One of the themes of the industry panel I moderated at BrightEdge Share 12 was whether Google is still "a Black Box"… and whether marketers needed their own Black Box to deal with Google's Black Box. Have marketers entered a new era of automation where, in a Spy Vs Spy scenario, big data appliances are able to measure, analyze and respond to each other? I caught up with Leo Haryono, Director of SEO at Macy's says and Lemuel Park, CTO of BrightEdge to get their view on this question.

To handle the more than 100TB of data processed each week by BrightEdge, a San Mateo, California, startup that helps companies manage their search engine rankings, CEO and founder Jim Yu wants data workers who grasp the entire scope of big data processing.

What do 26,000 keywords tell us about the latest Google 7 change and the new Google SERP?

As the Google SERP continues to evolve and brands aim to increase their control over search results, the emergence of a new type of SERP has interesting implications for SEO Managers.

Several Weeks ago, BrightEdge updated their S3 product platform to enable users to integrate SEO with digital marketing social marketing and paid search channels. We caught up with Jim Yu at SMX East to get an overview of the new additions to the platform.

The most dynamic SEO marketers want to understand the business value of SEO projects to assess the ultimate impact of SEO on their business. Quantifying the value of SEO allows them to make a business case to executives for investments while allowing them to focus on opportunities that promise the maximum results such as revenue and cost savings.

Search Engine Optimisation is a key component in most online marketing plans today. A huge amount of time is spent optimising content and pages for better visibility on search engines. However, the majority of SEO plans fail to effectively account for the impact of local on organic search performance. As search is becoming increasingly more local, this is a substantial missed opportunity.