BrightEdge & Cisco Thought Leadership Session

Thursday, October 26 (9:00-10:15am EST)

  • Ken Shults, VP, Strategic Innovation, BrightEdge
  • Laura Ann Mitchell, Director of Digital Cisco Systems, Inc.

Customer needs and businesses are constantly evolving, which means your website has to intelligently adapt to stay relevant. Learn how Cisco.com is leveraging SEO best practices, data, and customer insights to transform its global site infrastructure. In this session, Laura will focus on technical implementation, how-to guides for effective customer research and digital capabilities to construct the most relevant, personalized experience Cisco's customers are seeking.

SMX East Agenda

 

Venue

Jacob K. Javits Convention Center

655 West 34th Street

New York, NY 10001

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BrightEdge Data Shows the Gap Between Mobile and Traditional Desktop Search Widens

English, British
News Item Title
BrightEdge Data Shows the Gap Between Mobile and Traditional Desktop Search Widens
News Item Author Name
Emma Martin
News Item Published Date
News Item Summary

New BrightEdge data shows dramatic differences in mobile and desktop search results and the divergence of the desktop and mobile content experience.

HyperLocal Data Sheet

Understand Local Demand for search traffic in every corner of the world

Search engines have taken the next step in providing the most relevant results to consumers - contextualizing SERPs to small geographical locations. Now, the same search query performed in nearby cities - even those separated by a couple of miles - results in different search experiences across different devices.

Download this BrightEdge data sheet to learn how HyperLocal helps platform users to identify local search opportunities and drive more business to their brick-and-mortar locations.

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Intent Signal Data Sheet

SERPs (search engine results page) are adapting to micro-moments. Search results now include a variety of content types, tailored to each micro-moment—from ads and videos to maps, local listings and more. Micro-moment, a term coined by Google, refers to consumers’ habitual behavior of turning to search to learn something, do something, discover something, watch something or buy something.

Digital marketers need to pay attention to these micro-moments in their SEO keyword strategy, to maximize the opportunities for their content to be shown above the fold on the SERP.

Download this data sheet to learn how Intent Signal enables marketers to target each micro-moment and speak to customers in the key moments that matter.

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ContentIQ Data Sheet

Today's websites are rich with content types and technologies. With multiple teams responsible for content and user experience, technical errors and unplanned changes can occur.

This BrightEdge data sheet details how ContentIQ helps users to run impactful site audits that are customizable to any number of special criteria, and how users can quickly pinpoint the pages that require immediate attention.

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