Why SEOs can't afford to wait around for a mobile-first index
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Rebecca Sentance
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SEO and performance marketing agency BrightEdge today released a new report which sheds light on this question, and on the steadily widening gap between mobile and desktop search.
The one martech metric that really matters: Customer lifetime value
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Kevin Bobowski
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What is your company’s competitive advantage? It’s a simple question but a difficult one to answer. And it’s getting more difficult to answer by the day. Building a competitive advantage in today’s hypercompetitive world is elusive.
BrightEdge Embarks on 2017 Share Tour in San Francisco and Chicago
The Global Insights Tour, dedicated to the convergence of SEO and Content Marketing, features thought leadership, best practices, and networking with industry analysts and expert practitioners.
SAN MATEO, CA (PRWEB) AUGUST 22, 2017
BrightEdge, the leader in enterprise organic search and content performance, will embark on the last leg of the Share Global Insights Tour this fall, with speakers from Google, Cisco, and Adobe scheduled for the roadshow’s final stops in San Francisco and Chicago.
Share Global Insights is a series of all-day events designed for BrightEdge customers and the broader digital marketing community. In its seventh year, Share has been recognized by Forbes and Inc.com as a “leading industry event for digital marketers by digital marketers.” This year’s theme explores the convergence of SEO and Content Marketing, one of 2017’s major marketing trends.
An overwhelming majority of marketers –– 97 percent of those surveyed –– agree SEO and content marketing are converging, or have already converged. Industry experts speaking at Share will explain how the powerful combination of SEO and Content Marketing positions marketers to capitalize on the explosion of voice search, and also discuss the rise of local search and the emergence of intelligent content as a centerpiece for delivering marketing performance. The all-day events will include thought leadership keynotes, customer panel discussions, breakout sessions and networking forums.
“At BrightEdge, customer success is our number one priority,” said Jim Yu, CEO of BrightEdge. “As the role of SEO evolves into a strategic, mission-critical function, our customers are hungry for innovation and industry best practices. I am delighted that we can reach even more customers, while sharing the best practices needed to thrive in this changing landscape. It has been so inspiring to see our customer communities come together in New York and London to discuss the future of search and we are thrilled to kick off our last leg of the tour in San Francisco and close out our roadshow in Chicago.”
“The convergence of SEO and Content Marketing is creating new opportunities for marketers everywhere,” said Kevin Bobowski, SVP, Marketing of BrightEdge. “Understanding consumer intent enables marketers to create intelligent content, the centerpiece of a successful consumer experience and high-performing marketing departments. We were thrilled to see L’Oréal, IBM and Oracle take the stage in New York and London sharing global search insights and best practices surrounding the future of search.
The final two destinations of the fall Roadshow include San Francisco, which will feature keynotes from Google and Cisco along with breakout sessions led by Adobe and Twilio. The road tour finale will take place place in Chicago and include great local brands such as Lou Malnati’s. Also featured in Chicago will be panel discussions led by Careerbuilder.com, and Hallmark, as well as breakout sessions moderated by US Bank and Quill.com. The single-day conference dates are as follows:
September 21: San Francisco
October 4: Chicago
“I look forward to joining the BrightEdge community at Share SF so we can come together and share industry challenges in one forum,” said Adam Singer, Analytics Advocate at Google.” It is fantastic to see BrightEdge bringing together regional communities of marketers to share insights and best practices.” Adam Singer will lead a session titled “Improve Content Performance with Precise Measurements” which will focus on sharing analytic related insights that marketing practitioners can leverage for their content initiatives.
Learn more about the tour programs and register on the new Share Global Insights Tour website.
About BrightEdge
BrightEdge, the global leader in enterprise organic search and content performance, empowers marketers to transform online content into business results such as traffic, conversions and revenue. The BrightEdge S3 platform is powered by a sophisticated deep learning engine and is the only company capable of web-wide, real-time measurement of content engagement across all digital channels, including search, social and mobile. BrightEdge has over 1,500 customers including 57 of the Fortune 100. The company has eight offices worldwide and is headquartered in Foster City, California.
This is a great time to be an SEO and content marketer. The converged practice drives more than 51% of tracked traffic for companies on average. Search is evolving vertically and horizontally: what that means is that the basic search function is being used in more ways, like within social platforms or sites, and that search is more central to other marketing functions because it fundamentally focuses on user intent and experience.
Despite the outsized contribution, SEOs and content marketers often work on small teams or even single-person teams, and there are many evolving intricacies to discuss and understand. Having a contact who does similar work in the same city is the next best way to expand your SEO team and coverage. If you have a question, it's nice to have some friendly SEO or marketer contacts to call. All BrightEdge Certified members can post questions or job openings in the BrightEdge Certified group on LinkedIn no matter what city they live in.
In response to customer requests, BrightEdge has launched SEO user groups in New York, London, Minneapolis, Chicago, San Francisco, Austin, and Seattle with Phoenix and Milwaukee coming soon. If you are a customer and would like to join any of these SEO user groups, register for your local chapter and then you will be invited to the next event.
The purpose of the SEO user groups are to build a community that shares industry insights, platform usage and best practices, and, most of all, to elevate SEO across all of our companies.
The groups meet quarterly and are moderated by customers with coordination, food, and drink provided by BrightEdge. The first round of meetings addressed new research, new SEO whitepapers, SEO strategies, BrightEdge Certification, and the Share Insights Road Tour.
In the second round of meetings, the 2 customer moderators for each city took over the agenda and led the meetings and shared case studies, best practices, and platform insights. Over time each city's SEO user groups will uniquely reflect the interests of the group and the personality of the moderators.
If you are interested in helping create a BrightEdge user group in your city, let us know and we will explore that with you and the other customers in your area among the more than 1,700 BrightEdge customers worldwide.
Far too often, we are puzzled as to how to best measure content success. So we look online. We ask around. And we find that not much practical advice is available. Congratulations! If you’ve encountered this roadblock, it means that you’re a good digital marketer. A good digital marketer doesn’t just create content; they hold […]
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Thank you for registering for this webinar series. You will receive an email from us shortly with a link to join the upcoming webinar on the day of the event.
Thank you for registering for this webinar series. You will receive an email from us shortly with a link to join the upcoming webinar on the day of the event.
Thank you for registering for this webinar series. You will receive an email from us shortly with a link to join the upcoming webinar on the day of the event.
