Mobile SEO Innovation

Innovation Summary

Mobile technology has hit the mainstream, smartphones and tablets now drive one out of every three minutes spent with digital media. The growth of local search, and increasing usage of smartphones and tablets has fueled the need for Digital Marketers to optimize for mobile search. BrightEdge has introduced an innovative new technology, Mobile SEO, enabling Digital Marketers to create winning mobile search strategies.

Innovation Title
Mobile SEO

Customizable Recommendations Innovation

Innovation Summary

The search landscape is dynamic and constantly evolving. Even if your team is comprised of several SEO experts, it can be a challenge identifying all areas for improvement across your sites, understanding the impact, and knowing where to start. BrightEdge takes the guesswork out of SEO. Our proprietary algorithm analyzes all your targeted keywords and pages, along with the search volume, difficulty, and competitive landscape, providing a custom and prioritized plan of attack spanning across all the areas that can be improved on your site.

Innovation Title
Customizable Recommendations

Customizable Dashboards Innovation

Innovation Summary

In the constantly changing world of SEO, instant access to high quality, actionable data is imperative for day-to-day operations, and to gain a competitive advantage. BrightEdge S3 provides SEO reporting in one place across your sites, keywords, backlinks, traffic and conversion metrics, and competitors across search engines, geographies, and devices.

Innovation Title
Customizable Dashboards

Patented Share of Voice Technology Innovation

Innovation Summary

Share of voice is an innovation from BrightEdge that helps companies understand how their search rankings stack up against the competition. This unique and now patented capability allows companies to discover the entire competitive landscape for a group of keywords, what percentage of the keywords in the group they rank for, and the number of keywords for which they rank. This patented capability helps companies discover new competitors and create winning competitive SEO strategies.

Innovation Title
Patented Share of Voice Technology

Global SEO Innovation

Innovation Summary

SEO practitioners at multi-national firms aspire to reach customers worldwide and drive leads, revenue and traffic through global initiatives. They also seek a greater return on marketing investments by looking beyond just a single country. Companies see global digital marketing as a means to maintain brand consistency worldwide while accommodating for local nuances. A global approach to digital marketing addresses these needs.

Innovation Title
Global SEO

Social SEO Innovation

Innovation Summary

Search engines are increasingly using social media activity such as Likes, Tweets, Shares, and +1s to determine which pages are most relevant for keyword searches, and to provide a personalized search experience. This offers an enormous opportunity for marketers to leverage social media to directly impact SEO, improve search rankings, and increase revenue generated through organic search. BrightEdge was the first to integrate social signals into its powerful SEO platform, providing marketers with actionable insights that allow them to optimize their campaigns across site, search, and social channels for maximum ROI.

Innovation Title
Social SEO

Facebook Partnership Innovation

Innovation Summary

BrightEdge is the sole Facebook-approved vendor for SEO technology in the highly-selective Facebook® Preferred Marketing Developer (PMD) program. BrightEdge includes automated recommendations and instant reporting on Facebook optimizations so that marketers can get instant visibility into how Facebook is impacting their organic performance, today and over time.

Innovation Title
Facebook Partnership