Consumer reviews are extremely valuable for the commerce user experience, an experience that usually begins at a general or vertical search engine. Research shows that 93% of users report that consumer reviews influence their purchasing decisions. And 3.3 stars is a minimum breakpoint users look for to trust and engage with a business or a product. As many as 84% of shoppers said they trust reviews as much as recommendations from family and friends. 68% of consumers say they read 4 or more reviews before they make a buying decision. Stats and data from Shopify reviews article.
Read this POV to learn more about how reviews influence SEO and the recommended practices to use them to drive results.