the Product periodically for the sole purpose of tracking Customer’s Product usage in order to appropriately invoice for fees pertaining to continuing incremental use of the Product as provided in the terms of the Order Form.</p>

<p><strong>12. ANONYMIZED DATA AND COOKIES</strong>. Customer acknowledges and agrees, when Customer or Customer’s End Users access or use the Product, BrightEdge may collect information about Customer’s and End User’s use of the Product and/or any and all pages accessed once Customer or its End Users engage with the Product (including but not limited to pages on Customer’s website), in order to provide and improve the Product and affiliated services.&nbsp; During and after the term of the Agreement, BrightEdge may use and owns all such anonymized data within the Product for purposes of enhancing the Product and affiliated services, aggregated statistical analysis, technical support and other business purposes. &nbsp;For example, BrightEdge may collect Customer’s browser type and IP address through log files. Such information shall not include any data that would enable the identification of Customer, Customer’s data or Confidential Information. In addition, BrightEdge or BrightEdge’s third-party partners may collect and store certain information from Customer’s browser using "cookies." Customer agrees to disclose such uses in its privacy policy, which complies with applicable laws.</p>

BrightEdge Fall Webinar Series - Events Page

Event Category
Webinar
Event Date Display
Multiple Dates
Is Share Event
No
Event Location
Online
Event Summary

Join us this Fall for a comprehensive webinar series that expands on the lessons taught in our Summer Series.

Event Title
BrightEdge Fall Webinar Series
Event Type
Online
Is Marketo Page
No

BrightEdge Introduces AI-powered BrightEdge Content™ to deliver Smart Content

English, British
News Item Title
BrightEdge Introduces AI-powered BrightEdge Content™ to deliver Smart Content
News Item Author Name
Shabana Arora
News Item Published Date
News Item Summary

BrightEdge, the global leader in organic search and content performance, announced today the launch of its new product, BrightEdge Content™.

BrightEdge Brings Search and Content Marketing Together with the Launch of BrightEdge Content™

BrightEdge Brings Search and Content Marketing Together with Content™

SAN MATEO, Calif., Sept. 6, 2017 /PRNewswire/ -- BrightEdge, the global leader in organic search and content performance, announced today the launch of its new product, BrightEdge Content™. AI-powered and natively integrated in the BrightEdge Platform, BrightEdge Content blends the best of search marketing and content marketing practices to power the development, activation, and automated optimization of Smart Content –– content is self aware and self-adjusting, improving content discovery and engagement.

AI-powered and natively integrated in the BrightEdge Platform, BrightEdge Content blends the best of search marketing and content marketing practices.

Content marketing is projected to become a $300+ billion industry by 2019 (source PQMedia), with more content being created by brands than ever before. However, marketers report only 20 percent of B2C and 50 percent of B2B content are being engaged with. The net result is the loss of website traffic, conversions and revenue. BrightEdge Content empowers SEO, Digital Marketing and Content Marketing teams to deliver Smart Content for maximum performance in organic search and across all marketing channels. BrightEdge defines Smart Content as having three components, all of which BrightEdge Content serves, which are:

  • Customer Discovery - driven by a deep understanding of consumer intent
  • Always on and always optimized – adaptive dynamic and relevant
  • Profitable – primed conversion and easily activated across multiple devices and multiple marketing channels

BrightEdge Content can be used by marketers to create articles, campaign landing pages, blog posts, knowledge center documents, product pages and more. Specifically, it enables:

  • Content Discovery. Leveraging insights from BrightEdge Data Cube™ and the machine learning capabilities of BrightEdge DataMind™, BrightEdge Content surfaces high-value topics through content briefs that target different content strategies, such as stopping competitive threats, or capitalizing on local demand. Content briefs assess the ROI of new content items and prioritize their development by unveiling insights such as topic opportunity sizing and consumer intent, characteristics of top competing content and recommendations for improving content performance.
  • Content Development. Using a customizable workflow that adapts to marketers' review and approval needs, BrightEdge Content guides the content production with an automated wizard that scores the quality and relevance of each piece of content produced. A fully fledged content editor automates the most important – and time-consuming – tasks of content production, such as header tags, cross-linking, copy optimization, image editing, highly optimized CTA's that drive performance, and embedded performance tracking of website traffic and conversion.
  • Content Activation. With a click of a button, marketers can activate new content at any time. Each piece of content is optimized for organic performance and customer experience – such as schema for structure, AMP for better mobile experiences and Open Graph for Facebook. Marketers can amplify their content in social networks for greater visibility.
  • Automated Content Optimization. To ensure that Smart Content adapts to changes in customer and market demand over time, BrightEdge Content injects dynamic content recommendations into every piece of Smart Content created, as well as any existing website page. The recommendations are relevant to the page content, keeping website visitors engaged and ultimately converting. Additionally, because the search landscape changes so frequently, Smart Content automatically adjusts to changes in content formats and standards.

"Using BrightEdge Content, we have increased our organic search traffic by 60 percent in the past year. Its Smart Content outperforms some of our blog content by up to six times. We really are satisfied with the results that we have seen," said Avi Bhatnagar, Director of Digital Strategy at WhiteHat Security and BrightEdge customer. "BrightEdge Content will help us showcase that WhiteHat Security is a subject matter expert on certain topics on application security and dev sec ops."

Smart Content Benefits For Multiple Types of Marketer

BrightEdge Content offers a wide range of benefits for teams across the marketing department: 

Content Writer
Makes it easy to produce the right content at the right time for the right audience

With BrightEdge Content, writers can pair content ideation and strategy with content briefs that will balance content production and performance. Context-sensitive guides ensure that a writer's content adheres to the latest SEO and mobile best practices and outperforms on SERPs, too. With easy review, approval and publication processes, writers can activate and amplify new content faster.

Demand Generation Marketers 
Accelerates campaign and top-of-funnel marketing performance

BrightEdge content enables demand generation marketers to get relevant topic suggestions that broaden audience reach by tapping into local demand, identify informational content opportunities for Google Quick Answers and more. Managers can strengthen performance of top-of-funnel campaign assets with leads, opportunities and pipeline using customizable conversion blocks and content recommendations.

Digital Marketers 
Provides a simple and failsafe way to meet all technical SEO best practices

Digital Marketers are ensured that their Smart Content automatically stays optimized for search and mobile following publication. As-you-type guides built into the editor surface copy and format suggestions that help digital marketers produce pre-optimized content markup and copy without having to rely on technical SEO know-how.

SEO Managers
Expands reach, elevates role and impact across the organization

For SEO managers, BrightEdge Content drives content creation that accelerates organic search rankings, website traffic and business performance. Machine learning provides powerful analysis that saves time for the analyst so that they can work on more strategic projects. And the optimization engine ensures that each piece of content activated is already primed for performance and discoverability before it is live, savings countless hours of time for search professionals that find out later about site errors and omissions

"While SEO and Content Marketing teams have co-existed for years –– working towards the same goal of driving marketing performance –– the technology has never been available to bring together these two previously separate functions," said Jim Yu, CEO of BrightEdge. "Built natively within the BrightEdge Platform, BrightEdge Content provides SEO, content and digital marketers with the power to discover demand, create and activate Smart content that drives overall marketing performance." 

BrightEdge Content is now available to all new and existing BrightEdge customers. You can read more about this latest innovation and download the datasheet here.

BrightEdge Content Customer Testimonials 

Current BrightEdge customers experienced a multitude of awareness, traffic, and conversion successes using BrightEdge Content integrated with the platform's suite of tools.

"BrightEdge Content is truly innovative," said Pauline Montgomery, Digital Marketing Content Specialist, at Duncan Enterprises. "We love the revenue opportunities it uncovers for us through its recommended topics. We look forward to increasing our brand visibility on search engine results pages, and engaging new customers with Smart Content that addresses their key questions and needs."

"BrightEdge Content is delivering solid results for us," said Kenneth W., VP of Operations at Valor Communication. "In the first three months of deploying its Smart Content, organic traffic to these pages increased by 150% cumulatively. Encouraged by the early performance results, we'll be powering additional areas of our website with BrightEdge Content, such as our glossary section. BrightEdge Content helps us soft-launch new products by surfacing content topics that acquire brand new website visitors and customers."

"BrightEdge Content has helped us quickly and easily optimize and publish knowledge-based Smart Content that showcases our deep orthopedic expertise," said Tim Wall, Marketing Director at Jacksonville Orthopaedic Institute." BrightEdge-published pages now drive 75% of all our online appointment requests."

"BrightEdge Content editor is easy to use, helping us to publish new content quickly," said Benjamin Bykowski, Team Lead, Digital Marketing & Web Ops at Hyland Software. "With automated in-text linking and content recommendations, our Smart Content is quickly found and served on search engine result pages, targeting new market demand. Year to date, we have seen dramatic increase in the number of topics for which our Smart Content was showing up in organic search results."

"We highly appreciate the topic research and discovery capabilities of BrightEdge Content," said Robin Johnson, Listings and Content Coordinator, Society of London Theatre. "They assist us in honing in on key aspects of shows and productions that our audiences are seeking further information about. We leverage the helpful suggestions for evergreen content to garner extra organic traffic. BrightEdge Content has impressive in-text linking that allows us to keep our content well interlinked, discoverable, and navigable. The intuitive nature of the product and its SEO guides help produce well optimised pages. While we've adopted BrightEdge Content only a short time ago, its Smart Content is consistently a strong performer in attracting traffic both organically and, due to its inherent popularity, through social media shares as well."

About BrightEdge
BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results such as traffic, conversions and revenue. The BrightEdge S3 platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge's 1,500+ customers include global brands such as 3M, Microsoft and Nike, as well as 57 of the Fortune 100. The company has eight offices worldwide and is headquartered in Foster City, California.

Visit our website: www.brightedge.com
Follow us on Twitter: www.twitter.com/brightedge
Follow us on LinkedIn: https://www.linkedin.com/company/brightedge
Like us on Facebook: www.facebook.com/seoplatform

Press Release Date

Mobile & desktop SEO: Different results, different content strategies

English, British
News Item Title
Mobile & desktop SEO: Different results, different content strategies
News Item Author Name
Jim Yu
News Item Published Date
News Item Summary

You can't simply make your site responsive and truly call it mobile-ready, argues contributor Jim Yu. To really adjust to the dramatic rise of mobile search, you need to understand how people are using these devices for finding things.

BrightEdge Content Launched. Get Ready for Smart Content

A BrightEdger
A BrightEdger
M Posted 8 years 10 months ago
t 9 min read
Highlights Today, we launched BrightEdge Content, a next-gen content marketing product that focuses heavily on content performance, and, by so doing, turns the outmoded publish-now-optimize-later paradigm on its head. The BrightEdge Content launch also represents the maturation of BrightEdge as a company that now offers two distinct products to different teams within the marketing organizations. Knowing that we can now help our customers solve a broader range of marketing challenges is exciting and rewarding.

Why we launched BrightEdge Content

Content performance has been our main corporate focus for years. When consumers and business buyers search for answers and solutions that our customers' content addresses, it's been our unrelenting mission to get that content to show up in search. We've worked hard to make that happen. Data Cube in BrightEdge S3 identifies important content opportunities for our customers, and Recommendations offer them clear step-by-step instructions on how to outperform the competition and engage searchers and readers. BrightEdge Content helps our customers move along the content performance arc from knowing to doing. It helps content writers and digital marketers control their own destiny, by providing them the capabilities and guidance they need to produce content that is optimized for search success and for reader engagement right from the start.
As our friends at eDriving, who has been a BrightEdge Content customer for a while, say: "BrightEdge Content is raising the bar of website content performance. After two months of using the product, organic traffic to its Smart Content increased by 590%. BrightEdge Content identifies the latest questions that are top of mind for our customers, and help us publish engaging content, so that we can be there when our customers need our advice."

How BrightEdge Content Delivers Smart Content

The good old publish-now-optimize-later content is underperforming. There is already a surplus of content out there, and most of it is rarely found. Simply producing more of the same content is not the solution. To rise above the noise -- and fast -- content has to be optimized from the moment it's launched. It has to be pre-optimized, and it has to stay optimized as new standards and best practices in SEO and mobile emerge. In other words, content has to be smart. We'll have a lot more to say about what Smart Content is in the weeks and months to come, but at a high-level, Smart Content meets these three criteria:

  1. Relevant and engaging when customers are searching for and consuming content
  2. Always tuned for SEO success
  3. Always tuned for mobile
BrightEdge Content offers the capabilities and guidance writers and marketers need to produce content that checks these three boxes:
  1. It guides marketers in creating content for specific customer intents that are in high demand yet currently underserved by the competition. It helps craft copy and creative that address precise questions that customers and prospects have.
  2. It automatically optimizes content copy and markup based on the most recent SEO best practices, enabling writers to focus on what they know best: telling engaging stories.
  3. It creates responsive content tuned for mobile. For instance, it automatically streamlines each content piece for Google AMP.

We believe that BrightEdge Content represents an industry breakthrough that will help our customers connect with their audiences at a more intimate and engaging level. It will increase the profitability of their search and direct response campaigns. And it will finally usher in and deliver on the promise of Smart Content. Today is indeed a special day for us, and we hope you share our excitement. To learn more about the BrightEdge Content launch, read the press release and sign up for our upcoming B2B webinar or B2C webinar.

Highlights We launched BrightEdge Content today: Read the press release Learn more about the product: Join our B2B webinar or B2C webinar Today, we launched BrightEdge Content, a next-gen content marketing product that focuses heavily on content performance, and, by so doing, turns the outmoded publish-now-optimize-later paradigm on its head. The BrightEdge Content launch also […]

The post BrightEdge Content Launched. Get Ready for Smart Content appeared first on BrightEdge SEO Blog.

,