The question about HTTPs is no longer "if" but "when." HTTPs is essential from both an SEO standpoint and a digital-security standpoint. This BrightEdge-exclusive checklist will help you to organize and navigate the challenging process of making your website secure.

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Content marketing is more than just churning out content and seeing what sticks. A truly effective content strategy maps all content to the different parts of the brand's sales funnel. You need content for the top of the funnel (TOFU), middle of the funnel (MOFU), and bottom of the funnel (BOFU). This BrightEdge checklist will help you figure out what content to make and where to deploy it.

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More than ever before, SEO and search visibility are a key component of any serious marketing strategy. Search is already the largest marketing channel, driving 51% of all traffic online. Brands that are serious about their digital presence cannot afford to ignore SEO, or relegate it to a corner or silo off by itself. 

This checklist from BrightEdge will help you to get the ball rolling on integrating the complexities of SEO into the rest of your marketing functions.

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The martech stack is a company's selection of critical marketing technolgy from the database to the tracking software. Choosing the right technologies to power your marketing operations is easier said than done. Integrating them all successfully can be even more of a challenge. This checklist outlines the basic marketing stack categories and the essentials your team will need to get started.

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Running marketing campaigns and investing in ad spend won't make a maningful difference if your website isn't optimized to engage and convert your visitors. This BrightEdge checklist will walk you through the process of making sure your site is designed in a way that delights customers and encourages users to move forward on their customer journeys. 

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With the continued growth of digital -- Search is now driving 51% of all online traffic -- the website is increasingly becoming the flagship for a company's brand presence and the message it wants to communicate to its target audience, and everyone who works on it should take SEO into account in their implementaion. This checklist will help you to ensure your site is internally consistent, accurately reflects your brand's values, and is technically SEO sound.

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