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How to Find Keywords with High Search Volumes?

Strategize around the search volume of keywords using BrightEdge

Knowing how to find keywords with high search volume will help you identify the topics that your targeted readers will most likely find interesting. A high search volume indicates that customers want to read about these topics and thus turn to Google to find answers on a regular basis. Writing about high search volume keywords will increase awareness of your brand and give you the opportunity to increase your rank in the SERPs.

One way to get a sense of the relative keyword volume is to explore in Google Trends. Input two to four terms and it will tell you the relative popularity of the terms over time. If you have a Google Adwords account, you can use Ad Planner to see estimated keyword query volumes. Your Google Search Console account will tell you the query volume for terms on which you rank, but it will not help you explore words on which you do not rank.

To find a keyword with a high search volume using Data Cube, you first need to open BrightEdge and hover over the Research portion of the menu. You can then click on Content Research powered by Data Cube. This will open the Data Cube function for you to get started.

On the Data Cube main page, you will find a search bar that you can use for a variety of functions. To find high search volume keywords, simply type in the main topic you are considering writing about. For example, if you wanted to find keywords related to building homes, you could type in ‘building homes’. This will return a list of keywords related to this topic. For this search term, you will see keywords such as ‘building homes’, ‘building homes cost’, new building homes’. You don't always have to choose they keyword with the highest search volume. Remember to stay relevant to your site and your audience. If a keyword with a search volume of 500,000 doesn't work for you, choose a keyword that does. You can still rank well and improve traffic here.

In the columns next to the list of keywords, you will also see valuable information that will help you select the right keywords. These columns provide data on the search volume for this particular keyword as well as the level of competition and the keyword value.

The ‘search volume’ tells you, on average, how often searches related to this particular keyword occur on Google. The competition, however, gives you information regarding how many other people are also fighting to rank for this same keyword. A keyword that has a high competition rating indicates that many brands fight for the top spot for this keyword, and it might not be the easiest for you to secure.

The column that offers a ranking for the ‘keyword value’ will give you a general ranking for the value the keyword offers if you manage to secure a top ranking position.

As you sort through high search volume keywords, you can also use filters to focus on the keywords that matter the most to your business. For example, if you want to target only the keywords that have a high keyword value or get rid of keywords that relate to a competitor's organization, you can use a filter to weed these out. By clicking on the filters, you can choose filters that either include keywords that only meet certain criteria, or filters that exclude any keywords that meet other criteria.

Strategize around the search volume of keywords using BrightEdge

Knowing how to find keywords with high search volume will help you identify the topics that your targeted readers will most likely find interesting. A high search volume indicates that customers want to read about these topics and thus turn to Google to find answers on a regular basis. Writing about high search volume keywords will increase awareness of your brand and give you the opportunity to increase your rank in the SERPs.

One way to get a sense of the relative keyword volume is to explore in Google Trends. Input two to four terms and it will tell you the relative popularity of the terms over time. If you have a Google Adwords account, you can use Ad Planner to see estimated keyword query volumes. Your Google Search Console account will tell you the query volume for terms on which you rank, but it will not help you explore words on which you do not rank.

To find a keyword with a high search volume using Data Cube, you first need to open BrightEdge and hover over the Research portion of the menu. You can then click on Content Research powered by Data Cube. This will open the Data Cube function for you to get started.

On the Data Cube main page, you will find a search bar that you can use for a variety of functions. To find high search volume keywords, simply type in the main topic you are considering writing about. For example, if you wanted to find keywords related to building homes, you could type in ‘building homes’. This will return a list of keywords related to this topic. For this search term, you will see keywords such as ‘building homes’, ‘building homes cost’, new building homes’. You don't always have to choose they keyword with the highest search volume. Remember to stay relevant to your site and your audience. If a keyword with a search volume of 500,000 doesn't work for you, choose a keyword that does. You can still rank well and improve traffic here.

In the columns next to the list of keywords, you will also see valuable information that will help you select the right keywords. These columns provide data on the search volume for this particular keyword as well as the level of competition and the keyword value.

The ‘search volume’ tells you, on average, how often searches related to this particular keyword occur on Google. The competition, however, gives you information regarding how many other people are also fighting to rank for this same keyword. A keyword that has a high competition rating indicates that many brands fight for the top spot for this keyword, and it might not be the easiest for you to secure.

The column that offers a ranking for the ‘keyword value’ will give you a general ranking for the value the keyword offers if you manage to secure a top ranking position.

As you sort through high search volume keywords, you can also use filters to focus on the keywords that matter the most to your business. For example, if you want to target only the keywords that have a high keyword value or get rid of keywords that relate to a competitor's organization, you can use a filter to weed these out. By clicking on the filters, you can choose filters that either include keywords that only meet certain criteria, or filters that exclude any keywords that meet other criteria.

How To Write A Great Press Release?

How to write a press release?

To understand how to write press releases, you must first understand the purpose of the press release. Unlike other types of content that you produce for a modern digital strategy, your press release is not designed to be an informal sales pitch. Instead, they are supposed to be a more formal announcement that helps to broadcast something new and interesting about your organization. They provide you with the opportunity to showcase your organization, hopefully giving your SEO, reputation, and reach all a boost.

Effectively writing press releases will require you to follow the press release formula, but craft content that aligns well with these goals.

You will need to begin with a short, intriguing headline that encourages news outlets and readers alike to keep reading to learn more about what you have toHow to write a press release with tips - brightedge say. This headline will play one of the most important roles as you write press releases, as a good headline can make a tremendous difference in your reach and readership.

In addition to catching people’s attention, this headline should also be direct. It should let people know what they will get when they decide to read further. Think about why people will be interested in what you have to say.

As you move into the body of your press release, you then want to continue with the mantra of ‘getting to the point’. Summarize your main ideas in your opening paragraph so that people get a strong idea of why this information matters to them. This opening paragraph gives you the chance to encourage people to learn more about your brand and subject.

Make sure this opening paragraph uses clear language. If the topic is particularly technical, then try to keep your language as concise as possible to interest people, even those who might not have a direct role in the field.

The rest of your body should go into more detail explaining the importance of this announcement, letting people know why they should care.

Finally, conclude with a boiler plate that provides people with more information about your organization. This boilerplate should include important information such as your name, mission statement, and the year of the company’s founding, but also it should make the value of your company clear.

What should be included in a press release?

When you write press releases, you will want to at least include the main features. Have a well-constructed:

  • Date
  • Headline
  • Lede and opening paragraph
  • Body
  • Boilerplate
  • Contact information

However, to write press releases effectively, you also want to make sure that the information contained therein is interesting for your news outlets and your potential audience. Therefore, before you write press releases, you will need to consider some important points.

  1. Begin by thinking of the hook or angle you want to think. Consider who you want to target with this press release. Do you want to attract the attention of potential investors, new customers, or potential partners? This will help you outline the direction you want to take with this particular piece of news.
  2. Consider why you think the person reading the press release should care. Think carefully about the interests and needs of your readers and create your content in a way that will attract attention and encourage engagement. Remember that news outlets will get countless pitches to sift through, so you want to have a clear way to get your release to the top.
  3. Consider including relevant quotes, if possible. Quotes that come from notable people or that can help clearly articulate the value contained in your press release will help build interest.
  4. Do not forget the 5 Ws. It might take you back to journalism 101, but do not forget to include the who, what, where, when, and how in your release. This will ensure that your audience receives the relevant information they need to fully digest the information you offer.

How do press releases work?

Press releases are an important part of a complete digital strategy. A press release works by attracting the attention of people to important announcements made by your organization. You can use press releases to attract the attention of a variety of different types of people.

What is a press release? Learn more - brightedgeFor example, you might write press releases about a new product or service to attract the attention of potential customers or investors. You might write press releases about new data or research that helps you get attention from publications that can help build your brand reach and reputation.

When you write press releases of quality, you will look for an outlet willing to publish your content. You may find a good platform through major PR sites, which can also help you get your release in front of people across multiple news platforms.

A well-written press release published on these platforms will have a strong hook and an engaging headline that attracts the attention of those you want to target. Through its publication, you will ensure that your release encourages people to learn more about your organization and the work you do.

When it comes to building a strong digital presence, you want to make sure that your brand builds a strong reputation and casts you as an industry leader. This helps attract attention to your products and services while also encouraging potential customers to listen to what you have to say.

Regular press releases that help to broadcast your band as an industry leader who regularly provides industry leading products and services or produces excellent research helps to build this important reputation.

What are the types of press releases?

Brands often find that they need to write press releases for a variety of different situations and purposes. Knowing the different types of press releases can help you determine the type you want to take advantage of. For example, you might want to draft a press release to build excitement surrounding an upcoming event or product release. Another time, you might want to write press releases to draw attention to new research you have produced that has the potential to change important assumptions in your industry.

These different situations will call for a different emphasis in your press release. You will want to construct your hooks and ledes in a way that specifically tailors your content to the intended audience. Here are some of the most common press releases you may encounter:

  • News press release
  • Event press release
  • New hire press release
  • Establish a position within a field
  1. A news or release press release. These types of press release will announce important news, product announcements, and similar types of news that will interest a wide audience. You will use this style to call attention to the launch of a new company or the release of a new product, for example.
  2. An event press release. An event press release will generally have a wider audience than just the media, aiming instead to build attention and anticipation of an upcoming event. You want to make sure that the targeted audience knows when and where this event will take place, as well as why they will want to attend.
  3. A press release to announce new hires. Some brands, particularly larger organizations, may write press releases to for important hires-- such as new c-suite leaders. These press releases will have more of a biographical feel to them, as they focus on the person who has joined the organization.
  4. Establishing a position within the field. As brands look to build their credibility within the field, they may write press releases that help to establish the expertise of the business or individuals within the organization. This press release may bring in verification of the expertise of the individual from outside parties or use original research to reflect the organization’s position within the field.

Use these different types of press releases to help you better engage with the press and build your brand’s presence within the digital ecosystem.

How to write a press release?

To understand how to write press releases, you must first understand the purpose of the press release. Unlike other types of content that you produce for a modern digital strategy, your press release is not designed to be an informal sales pitch. Instead, they are supposed to be a more formal announcement that helps to broadcast something new and interesting about your organization. They provide you with the opportunity to showcase your organization, hopefully giving your SEO, reputation, and reach all a boost.

Effectively writing press releases will require you to follow the press release formula, but craft content that aligns well with these goals.

You will need to begin with a short, intriguing headline that encourages news outlets and readers alike to keep reading to learn more about what you have toHow to write a press release with tips - brightedge say. This headline will play one of the most important roles as you write press releases, as a good headline can make a tremendous difference in your reach and readership.

In addition to catching people’s attention, this headline should also be direct. It should let people know what they will get when they decide to read further. Think about why people will be interested in what you have to say.

As you move into the body of your press release, you then want to continue with the mantra of ‘getting to the point’. Summarize your main ideas in your opening paragraph so that people get a strong idea of why this information matters to them. This opening paragraph gives you the chance to encourage people to learn more about your brand and subject.

Make sure this opening paragraph uses clear language. If the topic is particularly technical, then try to keep your language as concise as possible to interest people, even those who might not have a direct role in the field.

The rest of your body should go into more detail explaining the importance of this announcement, letting people know why they should care.

Finally, conclude with a boiler plate that provides people with more information about your organization. This boilerplate should include important information such as your name, mission statement, and the year of the company’s founding, but also it should make the value of your company clear.

What should be included in a press release?

When you write press releases, you will want to at least include the main features. Have a well-constructed:

  • Date
  • Headline
  • Lede and opening paragraph
  • Body
  • Boilerplate
  • Contact information

However, to write press releases effectively, you also want to make sure that the information contained therein is interesting for your news outlets and your potential audience. Therefore, before you write press releases, you will need to consider some important points.

  1. Begin by thinking of the hook or angle you want to think. Consider who you want to target with this press release. Do you want to attract the attention of potential investors, new customers, or potential partners? This will help you outline the direction you want to take with this particular piece of news.
  2. Consider why you think the person reading the press release should care. Think carefully about the interests and needs of your readers and create your content in a way that will attract attention and encourage engagement. Remember that news outlets will get countless pitches to sift through, so you want to have a clear way to get your release to the top.
  3. Consider including relevant quotes, if possible. Quotes that come from notable people or that can help clearly articulate the value contained in your press release will help build interest.
  4. Do not forget the 5 Ws. It might take you back to journalism 101, but do not forget to include the who, what, where, when, and how in your release. This will ensure that your audience receives the relevant information they need to fully digest the information you offer.

How do press releases work?

Press releases are an important part of a complete digital strategy. A press release works by attracting the attention of people to important announcements made by your organization. You can use press releases to attract the attention of a variety of different types of people.

What is a press release? Learn more - brightedgeFor example, you might write press releases about a new product or service to attract the attention of potential customers or investors. You might write press releases about new data or research that helps you get attention from publications that can help build your brand reach and reputation.

When you write press releases of quality, you will look for an outlet willing to publish your content. You may find a good platform through major PR sites, which can also help you get your release in front of people across multiple news platforms.

A well-written press release published on these platforms will have a strong hook and an engaging headline that attracts the attention of those you want to target. Through its publication, you will ensure that your release encourages people to learn more about your organization and the work you do.

When it comes to building a strong digital presence, you want to make sure that your brand builds a strong reputation and casts you as an industry leader. This helps attract attention to your products and services while also encouraging potential customers to listen to what you have to say.

Regular press releases that help to broadcast your band as an industry leader who regularly provides industry leading products and services or produces excellent research helps to build this important reputation.

What are the types of press releases?

Brands often find that they need to write press releases for a variety of different situations and purposes. Knowing the different types of press releases can help you determine the type you want to take advantage of. For example, you might want to draft a press release to build excitement surrounding an upcoming event or product release. Another time, you might want to write press releases to draw attention to new research you have produced that has the potential to change important assumptions in your industry.

These different situations will call for a different emphasis in your press release. You will want to construct your hooks and ledes in a way that specifically tailors your content to the intended audience. Here are some of the most common press releases you may encounter:

  • News press release
  • Event press release
  • New hire press release
  • Establish a position within a field
  1. A news or release press release. These types of press release will announce important news, product announcements, and similar types of news that will interest a wide audience. You will use this style to call attention to the launch of a new company or the release of a new product, for example.
  2. An event press release. An event press release will generally have a wider audience than just the media, aiming instead to build attention and anticipation of an upcoming event. You want to make sure that the targeted audience knows when and where this event will take place, as well as why they will want to attend.
  3. A press release to announce new hires. Some brands, particularly larger organizations, may write press releases to for important hires-- such as new c-suite leaders. These press releases will have more of a biographical feel to them, as they focus on the person who has joined the organization.
  4. Establishing a position within the field. As brands look to build their credibility within the field, they may write press releases that help to establish the expertise of the business or individuals within the organization. This press release may bring in verification of the expertise of the individual from outside parties or use original research to reflect the organization’s position within the field.

Use these different types of press releases to help you better engage with the press and build your brand’s presence within the digital ecosystem.

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BrightEdge POV: Universal SERP Types, Content, and SEO Opportunities

 

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POV: Universal SERP Types, Content, and SEO Opportunities

Look at past Universal SERP trends and see what's in store for the months ahead.

POV: Universal SERP Types, Content, and SEO Opportunities

Look at past Universal SERP trends and see what's in store for the months ahead.

As SERP layouts evolve, marketers must understand the relationships between position, visibility, and traffic. Choosing the right keywords relative to the range of SERP layouts and figuring out how to optimize for appearance becomes more important than ever.

BrightEdge Research has been tracking the major universal elements since 2014 and has identified more than 50 different universal elements. The top 5 most common types occur in nearly every SERP. The top universal element appears in over 60% of SERPs on both mobile and desktop. It’s critical to pay attention to universal SERP formats and plan multiple asset type outputs in your content calendar.

Universal elements are a repackaging of branded site content and data that allow Google to more quickly satisfy the intent of its searchers. Brands need to be aware of the trends of the universal elements so that they can create appropriate asset types and not cede valuable SERP space and exposure to competitors.

Study Universal types and how the trends can impact your SERP opportunities with this report.

 

 

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Using The News Cycle for Valuable Customer Insight

BrightEdge SEO Blog
blog hero image

gregalbuto
gregalbuto
M Posted 6 years 3 months ago
t 9 min read

The news cycle has become a critical part of our world today. According to customer insight from The Media Insight Project, nearly half of Americans have signed up for news alerts on their devices and 78 percent of smartphone users turn to their devices to stay updated on the latest headlines and developments.

Additionally, about two thirds of American adults report getting their news from social media at least occasionally. People today have become accustomed to getting news updates regularly when they want them. 

When it comes to building your business’s presence online, this rapid news cycle can also provide a powerful source of attention and interest. Customers want to know what is going on in your niche, and becoming a regular source of information for them can help brands build recognition and reputation. 

customer insight from news come from smartphone users - brightedge

This also means, however, that consumers generally expect the brands they trust to be at the forefront of their industries. They expect these organizations to have knowledge and customer insight about these latest developments. They also want to know that the products and services they buy reflect the newest best practices and customer insight and expectations.

Brands who understand how to use the news cycle to surface valuable data about their prospective customers can help themselves better engage with leads and buyers. They will be able to better identify what their customers want to see and know how to encourage them to progress through the buyer’s journey. 

This is what those in our community should know about how to use the data from the news cycle to build their brands.

How do I get customer insight?

You can gain customer insight by using the news cycle which offers valuable information about the market itself. As others within your industry release their latest research and their findings, this information can help you better understand the customer insight within your target audience. 

Through the data and research released on the news cycle, you can gain additional information about the pain points and obstacles of your prospective customers. For example, if you target small business owners and read an article that details new end-of-the-year spending habits for people in your targeted sector, it might help you better create marketing campaigns for your holiday promotions. 

The news cycle can also help you understand what drives your customer insight and gain a better understanding of the customer journey. You can gather data about the needs of your customers and what impacts them as they prepare to make purchases.

You can then use this data and information to create more tailored experiences for your customers. Take into account this latest information about what impacts your customers and create customized content and personalized outreach from your sales team that demonstrate to the targeted customers that you understand their needs.

Why is customer insight important?

In addition to using the data lifted from the news cycle to build your marketing and sales strategy, you can also use it to bolster your behind-the-scenes work to create a stronger brand. Below are three ways to utilize data from the news for customer insight:

  • Influence research and development
  • Guide your research
  • Improve brand reach
  1. Influence research and development. You can use the data and information lifted from news to influence the research and development in your organization. You want to make sure that the latest developments you create for your customers reflects their needs and wants. By using the data from the latest news in your industry, you can tailor your products and services towards what customers want to see and the latest trends in your niche.
  2. Guide your research. You can also use the data to help guide your research and publications. Consider what the latest data and trends reflect to help you determine new areas of interest. It will help you figure out what areas you should further investigate personally.

customer insight can help grow thought leadership - brightedge

By using this guidance for your own research and publications, you will help to add valuable information to your industry, contributing to the growing literature and information in your niche. Your literature will naturally help to attract attention and interest when it further develops other trends and areas of interest that others have been investigating.

3.Improve brand reach. Improve your brand reach as more people digest the data and information you publish. Creating this highly engaging original material can help you present yourself as a thought leader as well.

Does customer insight promote thought leadership?

As you publish information about the latest sales cycles, you can also use the information you gather from tracking your readership. By staying on top of the latest news, you can become a valuable source of information for your target audience. This will encourage people to regularly return to your site to gain the latest information as well as your customer insight into these developments.

By attracting an audience to your news cycle posts, you can begin to gain additional valuable information about your audience. You can gather information about the types of news pieces that attract the most attention and what people appear to be the most interested in reading. You can see how customers behave after consuming your news-centered content, which will help you understand their needs and what they want to see from organizations in your niche.

This data will also provide far better insight into customer behavior. You will start to see how they react to news pieces and how the information they obtain impacts their buyer’s journey. Track where they go after reading the news and their likelihood of following your organization on other platforms or to progress closer to making a purchase.

As you begin to learn more about your customers through the news itself as well as how they react on your web page, you will find yourself more prepared to create highly engaging content. Your content will do a better job of meeting customers where they are with what they need.

Make the news cycle work for you

As a near-constant news cycle has begun to dominate our world, customers have started to tap into its potential. Between setting alerts on their phone and following news sources on Twitter, people today expect to be nearly instantaneously informed with breaking developments. This does not only refer to major new events, customers also want to know what happens in the industries that matter the most to them.

This means they prioritize the sources that can help them remain informed, particularly when they prepare to make purchases. Brands can use the information contained within these news cycles in a variety of ways to help them better understand their customers and give their brands a lift. Consider the ideas pertaining to customer insight above and see which ones can help your organization better engage with your customers. 

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Utilize These International SEO Tips

How do I optimize my site for different search engines?

Optimizing for all of the various search engines comes down to producing high quality content, prioritizing site architecture, and ensuring that your site metadata has been properly prepared.

Remember that although Microsoft sites control a significant portion of search traffic, Google does still strongly dominate the field. Therefore, when it comes to optimizing, Google should be a top consideration of websites created for United States audiences, as well as targeted audiences in most other countries as well.

There are a few subtle differences when optimizing for Bing versus Google however, that brands should be aware of. This includes Bing’s tendency to place more of an emphasis on exact match keywords instead of semantics, as we tend to see with Google. Brands that want to make sure they rank well on both search engines will want to optimize for different search engines - brightedgehave a combination of some exact keywords as well as semantic matches to meet the needs of both search engines.

How do I target my country for SEO?

On an international scale, brands will want to investigate precisely how to optimize for the search engines prominent in that particular country. For many countries, the most common search engine will still be Google. There are, however, a few notable exceptions, including Russia (Yandex), China (Baidu), and South Korea (Naver).

From a broader perspective, however, you will want to place a big emphasis on working with local, native language speakers regardless of the country you target. Do not try to optimize content by simply translating existing content from your US-based site. Different cultures will have unique ways and vocabulary for describing a particular pain point. These words might not be direct translation of the terms and vocabulary used in the United States. Additionally, search engines tend to be sensitive to well-written content, which means content should be written by someone who speaks the language completely fluently - ideally a native speaker. Someone who has learned the language or who does not live in the country itself could easily miss optimization opportunities and fail to produce the high-end content that all search engines want to see.

How to optimize for content in other countries?

To create content that has been developed and fully optimized for people in other countries, you will want to make sure that you fully understand the needs and vocabulary of the local population, which requires working with local native speakers of your target language.

Like any optimization strategy, optimizing content for people in other countries requires a firm understanding of pain points and proposed solutions.

To create optimized content for other countries, you must begin by conducting market research of the target population within this precise country. You want to know their pain points, their obstacles, the channels they use to find solutions, and what vocabulary they use throughout this entire process. Due to this necessary intimacy with the language and the journey of these prospective customers, working with native speakers who live in the region tends to be best. People who speak the language but live elsewhere might be helpful with translating, but they can easily miss subtleties in the language and the overall buyer’s journey that can only be seen within the country. This can result in missed optimization and engagement opportunities.

The content should also be properly structured for international audiences. Make sure that your hreflang tags have been set appropriately for the correct language and country. This will help ensure that Google knows exactly who should view this particular piece of content. If you're optimizing content for other countries, here are some tips to get your started on specific search engines:

  1. Baidu: For Baidu, you'll need to be very familiar with them to optimize for the right audience. They consider local contact information, title tags, meta descriptions, meta-keywords, alt-tags, and H tags to rank in their SERPs.
  2. Yandex: To optimize for Yandex, you'll need to know that it takes a little longer. Spiders crawl websites more slowly than Google does. Yandex considers user behavior, domain age, and fresh contnet all as a ranking factor.
  3. Naver: For Naver, you must sign up with the search engine and create accounts to appear in their SERPs. You'll need to write copy in Korean, submit relevant categories, and use basic on-page SEO best practices including keywords to rank in their SERPs.

As you begin to build your international marketing strategy, you will also find that your competitors may change. As you begin to build your site and optimize content for people in different countries, make sure you take into account the local competitors. This will likely require considerable market research for your precise area, but it will empower you to determine exactly who your content must compete against. This will, in turn, help you create an improved optimization strategy targeted at this precise region.

Optimizing content for people in other countries can help you build a strong content strategy as you work to engage customers overseas.

How do I optimize my site for different search engines?

Optimizing for all of the various search engines comes down to producing high quality content, prioritizing site architecture, and ensuring that your site metadata has been properly prepared.

Remember that although Microsoft sites control a significant portion of search traffic, Google does still strongly dominate the field. Therefore, when it comes to optimizing, Google should be a top consideration of websites created for United States audiences, as well as targeted audiences in most other countries as well.

There are a few subtle differences when optimizing for Bing versus Google however, that brands should be aware of. This includes Bing’s tendency to place more of an emphasis on exact match keywords instead of semantics, as we tend to see with Google. Brands that want to make sure they rank well on both search engines will want to optimize for different search engines - brightedgehave a combination of some exact keywords as well as semantic matches to meet the needs of both search engines.

How do I target my country for SEO?

On an international scale, brands will want to investigate precisely how to optimize for the search engines prominent in that particular country. For many countries, the most common search engine will still be Google. There are, however, a few notable exceptions, including Russia (Yandex), China (Baidu), and South Korea (Naver).

From a broader perspective, however, you will want to place a big emphasis on working with local, native language speakers regardless of the country you target. Do not try to optimize content by simply translating existing content from your US-based site. Different cultures will have unique ways and vocabulary for describing a particular pain point. These words might not be direct translation of the terms and vocabulary used in the United States. Additionally, search engines tend to be sensitive to well-written content, which means content should be written by someone who speaks the language completely fluently - ideally a native speaker. Someone who has learned the language or who does not live in the country itself could easily miss optimization opportunities and fail to produce the high-end content that all search engines want to see.

How to optimize for content in other countries?

To create content that has been developed and fully optimized for people in other countries, you will want to make sure that you fully understand the needs and vocabulary of the local population, which requires working with local native speakers of your target language.

Like any optimization strategy, optimizing content for people in other countries requires a firm understanding of pain points and proposed solutions.

To create optimized content for other countries, you must begin by conducting market research of the target population within this precise country. You want to know their pain points, their obstacles, the channels they use to find solutions, and what vocabulary they use throughout this entire process. Due to this necessary intimacy with the language and the journey of these prospective customers, working with native speakers who live in the region tends to be best. People who speak the language but live elsewhere might be helpful with translating, but they can easily miss subtleties in the language and the overall buyer’s journey that can only be seen within the country. This can result in missed optimization and engagement opportunities.

The content should also be properly structured for international audiences. Make sure that your hreflang tags have been set appropriately for the correct language and country. This will help ensure that Google knows exactly who should view this particular piece of content. If you're optimizing content for other countries, here are some tips to get your started on specific search engines:

  1. Baidu: For Baidu, you'll need to be very familiar with them to optimize for the right audience. They consider local contact information, title tags, meta descriptions, meta-keywords, alt-tags, and H tags to rank in their SERPs.
  2. Yandex: To optimize for Yandex, you'll need to know that it takes a little longer. Spiders crawl websites more slowly than Google does. Yandex considers user behavior, domain age, and fresh contnet all as a ranking factor.
  3. Naver: For Naver, you must sign up with the search engine and create accounts to appear in their SERPs. You'll need to write copy in Korean, submit relevant categories, and use basic on-page SEO best practices including keywords to rank in their SERPs.

As you begin to build your international marketing strategy, you will also find that your competitors may change. As you begin to build your site and optimize content for people in different countries, make sure you take into account the local competitors. This will likely require considerable market research for your precise area, but it will empower you to determine exactly who your content must compete against. This will, in turn, help you create an improved optimization strategy targeted at this precise region.

Optimizing content for people in other countries can help you build a strong content strategy as you work to engage customers overseas.

Become A Certified SEO With BrightEdge

What is SEO certification?

SEO certification is the education of search engine optimization that is later evaluted through testing for a person to become industry recognized on the key points and best practices of SEO. Knowledge and credentials are validated through SEO certification.

How can I learn SEO?A guide to becoming SEO certified - brightedge

An SEO certification can help you quantify your studies and show others what you have learned regarding the subject. In such a rapidly changing field, staying current on certifications remains an important part of any career path that involves SEO.

To become a certified SEO, you will need to think first about your goals with the certification. Your goals will help you identify the certification program that will work best for you. For example, if you want to obtain a certification to help you get a job in the field, then looking at the options offered by various colleges and universities as well as those offered by major SEO platforms, such as BrightEdge, will help you stand out to employers.

On the other hand, if you already work in digital marketing, but you want to find a way to keep yourself fresh to make sure that you perform well for your organization, then you might find it helpful to pursue any one of the number of different certification programs that reputable agencies and firms offer. These certifications may be a little shorter than the ones offered by colleges or universities, but they also tend to be a bit cheaper and some might even be free.

Once again, many professionals interested in building their capabilities for their organization will find the BrightEdge certification to be a good fit. This course will help them improve their ability to use the platform as well as their SEO knowledge, which in turn will help them give their brand a big digital boost. BrightEdge customers can find the preparation and certification assets on the platform in Settings > Profile > Get Certified.

Preparing to be SEO certified

When you find a course that fits well with your SEO goals, then you want to take the time to prepare for your certification. SEO offers brands a powerful means to building a digital presence and therefore, the information presented during your certification will have a noticeable impact on your own capabilities and how to help your organization. Therefore, we recommend during your certification you:

  • Come to each class or lesson prepared with a way to take notes so that you can review what you learned later on. You will likely receive a lot of information quickly, so notes can help you keep everything straight.
  • If your lessons are online, make sure that you find a quiet area to do your studies where you can easily focus and pay attention to the course.
  • Supplement your course with reading popular blogs and publications in the industry. This will help you see how your lessons pertain to real-world practice and how it fits into the wider digital marketing strategy.
  • Once you finish your certification, look for any groups or clubs of people who have obtained the same or similar education. For example, those who have obtained their BrightEdge certification can join a private LinkedIn group, like BrightEdge Certified group. These types of organizations help you remain connected with others interested in similar goals, helping you remain current on some of the latest developments in the industry while also building your professional connections.

An SEO certification can provide you with valuable insight into the digital marketing industry and help you build a stronger resume in the field. If you want to build your credentials, either for a new job or to help your existing company, use the advice above to guide you in the right direction.

What is SEO certification?

SEO certification is the education of search engine optimization that is later evaluted through testing for a person to become industry recognized on the key points and best practices of SEO. Knowledge and credentials are validated through SEO certification.

How can I learn SEO?A guide to becoming SEO certified - brightedge

An SEO certification can help you quantify your studies and show others what you have learned regarding the subject. In such a rapidly changing field, staying current on certifications remains an important part of any career path that involves SEO.

To become a certified SEO, you will need to think first about your goals with the certification. Your goals will help you identify the certification program that will work best for you. For example, if you want to obtain a certification to help you get a job in the field, then looking at the options offered by various colleges and universities as well as those offered by major SEO platforms, such as BrightEdge, will help you stand out to employers.

On the other hand, if you already work in digital marketing, but you want to find a way to keep yourself fresh to make sure that you perform well for your organization, then you might find it helpful to pursue any one of the number of different certification programs that reputable agencies and firms offer. These certifications may be a little shorter than the ones offered by colleges or universities, but they also tend to be a bit cheaper and some might even be free.

Once again, many professionals interested in building their capabilities for their organization will find the BrightEdge certification to be a good fit. This course will help them improve their ability to use the platform as well as their SEO knowledge, which in turn will help them give their brand a big digital boost. BrightEdge customers can find the preparation and certification assets on the platform in Settings > Profile > Get Certified.

Preparing to be SEO certified

When you find a course that fits well with your SEO goals, then you want to take the time to prepare for your certification. SEO offers brands a powerful means to building a digital presence and therefore, the information presented during your certification will have a noticeable impact on your own capabilities and how to help your organization. Therefore, we recommend during your certification you:

  • Come to each class or lesson prepared with a way to take notes so that you can review what you learned later on. You will likely receive a lot of information quickly, so notes can help you keep everything straight.
  • If your lessons are online, make sure that you find a quiet area to do your studies where you can easily focus and pay attention to the course.
  • Supplement your course with reading popular blogs and publications in the industry. This will help you see how your lessons pertain to real-world practice and how it fits into the wider digital marketing strategy.
  • Once you finish your certification, look for any groups or clubs of people who have obtained the same or similar education. For example, those who have obtained their BrightEdge certification can join a private LinkedIn group, like BrightEdge Certified group. These types of organizations help you remain connected with others interested in similar goals, helping you remain current on some of the latest developments in the industry while also building your professional connections.

An SEO certification can provide you with valuable insight into the digital marketing industry and help you build a stronger resume in the field. If you want to build your credentials, either for a new job or to help your existing company, use the advice above to guide you in the right direction.

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How to Learn SEO?

The basics of learning SEO

You can learn SEO in a variety of ways. Following popular and reputable publications and blogs in the industry can help marketers site owners learn the current strategies and tactics applicable to SEO and remain abreast of the latest changes and advancements in the industry. Stay on top of industry trends to avoid falling behind your competition when SEO evolves as it does every few monthsdiscover how to learn seo - brightedge.

SEO learners can also take advantage of a variety of paid and free classes available to help them learn more about the industry. Before you decide to commit time and money to learning SEO, you'll need a strategy for creating a website if you don't already have one. Build out pages and explore keywords that pertain to your industry and for which you want to appear in the SERPs. SEO is a major point of entry for your future customers, and once you start seeing results, you'll want to create more content and optimize around specific keywords, providing unique and informative content for your users. You'll need to pin down who your audience is and create optimized content, whether text, video, images, or audio that is relevant to them.

You can learn SEO before you've created a website, you can utilize SEO best practices to optimize the content you already have published, or you can learn SEO before embarking on a site migration or redesign.

Get Your SEO Certification Today

How do I start learning SEO?

We recommend that people who want to get started in SEO begin by identifying a few blogs and publications they can follow to help them start to learn about the industry. Search Engine Land, Search Engine Watch, and Marketing Land, for example, can provide excellent insight into different tips and strategies related to SEO. Our own blog at BrightEdge, works to provide users with a firm grasp of SEO best practices and how to put these ideas to use in their own content.

These sources all regularly publish updates related to the latest changes, news, and algorithm adjustments made within the industry. This will help learners feel confident that they remain updated on the latest strategies and best practices.

You can read BrightEdge's reviews of the available SEO books in our blog, Best SEO Books and find a book or to two to help guide you in your development. 

Classes have also been produced by a few different sources. At BrightEdge, we offer courses on SEO that help people learn how to effectively optimize content on the BrightEdge platform. This hands-on course makes it easy for people to learn how to effectively use the platform to maximize the visibility of their content and bring in more traffic and leads. Start with our SEO Explorer and Traveler quizzes.

In addition to all of these resources, one of the best ways to learn SEO is also through working on and refining your own site. Your site plays a unique role in the digital ecosystem and you have to take into account the intent of your target customers as well as the strategies of your competitors. As you begin to optimize your own site, you will learn more about which best practices and strategies make the biggest difference for your specific domain. You can fully understand your progress by tracking it in the BrightEdge platform with dashboards and real-time reporting.

The basics of learning SEO

You can learn SEO in a variety of ways. Following popular and reputable publications and blogs in the industry can help marketers site owners learn the current strategies and tactics applicable to SEO and remain abreast of the latest changes and advancements in the industry. Stay on top of industry trends to avoid falling behind your competition when SEO evolves as it does every few monthsdiscover how to learn seo - brightedge.

SEO learners can also take advantage of a variety of paid and free classes available to help them learn more about the industry. Before you decide to commit time and money to learning SEO, you'll need a strategy for creating a website if you don't already have one. Build out pages and explore keywords that pertain to your industry and for which you want to appear in the SERPs. SEO is a major point of entry for your future customers, and once you start seeing results, you'll want to create more content and optimize around specific keywords, providing unique and informative content for your users. You'll need to pin down who your audience is and create optimized content, whether text, video, images, or audio that is relevant to them.

You can learn SEO before you've created a website, you can utilize SEO best practices to optimize the content you already have published, or you can learn SEO before embarking on a site migration or redesign.

Get Your SEO Certification Today

How do I start learning SEO?

We recommend that people who want to get started in SEO begin by identifying a few blogs and publications they can follow to help them start to learn about the industry. Search Engine Land, Search Engine Watch, and Marketing Land, for example, can provide excellent insight into different tips and strategies related to SEO. Our own blog at BrightEdge, works to provide users with a firm grasp of SEO best practices and how to put these ideas to use in their own content.

These sources all regularly publish updates related to the latest changes, news, and algorithm adjustments made within the industry. This will help learners feel confident that they remain updated on the latest strategies and best practices.

You can read BrightEdge's reviews of the available SEO books in our blog, Best SEO Books and find a book or to two to help guide you in your development. 

Classes have also been produced by a few different sources. At BrightEdge, we offer courses on SEO that help people learn how to effectively optimize content on the BrightEdge platform. This hands-on course makes it easy for people to learn how to effectively use the platform to maximize the visibility of their content and bring in more traffic and leads. Start with our SEO Explorer and Traveler quizzes.

In addition to all of these resources, one of the best ways to learn SEO is also through working on and refining your own site. Your site plays a unique role in the digital ecosystem and you have to take into account the intent of your target customers as well as the strategies of your competitors. As you begin to optimize your own site, you will learn more about which best practices and strategies make the biggest difference for your specific domain. You can fully understand your progress by tracking it in the BrightEdge platform with dashboards and real-time reporting.

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